Marketing Mastery: How to make more while working less

April 22, 2016 | Comments Off on Marketing Mastery: How to make more while working less

April 11/18, 2016; Volume 30, Number 21 By Jim Augustus Armstrong (Third of three parts) In the third and final installment of this series I’m going to continue to discuss how Craig, a dealer from Florida, was able to cut his work hours significantly. If you walk into any McDonald’s, the odds are you won’t see the owner in the back flipping burgers, taking orders, wiping down tables, bookkeeping or performing any of the other...

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Marketing Mastery: How to make more while working less

April 1, 2016 | Comments Off on Marketing Mastery: How to make more while working less

March 28/April 4, 2016; Volume 30, Number 20 By Jim Augustus Armstrong (Second of three parts) In my last column I told the story of Craig, a dealer from Florida who increased his revenue 50% each year for the past two years while simultaneously cutting his work hours. I would like to go over some of the strategies he used to get this impressive growth in revenue. Blocking and tackling Craig provides quality products and...

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Marketing Mastery: How to make more while working less

March 21, 2016 | Comments Off on Marketing Mastery: How to make more while working less

March 14/21, 2016; Volume 30, Number 19 By Jim Augustus Armstrong (First of three parts) “I used to work 6 a.m. to dark, six to seven days a week,” a dealer, Craig, told me. “I was completely stressed out and feeling pretty miserable.” A lot of dealers can relate to Craig’s situation. I want to share Craig’s story and how he eventually made changes in his business that allowed him to experience 50% annual growth...

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Marketing Mastery: How to triple your net profit in 87 days

February 8, 2016 | Comments Off on Marketing Mastery: How to triple your net profit in 87 days

February 1/8; Volume 30/Number 16 By Jim Augustus Armstrong (Third of three parts) In part one of this series, I revealed how Craig Bendele, a dealer from Florida, increased his revenue 50% each year for the past two years while simultaneously cutting his work hours. In part two, I covered some of the strategies he used to achieve this impressive growth in revenue. Now I’m going to discuss how he was able to cut his...

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Marketing Mastery: How to triple your net profit in 87 days

January 18, 2016 | Comments Off on Marketing Mastery: How to triple your net profit in 87 days

Jan 4/11; Volume 30/Number 14 By Jim Augustus Armstrong (First of three parts) In this series you will learn how one dealer transformed the effectiveness of his sales team and quickly tripled his net profit. Part one will focus on the case study of a particular dealer, while parts two and three will delve into the specifics of how you can quickly implement this kind of system into your own business. One challenge dealers often...

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Marketing Mastery: How to triple your net profit in 87 days

January 18, 2016 | Comments Off on Marketing Mastery: How to triple your net profit in 87 days

Jan 18/25; Volume 30/Number 15 By Jim Augustus Armstrong (Second of three parts) In part one of this series I explained how Russ Bundy, a dealer from Utah, quickly skyrocketed his net profit by implementing a sales closer system. Here are the specific details of this kind of sales process. First I’d like to remind you of the importance of adopting new sales and marketing strategies. Even those of you who are hesitant must admit...

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Marketing Mastery: Eliminate the ‘feast or famine’ cycle

December 18, 2015 | Comments Off on Marketing Mastery: Eliminate the ‘feast or famine’ cycle

December 21/28; Volume 30/Number 13 By Jim Augustus Armstrong (Third of three parts) During one of my training webinars, Craig Bendele from Florida spoke to a group of dealers about how he increased his revenue by 50% last year and another 50% this year using some of the strategies discussed in part two of this series (FCNews Oct. 26/Nov. 2). But here’s what’s significant about Bendele’s success: Not only did his revenue skyrocket, he also...

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Marketing mastery: Eliminate the ‘feast or famine’ cycle

October 30, 2015 | Comments Off on Marketing mastery: Eliminate the ‘feast or famine’ cycle

October 26/November 2; Volume 30/Number 10 By Jim Augustus Armstrong (Second of three parts) Most dealers don’t have an ongoing, dependable marketing system in place to bring in a predictable stream of customers and balance the seasonal ups and downs. The radio advertising rep will call and say, “We’re having a special this month on ad space.” The dealer figures it’s too good to pass up and buys a slot. He takes a similar approach...

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Marketing Mastery: Eliminate the ‘feast or famine’ cycle

October 16, 2015 | Comments Off on Marketing Mastery: Eliminate the ‘feast or famine’ cycle

October 12/19; Volume 30/Number 8 By Jim Augustus Armstrong (First of three parts) Business is slow, so you launch advertising campaigns and promotions and work your tail off, hustling to get more traffic through your door. The next thing you know you’re so swamped you can’t keep up with the orders. You stop doing the things that brought in those customers because you’re so busy running around putting out fires. Now you’re stressed out, working...

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Marketing Mastery: Magnetically attracting big, profitable sales

September 21, 2015 | Comments Off on Marketing Mastery: Magnetically attracting big, profitable sales

September 14/21; Volume 30/Number 7 By Jim Augustus Armstrong (Second of two parts) As previously discussed, the vast majority of sales in the $20,000-and-above range don’t come from advertising; these kinds of sales typically come from repeat customers and referrals. In this installment I will cover strategies and principles to magnetically attract high-end, high-margin customers. Market to your past customers Over the years you’ve most likely taken on some large, high-margin residential jobs. Those customers...

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