Marketing mastery: How to leverage your online reviews

November 13, 2017 | Comments Off on Marketing mastery: How to leverage your online reviews

November 6/13, 2017: Volume 32, Issue 11 By Jim Augustus Armstrong   Statistics show nearly 90% of consumers consider ratings and reviews before making purchase decisions. This should come as no surprise in this era of Amazon, Google, Yelp, Facebook, Yahoo, Angie’s List and Home Advisor, to name a few. Let’s face it: These days, everybody is online—especially consumers in the market for floor coverings. This presents a valuable opportunity to be proactive and get...

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Marketing mastery: How to win the path-to-purchase game

October 27, 2017 | Comments Off on Marketing mastery: How to win the path-to-purchase game

October 23/30, 2017: Volume 32, Issue 10 By Jim Augustus Armstrong   (Second of three parts) When buying big ticket items ($500 or more), the average consumer spends 79 days on the path-to-purchase, research shows. Furthermore, 85% of consumers begin their path-to-purchase journey online, but 82% of the time do they make the actual purchase in a brick-and-mortar store. To that end, it’s important that retailers stay in front of their prospect throughout the 79...

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Marketing mastery: The best social media platforms for business

October 27, 2017 | Comments Off on Marketing mastery: The best social media platforms for business

October 9/16, 2017: Volume 32, Issue 9 By Jim Augustus Armstrong   I sometimes hear busy flooring dealers make comments such as, “I keep hearing about the different social media platforms I should be using to market my business, but there are so many. I just can’t keep up.” It’s understandable for dealers to feel this way because there are a ton of options available. If you’re struggling to choose a platform, why not put...

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Marketing mastery: The best social media platforms for business

October 17, 2017 | Comments Off on Marketing mastery: The best social media platforms for business

October 9/16, 2017: Volume 32, Issue 9 By Jim Augustus Armstrong   I sometimes hear busy flooring dealers make comments such as, “I keep hearing about the different social media platforms I should be using to market my business, but there are so many. I just can’t keep up.” It’s understandable for dealers to feel this way because there are a ton of options available. If you’re struggling to choose a platform, why not put...

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Marketing mastery: Winning the so-called path-to-purchase game

September 15, 2017 | Comments Off on Marketing mastery: Winning the so-called path-to-purchase game

September 11/18, 2017: Volume 32, Issue 7 By Jim Augustus Armstrong (First of two parts) In 2016 Synchrony Financial did a major-purchase study that focused on the path to purchase consumers take when they buy big-ticket items. The company found 85% of consumers begin their path to purchase online, 70% then visit a brick-and-mortar store and 82% make their purchase in the store. According to GE Financial, this entire process takes 79 days on average....

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Marketing mastery: Cut the rope to finally grow your business

September 5, 2017 | Comments Off on Marketing mastery: Cut the rope to finally grow your business

August 28/September 4: Volume 32, Issue 6 By Jim Augustus Armstrong   (Third of three parts) In the first two parts I compared a flooring dealership to a hot air balloon. It wants to float up into the sky but a rope is anchoring it to the ground. The rope represents the amount of hours you can physically work in your business. By cutting the rope, your business can grow and you can work less....

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Marketing mastery: Cutting the ropes that are tying you down

August 22, 2017 | Comments Off on Marketing mastery: Cutting the ropes that are tying you down

August 14/21: Volume 32, Issue 5 By Jim Augustus Armstrong   (Second of three parts) Picture a hot air balloon lifting off the ground, but it can’t go higher than 60 feet because of the rope holding it down. The balloon is your business, and the rope is how many hours you can physically work each week. Your business wants to soar, but eventually you reach the end of your rope. It might be 50,...

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Marketing mastery: How to escape the feast-or-famine roller coaster

August 7, 2017 | Comments Off on Marketing mastery: How to escape the feast-or-famine roller coaster

July 31/Aug. 7: Volume 31, Issue 4 By Jim Augustus Armstrong   (First of three parts) How many of these statements sound familiar? “Business is slow, so I scramble to get more customers. The next month things pick up and I stress out and work long hours trying to stay caught up; then things slow down and the cycle starts all over again.” “I feel like I’m stuck at the same level no matter how...

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Marketing Mastery: Creating profitable referral relationships

July 10, 2017 | Comments Off on Marketing Mastery: Creating profitable referral relationships

July 3/10: Volume 32, Issue 2 By Jim Augustus Armstrong   (Third of three parts) In parts one and two I presented strategies for developing and nurturing referral relationships with other businesses, and how those relationships can generate $250,000 to $1 million or more in annual revenue with extremely low marketing costs. Essentially the goal is to round up, nurture and profit from a herd of businesses that send you ongoing referrals. In this part...

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Marketing mastery: Creating profitable referral relationships

May 30, 2017 | Comments Off on Marketing mastery: Creating profitable referral relationships

May 22/29, 2017: Volume 31, Issue 25 By Jim Augustus Armstrong   (Second of three parts) In part I of this segment, I outlined the reasons why developing referral relationships with other businesses is such a powerful and important strategy for growing your business. I also presented two strategies for developing these relationships. Here are some additional ways to create these referral relationships. The 3-step system Step 1: Send letters to 10 business owners with...

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