LisBiz Strategies: Men are taking over the kitchen

April 1, 2016 | Comments Off on LisBiz Strategies: Men are taking over the kitchen

March 28/April 4, 2016; Volume 30, Number 20 By Lisbeth Calandrino For all of the retailers who sell kitchens: Take heed. Over the past five years, I’ve noticed there’s a new man on the horizon. I never pay much attention to men in the kitchen because my dad was a superb chef and even had his own restaurant. Today, men are invading the kitchen. The last man who spent considerable time in my kitchen came...

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LisBiz Strategies: Can you train millennials?

March 21, 2016 | Comments Off on LisBiz Strategies: Can you train millennials?

March 14/21, 2016; Volume 30, Number 19 By Lisbeth Calandrino There is so much talk about millennials—or Generation Y—including their work habits and their ideas on life. How do large companies motivate this new generation to succeed in today’s work environment? According to Department of Labor statistics, there are 75 million millennials in the workplace. They come with self-confidence and a “can do” attitude. Yet they appear to have a need for constant validation. With...

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Lisbiz Strategies: Is the future of retail all about the cheapest price?

March 10, 2016 | Comments Off on Lisbiz Strategies: Is the future of retail all about the cheapest price?

February 29/March 7, 2016; Volume 30, Number 18 By Lisbeth Calandrino Is retail all about sales, coupons and more coupons? This past holiday season was certainly indicative of that mindset. As I walked through Bed, Bath & Beyond, I noticed people with fists filled with coupons. Target seemed to be the exact same way; everyone was looking for a deal. The lines leading to the cash register in Marshalls were through the clothing department. Forget...

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LisBiz Strategies: What I’ve learned from the big boxes

January 18, 2016 | Comments Off on LisBiz Strategies: What I’ve learned from the big boxes

Jan 18/25; Volume 30/Number 15 By Lisbeth Calandrino Many of you know I conduct market research for various companies around the holidays every year. Typically, this means I demonstrate a new product at a supermarket opening or other large store event. My job is to be friendly and get the sale. The companies I work for do business with all kinds of manufacturers, including kitchen products, household appliances, etc. If you’re visiting Walmart or Bed...

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Lisbiz Strategies: Five big box strategies to put you ahead

December 18, 2015 | Comments Off on Lisbiz Strategies: Five big box strategies to put you ahead

December 21/28; Volume 30/Number 13 By Lisbeth Calandrino Let’s face it—we’re not in the same category as the box stores. I know you worry about the sales you lose to them, but you need to spend more time on what you can do to stand out from your real competitors: other retailers. The independent retailer should be boasting a personalized, friendly experience that the boxes can’t copy; one that hosts events, like a holiday shoe...

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Lisbiz Strategies: Get your customers off the ‘be back’ bus

November 12, 2015 | Comments Off on Lisbiz Strategies: Get your customers off the ‘be back’ bus

November 9/16; Volume 30/Number 11 By Lisbeth Calandrino Several months ago, I wrote an article called “Who is driving your ‘be back’ bus?” (FCNews Aug. 17/24) describing the routine in which customers say they will be back, but never make a purchase. While I was at a conference in Nashville, I met Gary Gray, store manager for Mill Creek Carpet & Tile in Tulsa, Okla., who told me he liked the article and uses it...

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LisBiz strategies: Is your competition outsmarting you?

October 30, 2015 | Comments Off on LisBiz strategies: Is your competition outsmarting you?

October 26/November 2; Volume 30/Number 10 By Lisbeth Calandrino Most of us spend little time looking at our competitors’ stores or their brands. Instead, we listen to what our customers say about them and are calmed by their complaints. But don’t get lulled into thinking these customers won’t buy from your competition. The customer who complains about your competitor and then tells you she will be back may in fact be returning to your competitor...

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LisBiz Strategies: Content marketing- The present and future

October 16, 2015 | Comments Off on LisBiz Strategies: Content marketing- The present and future

October 12/19; Volume 30/Number 8 By Lisbeth Calandrino We know that consumers are reading less and less of traditional advertising. Even the most staunch newspaper readers are turning to online information. I pick up newspapers when I’m traveling, but I only glance through them. By the time I get the newspaper, the news is old. But if I don’t read the ads, how will I stay up-to-date with what’s going on in the marketplace? To...

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LisBiz Strategies: Eight mistakes that will kill your business

September 21, 2015 | Comments Off on LisBiz Strategies: Eight mistakes that will kill your business

September 14/21; Volume 30/Number 7 By Lisbeth Calandrino If you don’t treat your customers the right way, it will kill your business. Flooring dealers tend to make assumptions about customers that end up dramatically hurting their businesses. If you or your staff are guilty of any of the following mistakes, it would be wise to correct them. “One size fits all” in email marketing. This does not work. In fact, it never did. Isn’t that...

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LisBiz Strategies: Seven lessons I learned from Home Depot

September 3, 2015 | Comments Off on LisBiz Strategies: Seven lessons I learned from Home Depot

August 31/September 7; Volume 30/Number 6 By Lisbeth Calandrino Many of you are thinking I’ve become a traitor, but 25 years ago—when Home Depot was just beginning to be a force in the marketplace—I learned a big lesson. The original Home Depot no longer exists, but what made it great sill works. It’s all about understanding your competitors and getting out of your comfort zone. Your competitors will show you where you need to be....

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