Lisbiz Strategies: Growing your business with inbound marketing

November 14, 2016 | Comments Off on Lisbiz Strategies: Growing your business with inbound marketing

November 7/14, 2016: Volume 31, Number 11 By Lisbeth Calandrino Inbound marketing is the process by which businesses connect and convert consumers to customers. At the base of this process is content. Inbound marketing is relatively new but the difference between it and outbound marketing is very clear. Outbound or interruption marketing is what most businesses practiced in the old days. The idea is to stay in front of your customers at all costs, whether...

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Lisbiz strategies: The benefits of customized training

October 31, 2016 | Comments Off on Lisbiz strategies: The benefits of customized training

October 24/31, 2016: Volume 31, Number 10 By Lisbeth Calandrino Yesterday I was discussing custom sales training with Don Roberts, a successful owner of several Carpet One stores in Alabama. Don has been involved with many of the most profitable companies in the flooring industry and knows all about training. We both know he can teach sales training and probably has. Despite what he knows, he believes his salespeople would benefit from training presented by...

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Lisbiz strategies: Lessons learned from Wells Fargo fiasco

September 19, 2016 | Comments Off on Lisbiz strategies: Lessons learned from Wells Fargo fiasco

September 12/19, 2016: Volume 31, Number 7 By Lisbeth Calandrino By now we’ve all heard about Wells Fargo and its fraudulent bank practices that have recently come to light. Apparently, thousands of employees—over the course of several months—opened up bank accounts or credit cards without the customer’s knowledge. Investigators say it was the result of overambitious employees who were under pressure to meet lofty sales goals. It may seem preposterous unless you’ve asked your bank...

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Lisbiz strategies: How Fitbit can help you prosper in business

September 8, 2016 | Comments Off on Lisbiz strategies: How Fitbit can help you prosper in business

September 5, 2016; Volume 31, Number 6 By Lisbeth Calandrino Several months ago, I finally broke down and bought a Fitbit. I have been thinking about it for years but kept asking myself, “Why do I need one?” I’m good with my exercise, love the gym and find it a great place to socialize. I kept seeing lots of wrists with exercise bands, so I decided to get one. They also started showing up at...

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LisBiz Strategies: Developing a rapport with the customer

August 29, 2016 | Comments Off on LisBiz Strategies: Developing a rapport with the customer

August 22/29, 2016; Volume 31, Number 5 By Lisbeth Calandrino Value isn’t what our store looks like or our product, it’s how we make the customer feel. Sure, they get lots of attention during the purchasing process, but what about after they’ve been sold? How valued can they feel if the last time they heard from the store was to collect the balance of a bill? Business owners often profess to love their customers. However,...

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LisBiz Strategies: Email marketing campaigns done right

June 17, 2016 | Comments Off on LisBiz Strategies: Email marketing campaigns done right

June 6/13, 2016; Volume 30, Number 25 By Lisbeth Calandrino Do you know how many customers are actually reading your store’s overall message? This is different from how many customers understand your store’s message or brand image. The first step is getting it out there. There are two questions you need to ask yourself: Are you going to the right prospect? If so, how do you know she is reading your message? For example, if...

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LisBiz Strategies: Using rejection therapy to battle sales fears

June 3, 2016 | Comments Off on LisBiz Strategies: Using rejection therapy to battle sales fears

May 23/30, 2016; Volume 30, Number 24 By Lisbeth Calandrino Rejection therapy is a game designed to overcome one’s fear of rejection and to build confidence. Think about yourself as a salesperson; how many situations have you avoided because you’re afraid of being rejected? As humans, one of our deepest fears is being rejected by people who are important to us. For many, it brings up our feelings of not being good enough. As salespeople,...

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Lisbiz Strategies: Why you should find opportunities outside flooring

June 3, 2016 | Comments Off on Lisbiz Strategies: Why you should find opportunities outside flooring

May 23/30, 2016; Volume 30, Number 24 By Lisbeth Calandrino There’s plenty to be said for being an expert in your field. Being an expert makes it easier for you to land bigger jobs and be a formidable competitor in the marketplace. Being an expert can also be limiting; it’s like wearing blinders when it comes to looking outside of your niche to explore other opportunities. For many experts, unless it fits within their scope,...

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Lisbiz Strategies: Developing true executive leadership

May 17, 2016 | Comments Off on Lisbiz Strategies: Developing true executive leadership

May 9/16, 2016; Volume 30, Number 23 By Lisbeth Calandrino Recently I asked a longtime friend, Mark Scher, president of The Brandyl Agency, to speak with me about the difference between executives and executive leadership. In addition to owning a sales agency representing European ceramic/porcelain tile producers, he is a very active alumnus at his former university as well as a dedicated national volunteer of his collegiate fraternity. He is always looking for new ways...

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LisBiz Strategies: How to get close to millennial customers

April 28, 2016 | Comments Off on LisBiz Strategies: How to get close to millennial customers

April 25/May 2, 2016; Volume 30, Number 22 By Lisbeth Calandrino Maybe you’ve never heard of crowdfunding, but it may just be the way to your new customer’s heart. Although we keep hearing that millennials—or Generation Y—don’t yet have money to spend and are underemployed, they will soon have more economic power than the baby boomers. If you’re going to have them as customers, you will have to figure out how to create a millennial-friendly...

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