Lisbiz strategies: Drive more traffic by creating a destination

May 30, 2017 | Comments Off on Lisbiz strategies: Drive more traffic by creating a destination

May 22/29, 2017: Volume 31, Issue 25 By Lisbeth Calandrino   Recently, my friend Barb introduced me to her new friend, Alexa. Alexa is the kind of friend we’d all like to have. She knows your favorite music, can tell time and predict the weather, and she can even automatically turn the lights in your house on and off. She’s like Siri, only smarter and comes with better connections. Once Alexa gets to know your...

Read More

Lisbiz strategies: Taking shortcuts can hurt your business

May 15, 2017 | Comments Off on Lisbiz strategies: Taking shortcuts can hurt your business

May 8/15, 2017: Volume 31, Issue 24 By Lisbeth Calandrino   When you first opened your business you most likely did everything by the book. You took your time completing tasks to make sure everything ran properly. Fast forward a year or two and the corners of that book were probably cut to save time and money. Why do we take risky shortcuts in business, and where do these shortcuts usually happen? Do we only...

Read More

Lisbiz Strategies: Stop breaking promises, disappointing customers

May 1, 2017 | Comments Off on Lisbiz Strategies: Stop breaking promises, disappointing customers

April 24/May 1, 2017: Volume 31, Issue 23 By Lisbeth Calandrino   Employees make promises to customers they can’t keep. When they do this it kills their relationship with the customer. I recently read a story about a man who refused to break a promise to his wife to buy a bigger house within 10 years. When the time was up, he just didn’t have the money. To avoid disappointing her, he put his business...

Read More

Lisbiz strategies: If you have to fall, it’s better to fall forward

March 17, 2017 | Comments Off on Lisbiz strategies: If you have to fall, it’s better to fall forward

March 13/20, 2017: Volume 31, Issue 20 By Lisbeth Calandrino   Nelson Mandela said, “There’s no passion to be found playing it small—in settling for a life that’s less than you’re capable of living.” Social media gives us an opportunity to play large. We used to talk about “word of mouth” but it’s now “world of mouth.” So how far are you willing to go? Are you afraid to step out of your comfort zone,...

Read More

Lisbiz Strategies: Learning how to adapt to millennial customers

February 20, 2017 | Comments Off on Lisbiz Strategies: Learning how to adapt to millennial customers

February 13/20, 2017: Volume 31, Number 18 By Lisbeth Calandrino   Everyone wants to know who exactly are the millennials and what type of customers they represent. Everything I read says they’re a new type of customer. They don’t want to be sold anything and are armed with the Internet and every device possible. Social media has changed how customers get information and who they listen to. Our new customers have stopped listening to salespeople...

Read More

Lisbiz Strategies: Young business owners share ideas at Surfaces

February 3, 2017 | Comments Off on Lisbiz Strategies: Young business owners share ideas at Surfaces

January 30/February 6, 2017: Volume 31, Number 17 By Lisbeth Calandrino When I agreed to moderate a retailer forum, ‘Work, Life Balance,’ my thought was the attendees would be older business owners asking lots of questions. Much to my surprise, the audience of about 50, mostly men, was filled with a majority of owners ages 30-45. It was a lively group that was ready to chat at 8 a.m. Not only were they participating but...

Read More

Lisbiz Strategies: Does your commission system inspire losers?

January 16, 2017 | Comments Off on Lisbiz Strategies: Does your commission system inspire losers?

January 16/23, 2017: Volume 31, Number 16 By Lisbeth Calandrino Let’s face it; salespeople lose more customers than they sell. Let’s not pretend they don’t. Businesses keep mediocre salespeople and expect them to motivate themselves to get better. Finding salespeople isn’t hard but finding the right ones and inspiring them to become the best is a different story. Businesses are always trying to figure out how to build exceptional salespeople without breaking the bank. Here...

Read More

Lisbiz Strategies: It’s time to develop your 2017 email campaign

January 13, 2017 | Comments Off on Lisbiz Strategies: It’s time to develop your 2017 email campaign

January 2/9, 2017: Volume 31, Number 15 By Lisbeth Calandrino With the new year in full swing, it’s time to develop your 2017 marketing plan. For savvy business people this should include carefully timed email messaging. Even if you don’t plan anything else, plan your email marketing campaign now. Here are important tips for maximizing your email campaigns: Write it down. Develop a strategy and review it weekly. Take some time and discuss the plan...

Read More

Lisbiz Strategies: Use behavioral economics to your advantage

December 23, 2016 | Comments Off on Lisbiz Strategies: Use behavioral economics to your advantage

December 19/26, 2016: Volume 31, Issue 14 By Lisbeth Calandrino Simply put, behavioral economics provides a framework to understand the real-world, decision-making process. We’d like to believe we are all rational human beings and, therefore, make logical decisions. In reality, nothing could be farther from the truth. So how can behavioral economics help you improve your profit margin? A better understanding of how and why consumers spend their money can help you persuade them to...

Read More

Lizbiz Strategies: Don’t let your emails collect dust

November 28, 2016 | Comments Off on Lizbiz Strategies: Don’t let your emails collect dust

November 21/28, 2016: Volume 31, Number 12 By Lisbeth Calandrino I was recently in Staples and the clerk asked if I would like my receipt sent to me. I told him a paper one would be fine and then he said, “I can do both.” He was still trying to get my email address. My friend is the manager so I went over to talk with him. “Emails must be pretty valuable,” I said and...

Read More