Lisbiz Strategies: Learning how to adapt to millennial customers

February 20, 2017 | Comments Off on Lisbiz Strategies: Learning how to adapt to millennial customers

February 13/20, 2017: Volume 31, Number 18 By Lisbeth Calandrino   Everyone wants to know who exactly are the millennials and what type of customers they represent. Everything I read says they’re a new type of customer. They don’t want to be sold anything and are armed with the Internet and every device possible. Social media has changed how customers get information and who they listen to. Our new customers have stopped listening to salespeople...

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Lisbiz Strategies: Young business owners share ideas at Surfaces

February 3, 2017 | Comments Off on Lisbiz Strategies: Young business owners share ideas at Surfaces

January 30/February 6, 2017: Volume 31, Number 17 By Lisbeth Calandrino When I agreed to moderate a retailer forum, ‘Work, Life Balance,’ my thought was the attendees would be older business owners asking lots of questions. Much to my surprise, the audience of about 50, mostly men, was filled with a majority of owners ages 30-45. It was a lively group that was ready to chat at 8 a.m. Not only were they participating but...

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Lisbiz Strategies: Does your commission system inspire losers?

January 16, 2017 | Comments Off on Lisbiz Strategies: Does your commission system inspire losers?

January 16/23, 2017: Volume 31, Number 16 By Lisbeth Calandrino Let’s face it; salespeople lose more customers than they sell. Let’s not pretend they don’t. Businesses keep mediocre salespeople and expect them to motivate themselves to get better. Finding salespeople isn’t hard but finding the right ones and inspiring them to become the best is a different story. Businesses are always trying to figure out how to build exceptional salespeople without breaking the bank. Here...

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Lisbiz Strategies: It’s time to develop your 2017 email campaign

January 13, 2017 | Comments Off on Lisbiz Strategies: It’s time to develop your 2017 email campaign

January 2/9, 2017: Volume 31, Number 15 By Lisbeth Calandrino With the new year in full swing, it’s time to develop your 2017 marketing plan. For savvy business people this should include carefully timed email messaging. Even if you don’t plan anything else, plan your email marketing campaign now. Here are important tips for maximizing your email campaigns: Write it down. Develop a strategy and review it weekly. Take some time and discuss the plan...

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Lisbiz Strategies: Use behavioral economics to your advantage

December 23, 2016 | Comments Off on Lisbiz Strategies: Use behavioral economics to your advantage

December 19/26, 2016: Volume 31, Issue 14 By Lisbeth Calandrino Simply put, behavioral economics provides a framework to understand the real-world, decision-making process. We’d like to believe we are all rational human beings and, therefore, make logical decisions. In reality, nothing could be farther from the truth. So how can behavioral economics help you improve your profit margin? A better understanding of how and why consumers spend their money can help you persuade them to...

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Lizbiz Strategies: Don’t let your emails collect dust

November 28, 2016 | Comments Off on Lizbiz Strategies: Don’t let your emails collect dust

November 21/28, 2016: Volume 31, Number 12 By Lisbeth Calandrino I was recently in Staples and the clerk asked if I would like my receipt sent to me. I told him a paper one would be fine and then he said, “I can do both.” He was still trying to get my email address. My friend is the manager so I went over to talk with him. “Emails must be pretty valuable,” I said and...

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Lisbiz Strategies: Growing your business with inbound marketing

November 14, 2016 | Comments Off on Lisbiz Strategies: Growing your business with inbound marketing

November 7/14, 2016: Volume 31, Number 11 By Lisbeth Calandrino Inbound marketing is the process by which businesses connect and convert consumers to customers. At the base of this process is content. Inbound marketing is relatively new but the difference between it and outbound marketing is very clear. Outbound or interruption marketing is what most businesses practiced in the old days. The idea is to stay in front of your customers at all costs, whether...

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Lisbiz strategies: The benefits of customized training

October 31, 2016 | Comments Off on Lisbiz strategies: The benefits of customized training

October 24/31, 2016: Volume 31, Number 10 By Lisbeth Calandrino Yesterday I was discussing custom sales training with Don Roberts, a successful owner of several Carpet One stores in Alabama. Don has been involved with many of the most profitable companies in the flooring industry and knows all about training. We both know he can teach sales training and probably has. Despite what he knows, he believes his salespeople would benefit from training presented by...

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Lisbiz strategies: Lessons learned from Wells Fargo fiasco

September 19, 2016 | Comments Off on Lisbiz strategies: Lessons learned from Wells Fargo fiasco

September 12/19, 2016: Volume 31, Number 7 By Lisbeth Calandrino By now we’ve all heard about Wells Fargo and its fraudulent bank practices that have recently come to light. Apparently, thousands of employees—over the course of several months—opened up bank accounts or credit cards without the customer’s knowledge. Investigators say it was the result of overambitious employees who were under pressure to meet lofty sales goals. It may seem preposterous unless you’ve asked your bank...

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Lisbiz strategies: How Fitbit can help you prosper in business

September 8, 2016 | Comments Off on Lisbiz strategies: How Fitbit can help you prosper in business

September 5, 2016; Volume 31, Number 6 By Lisbeth Calandrino Several months ago, I finally broke down and bought a Fitbit. I have been thinking about it for years but kept asking myself, “Why do I need one?” I’m good with my exercise, love the gym and find it a great place to socialize. I kept seeing lots of wrists with exercise bands, so I decided to get one. They also started showing up at...

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