Lizbiz Strategies: Don’t let red-hot sales leads get too cold

November 27, 2017 | Comments Off on Lizbiz Strategies: Don’t let red-hot sales leads get too cold

November 20/27, 2017: Volume 32, Issue 12 By Lisbeth Calandrino   The good thing about hot sales leads is they tend to fall right in your lap. The bad news is you can’t sit on them for too long before they get stale. Managing and following up on leads can be tricky. I get it. You meant to call them, but you were too busy. Now you’re afraid to follow up because you think the...

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Lisbiz strategies: Explore the customer experience at TISE

November 13, 2017 | Comments Off on Lisbiz strategies: Explore the customer experience at TISE

November 6/13, 2017: Volume 32, Issue 11 By Lisbeth Calandrino   Retailers have confused the customer experience with customer service, but they are not the same thing. Providing exceptional service and improving your competitive edge through customer experience will keep your customers and business operational. Customer service is considered a single transaction that takes care of the customer’s immediate needs. This includes booking a customer’s install, product selections or an in-home measurement. You can do...

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Lisbiz Strategies: Fashion’s influence on flooring design

October 27, 2017 | Comments Off on Lisbiz Strategies: Fashion’s influence on flooring design

October 23/30, 2017: Volume 32, Issue 10 By Lisbeth Calandrino   Recently I visited Oxford, Miss., to meet with Lisa Stout, owner of Stout’s Flooring, to present a seminar for local female business owners. Oxford is an interesting college town, the home of “Ole Miss” with about 50,000 residents, 25,000 of which are college students. They have wonderful shirts that read, ‘Oxford, Miss., population—full!’ I was here 22 years ago and the town is barely...

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Lisbiz Strategies: Add email marketing to your digital strategy

October 27, 2017 | Comments Off on Lisbiz Strategies: Add email marketing to your digital strategy

October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino   Digital marketing uses online channels and methods that allow you to analyze what is and isn’t working. Because we’re talking about electronic media, this analysis can be done immediately. You can make changes on the spot if something isn’t working, which is not always possible with every marketing channel. When I was in the retail business, I used weekly newspaper campaigns and never knew...

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Lisbiz Strategies: Add email marketing to your digital strategy

October 17, 2017 | Comments Off on Lisbiz Strategies: Add email marketing to your digital strategy

October 9/16, 2017: Volume 32, Issue 9 By Lisbeth Calandrino   Digital marketing uses online channels and methods that allow you to analyze what is and isn’t working. Because we’re talking about electronic media, this analysis can be done immediately. You can make changes on the spot if something isn’t working, which is not always possible with every marketing channel. When I was in the retail business, I used weekly newspaper campaigns and never knew...

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Lisbiz Strategies: The holiday season is a great time for promos

September 15, 2017 | Comments Off on Lisbiz Strategies: The holiday season is a great time for promos

September 11/18, 2017: Volume 32, Issue 7 By Lisbeth Calandrino   Has the summer been slow? Are you and your employees enjoying a lazy time? Would you rather not think about the upcoming winter season? If so, you’re not the only one. Retailers seem to wake up at the end of November when their opportunities are gone or slim. If you haven’t noticed, the box stores are already showing Christmas trees and other holiday items....

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Lisbiz Strategies: Put Surfaces on your must-attend list

September 5, 2017 | Comments Off on Lisbiz Strategies: Put Surfaces on your must-attend list

August 28/September 4: Volume 32, Issue 6 By Lisbeth Calandrino   This year I was invited to be part of the educational committee to determine the seminars to be offered at TISE 2018. I have always wondered how the seminars were decided. This year I would not only participate in the process but would learn more about the industry. Weeks before our arrival, Carol Wilkins, educational director of TISE, sent participants the evaluations of the...

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Lisbiz Strategies: Your brand reflects you and your values

August 22, 2017 | Comments Off on Lisbiz Strategies: Your brand reflects you and your values

August 14/21: Volume 32, Issue 5 By Lisbeth Calandrino Brands have been around forever, but the theory of branding has changed. It used to be that bigger was better and the louder you shouted the more attention you got. Remember when Coca Cola owned the soft drink market? Sure, they still have a huge market share but have big and new competitors. They’ve been sharing the market for a while with Pepsi and the Dr....

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Lisbiz strategies: Lessons learned from my focus group

August 7, 2017 | Comments Off on Lisbiz strategies: Lessons learned from my focus group

July 31/Aug. 7: Volume 31, Issue 4 By Lisbeth Calandrino   When it comes to selling flooring we keep hearing the big box is clobbering the independent retailer. I find this hard to believe, so I decided to hold my own mini-focus group to get a clearer understanding of the issues. I recently convened a panel of 21 women—ages 25 to 65—at a small restaurant near my house. I asked the participants to provide thoughts...

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Lisbiz strategies: Drive more traffic by creating a destination

May 30, 2017 | Comments Off on Lisbiz strategies: Drive more traffic by creating a destination

May 22/29, 2017: Volume 31, Issue 25 By Lisbeth Calandrino   Recently, my friend Barb introduced me to her new friend, Alexa. Alexa is the kind of friend we’d all like to have. She knows your favorite music, can tell time and predict the weather, and she can even automatically turn the lights in your house on and off. She’s like Siri, only smarter and comes with better connections. Once Alexa gets to know your...

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