Lisbiz strategies: Did you forget me? I used to be your customer

August 29, 2013 | Comments Off on Lisbiz strategies: Did you forget me? I used to be your customer

August 19/26 2013; Volume 27/number 9 By Lisbeth Calandrino I’ve been a member of the YMCA for eight years. For most of those years, I’ve been there at least five days a week. I know lots of the staff and trainers by name since I interned at the YMCA to complete my requirements for my personal trainer certificate. (more…)

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Lisbiz strategies: Do I really have to like my customers, too?

July 31, 2013 | Comments Off on Lisbiz strategies: Do I really have to like my customers, too?

Volume 27/Number 6; July 8/15, 2013 By Lisbeth Calandrino I recently went to a grand opening for a new product and started talking to a retailer. “Walk-in traffic just isn’t the same,” he said. “What can I do to bring in customers?” This is, of course, one my favorite topics and gives me the opportunity to talk about all those wonderful events successful retailers are hosting. (more…)

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Lisbiz Strategies: If Martha Stewart can do it, why can’t you?

July 29, 2013 | Comments Off on Lisbiz Strategies: If Martha Stewart can do it, why can’t you?

By Lisbeth Calandrino July 22/29, 2013; Volume 27/Number 7 I’m a die-hard fan of the radio show, “Car Talk.” I listen to “the brothers” weekly. I have all of their podcasts and actually listen while I’m working out at the gym. I tune in to the show every week, but I didn’t realize it had gone off the air in June 2012 (now reruns are aired). If you haven’t listened, the guys are funny car...

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Passion: The basis of a successful business

June 17, 2013 | Comments Off on Passion: The basis of a successful business

Volume 26/number 28 June 10/17, 2013 by Lisbeth Calandrino I am helping a well-known public figure from the Bronx write a book about his life. He has already written one book but somehow he feels it’s not complete. “Why not write about what made you successful?” I asked. “Because,” he said, “I never thought about being successful or building a business. I was just doing what was right.  I knew there was a problem to...

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lisbiz strategies: Negotiation skills and sales training

June 3, 2013 | Comments Off on lisbiz strategies: Negotiation skills and sales training

by Lisbeth Calandrino I recently completed some customer service training, and one of the modules was about negotiation. Many participants wanted to know why they need negotiation training. I clarified it will help explain how people make decisions. In the book Getting to Yes, Roger Fisher, William Ury and Bruce Patton suggest that to get what you want you must separate yourself from the problem. We all know in order to negotiate, you must understand...

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Lizbiz strategies: Change is not in the rearview mirror

May 20, 2013 | Comments Off on Lizbiz strategies: Change is not in the rearview mirror

By Lisbeth Calandrino Volume 26/Number 26; May 13/20, 2013 Before you can create today, you must forget yesterday. I recently spoke at an event called Smalbany (Small Business Convention in Albany, N.Y.). The premise was whether the past affects the future and was called, “Change is Not in The Rear View Mirror.” (more…)

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Lisbiz strategies: A website isn’t enough

May 7, 2013 | Comments Off on Lisbiz strategies: A website isn’t enough

Volume 26/Number 25; April 29/May 6, 2013 By Lisbeth Calandrino There was a time when your website was supposed to be the “end all, be all” to attracting customers. Smart business people realized having a website wasn’t enough; they needed more content and contact with their customers. Business owners are now writing blogs or having someone do it for them. The key is to keep a fresh presence for customers and keep your store on page...

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Does social media have you in a snit?

April 10, 2013 | Comments Off on Does social media have you in a snit?

by Lisbeth Calandrino I was at a convention recently, and a dealer told me he hoped he would die before he had to learn Facebook. He called it a new craze and hoped it would explode. I told him there are lots of people hoping Facebook would die before them, but it’s not likely. Social media is here to stay until the next wave of communication comes through. What’s changed is that technology no longer...

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Lisbiz strategies: How to tell exactly who’s a customer

March 26, 2013 | Comments Off on Lisbiz strategies: How to tell exactly who’s a customer

Volume 26/Number 22; March 18/25, 2013 “How do I get more customers through my door?” is the frantic cry of most retailers. In the old days, we convinced ourselves anyone who came through the door was a sale. Owners told salespeople, “No one comes into a floor covering store to look; they’re all buyers and you need to sell them!” (more…)

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lisbizstrategies: Will the real Oscar customers stand up?

March 11, 2013 | Comments Off on lisbizstrategies: Will the real Oscar customers stand up?

by:  Lisbeth Calandrino Volume 26/Number 21; March 4/11, 2013 Every business struggles with finding customers. When times are tough, the instinct is to go find new buyers. Unfortunately, the cost of acquiring new customers could be five times more than retaining current ones. In addition, the average business loses 10% of its customers yearly. Getting new customers is important, but it’s obvious the gold is in the ones who know and love you. Despite this data,...

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