LisBiz Strategies: What’s your excuse for not planning

December 17, 2013 | Comments Off on LisBiz Strategies: What’s your excuse for not planning

Dec. 9/16 2013; Volume 27/number 16 By Lisbeth Calandrino Lisbeth Calandrino Let me be the first to tell you (if you haven’t already heard it): The recession is over. I don’t know exactly what that means; jobs are still scarce and people are holding on to their money. (more…)

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LisBiz Strategies: Customers here today, back tomorrow

November 25, 2013 | Comments Off on LisBiz Strategies: Customers here today, back tomorrow

Nov. 18/25 2013; Volume 27/number 15 By Lisbeth Calandrino Lisbeth Calandrino I know it’s hard to believe, but there are customers who are not ready to buy. That doesn’t mean you stop selling; it means you change your sales tactics. (more…)

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LisBiz Strategies: Is your satisfied customer ruining your business?

November 12, 2013 | Comments Off on LisBiz Strategies: Is your satisfied customer ruining your business?

Nov. 4/11 2013; Volume 27/number 14 By Lisbeth Calandrino Lisbeth Calandrino Years ago, people considered customer service an even exchange of goods. You gave me $10 worth of goods, I gave you $10 and we were even. Today I expect $12 in return; that’s called “added value.” (more…)

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Lisbiz strategies: Customer service vs. customer experience

October 28, 2013 | Comments Off on Lisbiz strategies: Customer service vs. customer experience

By Lisbeth Calandrino Oct. 21/28 2013; Volume 27/number 13 Improving the customer experience is high on everyone’s marketing agenda, according to a study conducted by IBM called “State of Marketing.” The study tells us that acquiring new customers (42%), retaining existing customers and improving loyalty and satisfaction (36%), and  creating consistent, relevant and positive customer experience across channels (34%) are the top challenges. All of these fall within the customer experience as well as customer...

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LisBiz strategies: Guess who just became your loyal customer?

October 15, 2013 | Comments Off on LisBiz strategies: Guess who just became your loyal customer?

Oct. 7/14 2013; Volume 27/number 12 By Lisbeth Calandrino Most businesses realize they should connect with their past customers; I believe some past customers are more valuable than others. (more…)

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LisBiz Strategies: Engaging employees translates into money

September 25, 2013 | Comments Off on LisBiz Strategies: Engaging employees translates into money

Sept. 16/23 2013; Volume 27/number 11 By Lisbeth Calandrino Statistics tell us a lot of customers walk away because of employee indifference. In the age of “a store on every block” as well as the Internet, you can’t afford to have indifferent employees. It may be time to review with your employees the value of a lifetime customer. Particularly because it’s no longer “word of mouth” that keeps us going, but now “world of mouth.”...

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LisBiz Strategies: What is the moment of truth for your customer?

September 10, 2013 | Comments Off on LisBiz Strategies: What is the moment of truth for your customer?

September 2/9 2013; Volume 27/number 10 By Lisbeth Calandrino With technology changing almost daily, many retailers are not sure what to do next. In today’s hyper-competitive retail environment, marketers have to contend for your customers’ attention both online and off. Marketers have coined the term “zero moment of truth” or  “ZMOT” to describe this new reality. This is where customers go and begin a discovery process about the products they want to purchase long before...

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Lisbiz strategies: Did you forget me? I used to be your customer

August 29, 2013 | Comments Off on Lisbiz strategies: Did you forget me? I used to be your customer

August 19/26 2013; Volume 27/number 9 By Lisbeth Calandrino I’ve been a member of the YMCA for eight years. For most of those years, I’ve been there at least five days a week. I know lots of the staff and trainers by name since I interned at the YMCA to complete my requirements for my personal trainer certificate. (more…)

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Lisbiz strategies: Do I really have to like my customers, too?

July 31, 2013 | Comments Off on Lisbiz strategies: Do I really have to like my customers, too?

Volume 27/Number 6; July 8/15, 2013 By Lisbeth Calandrino I recently went to a grand opening for a new product and started talking to a retailer. “Walk-in traffic just isn’t the same,” he said. “What can I do to bring in customers?” This is, of course, one my favorite topics and gives me the opportunity to talk about all those wonderful events successful retailers are hosting. (more…)

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Lisbiz Strategies: If Martha Stewart can do it, why can’t you?

July 29, 2013 | Comments Off on Lisbiz Strategies: If Martha Stewart can do it, why can’t you?

By Lisbeth Calandrino July 22/29, 2013; Volume 27/Number 7 I’m a die-hard fan of the radio show, “Car Talk.” I listen to “the brothers” weekly. I have all of their podcasts and actually listen while I’m working out at the gym. I tune in to the show every week, but I didn’t realize it had gone off the air in June 2012 (now reruns are aired). If you haven’t listened, the guys are funny car...

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