Lizbiz strategied: Differentiation is the key to your survival

April 22, 2019 | Comments Off on Lizbiz strategied: Differentiation is the key to your survival

April 15/22, 2019: Volume 34, Issue 23 By Lisbeth Calandrino   A flooring retailer recently told me she couldn’t understand why customers weren’t coming to her store. “Don’t they know I have the best prices, and that I’ve been here 20 years?” she asked. “We only get the cheap customers.” The movie, “Field of Dreams” memorialized the saying, “Build it and they will come.” That was nothing more than a line in a movie, but...

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Lisbiz strategies: How to make the most of TISE after the show

February 7, 2019 | Comments Off on Lisbiz strategies: How to make the most of TISE after the show

February 4/11, 2019: Volume 34, Issue 18 By Lisbeth Calandrino   Surfaces is a great time to catch up with friends and customers. It makes me aware of how important people are in my life even if I only see them once a year. Thank goodness for social media. This year I decided I would take away information from Surfaces that will be useful until next year. That means new people, new products and new...

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Lisbiz strategies: Learning opportunities abound at TISE 2019

February 7, 2019 | Comments Off on Lisbiz strategies: Learning opportunities abound at TISE 2019

January 21/28, 2019: Volume 34, Issue 17 By Lisbeth Calandrino   For the last couple of years, I’ve been a part of The International Surface Event (TISE) education committee. For two days, we review proposals and discuss trends. It’s a ton of decisions to make in a very short time. I love being part of this process and listening to all the ideas. Attending the show is like seeing it all come together. TISE 2019...

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Lisbiz strategies: Customer testimonials are a virtual gold mine

January 14, 2019 | Comments Off on Lisbiz strategies: Customer testimonials are a virtual gold mine

January 7/14, 2019: Volume 34, Issue 16 By Lisbeth Calandrino   According to Maria Dean of conversionlifters.com, testimonials and word of mouth are the driving force behind 20%-50% of all purchasing decisions, yet only about one-third of businesses are actively seeking and collecting customer reviews on an ongoing basis. I recently conducted a workshop on the value of reviews and testimonials. When I asked the group how they used the reviews and testimonials, they said...

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Lisbiz strategies: Resolve to do better in the coming year

January 11, 2019 | Comments Off on Lisbiz strategies: Resolve to do better in the coming year

By Lisbeth Calandrino   No matter how old I get, I still like the idea of New Year’s Resolutions. There is something about it that makes it fun and gives me something to look forward to. This year I have decided to be very specific. I will spend time learning how to get closer to my customers. The only way this will happen is if I change the things that make me uncomfortable. I have...

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Lisbiz strategies: Fighting fiery situations with cool temperament

November 30, 2018 | Comments Off on Lisbiz strategies: Fighting fiery situations with cool temperament

November 26/December 3, 2018: Volume 34, Issue 12 By Lisbeth Calandrino The other night a friend and I were having dinner at a local restaurant. All of a sudden, I hear a male customer yelling at the top of his lungs: “I’ve been insulted by the waitress; I don‘t have to take this!” He kept at it as the waitress tried to calm him down, but nothing seemed to help. Then the owner came out...

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Lisbiz strategies: Expanding your client base can reap rewards

November 2, 2018 | Comments Off on Lisbiz strategies: Expanding your client base can reap rewards

October 29/November 5, 2018: Volume 34, Issue 10 By Lisbeth Calandrino   Everyone says they need new customers. The question is, where do you find them? Looking for individual customers is really the hard way. Instead of looking for one or two new customer, it’s easier and more efficient if you look for “industry partners” who use your products. After attending the Remodeling and Deck Expo in Baltimore (FCNews, Oct 15/22), I’m thoroughly convinced flooring...

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Lisbiz strategies: Finding new customers in unlikely places

October 22, 2018 | Comments Off on Lisbiz strategies: Finding new customers in unlikely places

October 15/22, 2018: Volume 34, Issue 9 By Lisbeth Calandrino   I have a therapist friend whose favorite expression is, “You can’t get chocolate milk in a turnip field.” It may sound silly, but if you’re looking for something specific, you had better know where to find it. Looking for new business should be on the top of everyone’s list, but I realize it takes some time and effort. Like many retail owners, I’m time-starved...

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Lisbiz strategies: Info-based dialogue sets sales process in motion

September 10, 2018 | Comments Off on Lisbiz strategies: Info-based dialogue sets sales process in motion

September 3/10, 2018: Volume 34, Issue 6 By Lisbeth Calandrino There are various types of conversations we all use to function in everyday life. When attempting to converse, whether person to person or in a group or organization, it is essential to understand the different types of conversations and how each type functions. Informational conversation is what most people would define as conversing. It is the type of conversation that “gets beyond the gate keeper,”...

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Lisbiz strategies: Micromanaging can kill your business

August 10, 2018 | Comments Off on Lisbiz strategies: Micromanaging can kill your business

August 6/13, 2018: Volume 34, Issue 4 By Lisbeth Calandrino Did your mom ever tell you if you wanted something done right, then you have to do it yourself? If so, you’re probably still doing it and everything else. Sure, sometimes it’s easy to do it yourself, but you’re setting yourself up for a lifetime of aggravation. Are you wondering why you can’t seem to grow a team or why employees quit? If you are...

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