Lisbiz strategies: How to disagree without being a jerk

September 6, 2019 | Comments Off on Lisbiz strategies: How to disagree without being a jerk

September 2/9, 2019: Volume 35, Issue 6 By Lisbeth Calandrino   We’ve all felt like a pushover at some point in our lives. We let someone talk us into something that wasn’t for our own good. In fact, we knew we shouldn’t have done it, but we did it anyway. Whether you’re interacting with a customer, negotiating with a vendor, managing an employee or making your case to a business partner, you need to learn...

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Lisbiz strategies: Overcoming objections by using creativity

August 26, 2019 | Comments Off on Lisbiz strategies: Overcoming objections by using creativity

August 19/26, 2019: Volume 35, Issue 5 By Lisbeth Calandrino   Even seasoned professionals get dismissed by customers who use certain statements to put them off. Rather than challenge the customer, many often give up. This is the point where true salespeople shine. Rather than being thrown off by common consumer objections, creative RSAs seize the opportunity. To be successful, however, you need to be prepared. You must also believe in yourself, your products and...

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Lisbiz strategies: How to avoid common social media missteps

August 8, 2019 | Comments Off on Lisbiz strategies: How to avoid common social media missteps

August 5/12, 2019: Volume 35, Issue 4 By Lisbeth Calandrino   Social media is like any other advertising medium—it requires thought and may seem overwhelming at first. It really isn’t difficult but starts with a basic understanding of your business and what you’re trying to achieve. If getting more customers and making more money is what you’re after, social media is the medium. It’s today’s marketing tool and can help you achieve what you’re after....

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Lisbiz strategies: When wooing customers, focus on the ‘experience’

June 14, 2019 | Comments Off on Lisbiz strategies: When wooing customers, focus on the ‘experience’

June 10/17, 2019: Volume 34, Issue 26 By Lisbeth Calandrino   Everyone talks about the customer experience, but few know what it actually is. It goes way beyond reciting a pleasant greeting when a consumer calls or offering assistance when she ultimately enters your store. Customer service today is essentially about delivering a memorable experience for the consumer throughout the entire purchasing process. Why is this so important? According to a study published by the...

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Lisbiz strategies: TISE 2020 education—Behind the scenes

May 31, 2019 | Comments Off on Lisbiz strategies: TISE 2020 education—Behind the scenes

May 27/June 3, 2019: Volume 34, Issue 25 By Lisbeth Calandrino   I recently returned from the TISE 2020 educational planning meeting in Irving, Texas. This is the third year I’ve been chosen to be on the committee. It’s interesting to find out what the attendees think of the prior education tracks and what seminars they would like to see moving forward. This information helps us determine the types of seminars to present in 2020....

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Lizbiz strategies: Differentiation is the key to your survival

April 22, 2019 | Comments Off on Lizbiz strategies: Differentiation is the key to your survival

April 15/22, 2019: Volume 34, Issue 23 By Lisbeth Calandrino   A flooring retailer recently told me she couldn’t understand why customers weren’t coming to her store. “Don’t they know I have the best prices, and that I’ve been here 20 years?” she asked. “We only get the cheap customers.” The movie, “Field of Dreams” memorialized the saying, “Build it and they will come.” That was nothing more than a line in a movie, but...

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Lisbiz strategies: How to make the most of TISE after the show

February 7, 2019 | Comments Off on Lisbiz strategies: How to make the most of TISE after the show

February 4/11, 2019: Volume 34, Issue 18 By Lisbeth Calandrino   Surfaces is a great time to catch up with friends and customers. It makes me aware of how important people are in my life even if I only see them once a year. Thank goodness for social media. This year I decided I would take away information from Surfaces that will be useful until next year. That means new people, new products and new...

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Lisbiz strategies: Learning opportunities abound at TISE 2019

February 7, 2019 | Comments Off on Lisbiz strategies: Learning opportunities abound at TISE 2019

January 21/28, 2019: Volume 34, Issue 17 By Lisbeth Calandrino   For the last couple of years, I’ve been a part of The International Surface Event (TISE) education committee. For two days, we review proposals and discuss trends. It’s a ton of decisions to make in a very short time. I love being part of this process and listening to all the ideas. Attending the show is like seeing it all come together. TISE 2019...

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Lisbiz strategies: Customer testimonials are a virtual gold mine

January 14, 2019 | Comments Off on Lisbiz strategies: Customer testimonials are a virtual gold mine

January 7/14, 2019: Volume 34, Issue 16 By Lisbeth Calandrino   According to Maria Dean of conversionlifters.com, testimonials and word of mouth are the driving force behind 20%-50% of all purchasing decisions, yet only about one-third of businesses are actively seeking and collecting customer reviews on an ongoing basis. I recently conducted a workshop on the value of reviews and testimonials. When I asked the group how they used the reviews and testimonials, they said...

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Lisbiz strategies: Resolve to do better in the coming year

January 11, 2019 | Comments Off on Lisbiz strategies: Resolve to do better in the coming year

By Lisbeth Calandrino   No matter how old I get, I still like the idea of New Year’s Resolutions. There is something about it that makes it fun and gives me something to look forward to. This year I have decided to be very specific. I will spend time learning how to get closer to my customers. The only way this will happen is if I change the things that make me uncomfortable. I have...

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