Guest column: Key points in avoiding greenwashing

May 18, 2010 | Comments Off on Guest column: Key points in avoiding greenwashing

By Derek Young Green labels, green standards, green marketing— the marketplace has become saturated with products making claims about how they are sustainable, environmentally friendly, eco-friendly or greener than the competition. Add this to the increasing number of companies who regularly talk about their sustainability story, positioning themselves as a “green business.” It’s no wonder so many customers and end users are confused by all the white noise they have to deal with when trying...

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