Guest column: Toasty floors = happy customers

June 16, 2011 | Comments Off on Guest column: Toasty floors = happy customers

by Bob Pratt Temperatures may be rising but that doesn’t mean you shouldn’t be thinking about radiant heat. That’s right, radiant heat. Think of stocking it ahead of the season—like a department store does (by mid-summer, bathing suits are replaced by flannel pajamas and sweaters). (more…)

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Guest editorial: Reaching the consumer in a changing landscape

May 9, 2011 | Comments Off on Guest editorial: Reaching the consumer in a changing landscape

by Jim Gould Distribution is how a product moves from manufacturer to consumer. For decades the North American model used regional distributors to reach local retailers who sold the consumer. While traditional distribution has been scrutinized and demonized, it has largely held its ground. Now that ground is shifting, creating a new landscape with a plethora of pathways for mills to serve a new kind of consumer. What is the impact on distribution and retail?...

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Guest column: Million dollar marketing research for free

May 9, 2011 | Comments Off on Guest column: Million dollar marketing research for free

by Katherine Andes What if you had access to “million dollar” marketing research for your flooring, it cost you absolutely nothing and you didn’t take advantage of it? Often, I speak with owners who have had websites for years and have never even heard of Google Analytics. Shame on their web developers. (more…)

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Guest editorial Get back to basics

April 25, 2011 | Comments Off on Guest editorial Get back to basics

by Ed Korczak The past five years have been a challenging roller coaster ride, climbing to the highest point only to come rumbling back down. But that ride is nearly over. The light we saw at the end of the tunnel was an oncoming train. But now it has passed, and just like recovering from the devastation of a perfect storm, we need to reassess where we are, where we want to go and how...

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Guest column: Making your business eco-friendly

January 21, 2011 | Comments Off on Guest column: Making your business eco-friendly

by Michele LaBross Being green is not just Kermit’s theme song anymore. Green tips are top of mind, everywhere we turn. So, when thinking of your business, how can we apply some green thinking to our everyday activities? Here are a few simple ways to bring some green ingenuity to your daily project management. (more…)

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Guest column: Unlicensed collection agencies waste your time

January 19, 2011 | Comments Off on Guest column: Unlicensed collection agencies waste your time

by Ronald Jacobs As the economy continues to sputter, it is more important than ever for flooring companies to utilize smart and effective techniques when granting credit and following up on past due receivables. For the average company a $1,000 uncollected invoice means an additional $5,000 to $10,000 in sales must be created to make up for this lost revenue. (more…)

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Guest column: The new normal; Life-cycle thinking

December 13, 2010 | Comments Off on Guest column: The new normal; Life-cycle thinking

Part II by Derek Young In part one, we discussed why companies should shift their corporate culture to life cycle assessment (LCA) with regard to sustainability and how it can help refine product design as it takes into account all phases of an item’s lifespan. (more…)

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Guest column: The new normal of life-cycle thinking

November 30, 2010 | Comments Off on Guest column: The new normal of life-cycle thinking

by Derek Young Part 1 Today’s marketplace requires new kinds of thinking so companies can remain competitive and profitable while meeting the expectations of consumers and addressing the changing nature of issues such as resource availability, globalization and environmental regulation. (more…)

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Guest column: The great urbanization, threats/opportunities

September 14, 2010 | Comments Off on Guest column: The great urbanization, threats/opportunities

Second of two parts by Jim Gould In part one, we addressed the impact of Asia’s fast urbanization on the global economy, its estimated 30 billion square feet of new floor space a year in just China and India alone, and its unprecedented demand for flooring and raw materials. Some say China’s economy is slowing or it’s just “a bubble” and dismiss it as neither threat nor opportunity. That “slowing” economy is still growing at...

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Guest column: The great urbanization, threats/opportunities

August 30, 2010 | Comments Off on Guest column: The great urbanization, threats/opportunities

Part 1 of 2 by Jim Gould In this two-part series we address two converging forces that will impact the world’s economy and affect demand for finished flooring, its raw materials and even where the flooring will be made. Threat or opportunity? In the near future Asia will not be able to meet its domestic demand for flooring, it will consume more timber each year than several countries can harvest, and the balance of supply...

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