Guest Column: Smartphone technology trains dealers' salespeople

January 18, 2016 | Comments Off on Guest Column: Smartphone technology trains dealers' salespeople

Jan 4/11; Volume 30/Number 14 By Steve Damerow You can’t successfully sell product if your sales team doesn’t know and appreciate its attributes—and this requires a significant amount of time, effort and training for both the dealer and salesperson alike. The key to training salespeople and installers about the competitive advantages of multiple products is getting and keeping their attention, appealing to “what’s in it for them” through rewards and making the process fun and...

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Guest Column: Clear strategy, execution led to successful integration

January 18, 2016 | Comments Off on Guest Column: Clear strategy, execution led to successful integration

Jan 18/25; Volume 30/Number 15 By Alan Cross Four months after KCS Commercial Systems (KCS) acquired Dancik International, I am reflecting on the events that unfolded after the deal was closed. More than anything else, I am looking forward to a bright future for the business. We had a very clear strategy and plan that had to be executed from the first day post acquisition. In addition, we had a number of key objectives and...

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Guest Column: Keeping retirement plan costs from spiraling out of control

January 18, 2016 | Comments Off on Guest Column: Keeping retirement plan costs from spiraling out of control

Jan 18/25; Volume 30/Number 15 By Fred Levine Floor covering retailers and manufacturers spend the better part of their days focusing on one thing: maximizing profitability. There are two components of this: increasing revenue and decreasing expenses. Most companies focus on growing the bottom line by increasing sales, particularly in a robust economy. But what if there was an expense leak that was negatively impacting the bottom line? Surely this would be rectified—provided the company...

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Guest Column: Benefits of private labeling

January 18, 2016 | Comments Off on Guest Column: Benefits of private labeling

Jan 18/25; Volume 30/Number 15 By Chris Coltran A common complaint I hear from flooring retailers is losing a sale because their client found the same product for less at a competitor down the street or on the Internet. Continuing education for your salespeople is the best way to keep them from losing a sale. Teaching them how to qualify, present products, overcome objections, set up a measure and ask for the order are critical...

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Guest Column: Making wool easy to understand

January 18, 2016 | Comments Off on Guest Column: Making wool easy to understand

Jan 18/25; Volume 30/Number 15 By Bridgette Kelly Each year the wool industry faces the challenge of promoting its many impressive and superior benefits to an audience that includes retailers, designers, architects and your everyday, ordinary consumers. Wool is my world but I would be the first to admit it’s not a straightforward sell, and perhaps therein lies the crux of the issue. Some retailers totally understand the story of wool and others don’t. The...

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Guest column: When a customer says, ‘I’m just looking’

September 21, 2015 | Comments Off on Guest column: When a customer says, ‘I’m just looking’

September 14/21; Volume 30/Number 7 By Louis Wisdom Seldom should a customer be left alone in the showroom to “just look.” She will see very little product and you will know nothing of her needs. How many times have you heard a customer say, “Thanks for your time, but I want to keep looking,” after only seeing a mere fraction of your selection? What’s worse is you know nothing about what she is looking for...

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An American in China: Diving into a bowl of noodles; part three

November 3, 2014 | Comments Off on An American in China: Diving into a bowl of noodles; part three

October 27/November 3, 2014; Volume 28/Number 10 By Julian Dossche (Editor’s note: Julian Dossche is the senior manager, Global Business Development, at USFloors. Dossche recently relocated to the Jing’an District in Shanghai, China, to run the company’s Asian business. He has agreed to pen a quarterly column for FCNews on his perspective of doing business in China, his experiences and where opportunities may lie.) In my last column I briefly discussed the importance of the Chinese...

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Industry girds for battle over ‘bat’ ruling

October 31, 2014 | Comments Off on Industry girds for battle over ‘bat’ ruling

October 13/20, 2014; Volume 28/Number 9 By Don Finkell Over the past several months, officials in the U.S. Department of the Interior and the U.S. Fish and Wildlife Service have been considering a decision that could have serious consequences for the entire forest products industry, including the North American wood flooring business. The proposed listing of the North American Long Eared Bat as an endangered species could have implications for a wide range of industries....

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An American in China: Diving into a bowl of noodles; part two

July 10, 2014 | Comments Off on An American in China: Diving into a bowl of noodles; part two

June 9/16, 2014; Volume 27/Number 29 By Julian Dossche (Editor’s note: Julian Dossche is the senior manager, Global Business Development, at USFloors. Dossche recently relocated to the Jing’an District in Shanghai, China, to run the company’s Asian business. Dossche has agreed to pen a quarterly column for FCNews on his perspective of doing business in China, his experiences and where opportunities may lie.) It has officially been over seven months since my move to Shanghai, China,...

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Guest column: 5 reasons to choose vinyl tiles for garage floors

November 12, 2013 | Comments Off on Guest column: 5 reasons to choose vinyl tiles for garage floors

Nov. 4/11 2013; Volume 27/number 14 By Nial Toner When it comes to installing flooring in a garage, most people think the process ends once the concrete is poured onto the foundations. The majority of homeowners tend to stick with concrete as the top choice for their garage floors as it means no additional expense. As a flooring option, concrete is extremely strong and hard wearing. It can, however, chip away over time and attracts...

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