Guest column: Bridging the gap

June 9, 2017 | Comments Off on Guest column: Bridging the gap

June 5/12, 2017: Volume 31, Issue 26 By Laurie Baatz   One of the most common issues plaguing the installation of flooring today is moisture in concrete. Yet, the chronic headache has not helped to change the behavior of the teams involved. Sound familiar? The architect or interior designer writes the project’s flooring specifications. The construction documents state that moisture testing be conducted following ASTM F2170. Specifications also state the contractor follow the manufacturer’s installation...

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Guest column: Lack of action is the No. 1 impediment to success

May 1, 2017 | Comments Off on Guest column: Lack of action is the No. 1 impediment to success

April 24/May 1, 2017: Volume 31, Issue 23 By Vinnie Virga   If you were able to ask Tony Robbins, Zig Ziglar, Jim Rohn or any other world-class personal performance speaker to identify the greatest inhibitor to success, they would probably say “fear of acting.” I would agree. When it comes to establishing and growing a successful business, every decision counts – even if you procrastinate and don’t take action, that is in its own...

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Guest Column: When renting space is preferred over buying

March 31, 2017 | Comments Off on Guest Column: When renting space is preferred over buying

March 27/April 3, 2017: Volume 31, Issue 21 By Vinnie Virga   (Second of two parts) In my previous column, “Upgrading your store’s location,” I discussed the advantages—and timing—of upgrading a retail location (FCNews, February 27/March 6). In the second installment, I will review the benefits of renting a space when buying is disadvantageous or not an option. If you are going to rent, and it isn’t in a strip mall or with other tenants,...

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Guest Column: Upgrading your store’s location

March 6, 2017 | Comments Off on Guest Column: Upgrading your store’s location

February 27/March 6, 2017: Volume 31, Issue 19 By Vinnie Virga   (First of two parts) I have visited hundreds of flooring retailers, and the impression I keep leaving with is location is the difference between a thriving store and one that is flailing. Where you are situated is just as much a factor as inventory, payroll and other line items on your financial statement. With the economic outlook brighter than it has been for...

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Guest Column: Best practices in digital image management

March 6, 2017 | Comments Off on Guest Column: Best practices in digital image management

February 27/March 6, 2017: Volume 31, Issue 19 By Phil Kenyon   The use of the Internet and mobile devices as a means of researching products is increasing on a steep exponential curve. This is particularly true in the flooring industry—where there is a strong correlation to fashion and design and, hence, a heavy emphasis on visuals. Now, more than ever, retailer/manufacturer websites represent a major portal for your customers to receive timely information about...

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Guest Column: Perform annual business checkups

February 3, 2017 | Comments Off on Guest Column: Perform annual business checkups

January 30/February 6, 2017: Volume 31, Number 17 By Vinnie Virga Once a year there is a process you can use to help ensure you are managing your expenses well, taking a fresh look at how you operate and maintaining a staff and showroom floor that reflects your changing business trends. Step one: Take two days off in a row and don’t do anything related to your business. On the third day come back and,...

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Guest Column: Note to small retailers—Think hard but fast

January 9, 2017 | Comments Off on Guest Column: Note to small retailers—Think hard but fast

January 2/9, 2017: Volume 31, Number 15 By Vinnie Virga History, as we know has a habit of repeating itself, and that’s what’s happening again in the floor covering industry. Some or the larger vendors are aggressively raising their margins at the expense of small to medium sized retailers while providing strong competitive advantages to large dealers and national companies. This could have a negative impact on independent flooring retailers and one that should trigger a major rethinking of...

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Guest Column: Don’t fear the big boxes

December 16, 2016 | Comments Off on Guest Column: Don’t fear the big boxes

December 5/12, 2016; Volume 31, Number 13 By Vinnie Virga Many flooring retailers tell me they cannot compete with the likes of home centers and liquidators.  In my experience, these retailers are either listening to the whining of their salespeople (read: excuses for not closing sales) and/or they are not regularly shopping their competitors and don’t understand how they operate. Following are a few helpful ideas and strategies to increase traffic and better compete with...

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Guest column: How to stand out in your family-run business

November 28, 2016 | Comments Off on Guest column: How to stand out in your family-run business

Expert advises maintaining your identity while contributing to the greater good November 21/28, 2016: Volume 31, Number 12 By Jacqueline Tabbah There is a fine line between respecting your family’s business that they’ve built from the ground up and being an innovator. This line can oftentimes feel like a tightrope, but once you make it to the other side, you will achieve a rewarding and meaningful career. Your first experience working in your family business,...

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Guest column: Adapting to survive in today’s changing world

November 14, 2016 | Comments Off on Guest column: Adapting to survive in today’s changing world

November 7/14, 2016: Volume 31, Number 11 By Vinnie Virga Once upon a time it was easy to be successful at marketing to consumers. You ran a great ad in the Sunday paper, came up with a really creative radio or TV spot, opened your doors and voila, it rained business. The key to succeeding in today’s media-saturated world is a little different. In the past, if you did a good job, the customer told...

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