Guest column: Attend markets, make some ‘dough’

November 19, 2018 | Comments Off on Guest column: Attend markets, make some ‘dough’

November 12/19, 2018: Volume 34, Issue 11  By Lori Kisner   The economy is booming, new home starts are strong and consumers are investing in home renovations—all great news for the industry. Why is it, then, that retailers are still feeling the pinch? More importantly, how can they grow their businesses and bottom line? Flooring stores aren’t impervious to the issues that occur in other specialty retail industries. Let’s face it—specialty retail is a competitive...

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Guest column: A comprehensive guide to managing your leads

October 22, 2018 | Comments Off on Guest column: A comprehensive guide to managing your leads

October 15/22, 2018: Volume 34, Issue 9 By Jason Goldberg   What is more important to your business—lead generation or lead management? The answer: They are both equally important and, when used correctly, they build upon each other. A lead is typically coming to you one of three ways (what I call the lead source): digitally—most commonly through your website forms; walking right into your store; and calling your store. What caused this lead to...

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Guest column: Why going ‘mobile’ in your flooring business makes sense

March 14, 2018 | Comments Off on Guest column: Why going ‘mobile’ in your flooring business makes sense

March 5/12, 2018: Volume 33, Issue 19 By Kurt Wilson   With the explosion of mobile devices in the last few years, many new software programs and apps have come on the market that are designed to be used by flooring professionals. That begs the question: Why should you get onboard the mobile train? Answer: Mobility enables your sales, estimating and installation team members to be more productive. For example, sales professionals can use their...

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Guest column: Managing a workforce across generations

February 8, 2018 | Comments Off on Guest column: Managing a workforce across generations

January 22/29, 2018: Volume 33, Issue 6 By Matt Beaudreau   Many businesses today—including the flooring industry—have as many as five generations working together. That’s a phenomenon unprecedented in the history of the U.S. workforce. This presents both an opportunity and a challenge as businesses look for ways to improve communication and work processes across generational lines. The first thing an owner needs to do is acknowledge there are fundamental differences in the way people...

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Guest column: Is millennial marketing overrated today?

January 24, 2018 | Comments Off on Guest column: Is millennial marketing overrated today?

January 8/15, 2018: Volume 33, Issue 15 By Matt Beaudreau   The big question on the minds of many businesses today, whether you’re selling laminate flooring or Lamborghinis, is how do we reach this group that everyone is talking about—the millennials? For the purposes of this conversation, we define millennials as follows: those born between 1977 and 1995. The long and short answer is retailers first need to look beyond the “category” of potential buyers—although...

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Guest column: Retailers, are you ready to service the shopper of the future?

November 13, 2017 | Comments Off on Guest column: Retailers, are you ready to service the shopper of the future?

November 6/13, 2017: Volume 32, Issue 11 By Wes Dillingham   I recently learned about a company called Enjoy, a 100% online reseller of consumer electronic products such as Apple TV, GoPro, etc. I know what you are thinking: another Amazon, right? The difference is Enjoy—which currently operates in New York and San Francisco—takes online retailing to the next level. When you buy a product from the company, they have someone deliver it in person,...

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Guest column: The golden rule of software implementation

September 5, 2017 | Comments Off on Guest column: The golden rule of software implementation

August 28/September 4: Volume 32, Issue 6 By Wes Dillingham   (First of two parts) One of the biggest mistakes companies make when buying and implementing software is not approaching it as change first. It’s important to keep in mind that any software you plan to implement at your company is likely to present a major change to the day-to-day routine of your employees. In other words, if you are implementing any type of software...

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Guest column: Flooring plays critical role in today’s training facilities

June 9, 2017 | Comments Off on Guest column: Flooring plays critical role in today’s training facilities

June 5/12, 2017: Volume 31, Issue 26 By Garnet Sofillas   Today’s health clubs look drastically different from the traditional gym of 30 years ago. In the 1980s through the early 2000s, mainstream clubs had it all: selectorized machines, cardio equipment, aerobics, group X, massage and tanning. Nowadays, functional training is the focus and many traditional gyms are eliminating equipment to create dedicated, functional training spaces. “The focus is now on strength and conditioning—jumping, sprinting,...

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Guest column: Bridging the gap

June 9, 2017 | Comments Off on Guest column: Bridging the gap

June 5/12, 2017: Volume 31, Issue 26 By Laurie Baatz   One of the most common issues plaguing the installation of flooring today is moisture in concrete. Yet, the chronic headache has not helped to change the behavior of the teams involved. Sound familiar? The architect or interior designer writes the project’s flooring specifications. The construction documents state that moisture testing be conducted following ASTM F2170. Specifications also state the contractor follow the manufacturer’s installation...

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Guest column: Lack of action is the No. 1 impediment to success

May 1, 2017 | Comments Off on Guest column: Lack of action is the No. 1 impediment to success

April 24/May 1, 2017: Volume 31, Issue 23 By Vinnie Virga   If you were able to ask Tony Robbins, Zig Ziglar, Jim Rohn or any other world-class personal performance speaker to identify the greatest inhibitor to success, they would probably say “fear of acting.” I would agree. When it comes to establishing and growing a successful business, every decision counts – even if you procrastinate and don’t take action, that is in its own...

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