Al's Column: Professionals seek creative learning

September 21, 2015 | Comments Off on Al's Column: Professionals seek creative learning

September 14/21; Volume 30/Number 7 By Pamela Miller and Michele Nebel Peake Consider this: a conference that gives you the power to discuss whatever you would like. Discuss what you need and the challenges you face. Share the successes you’ve had and the reality of failures. Now, put yourself in a group with industry peers discussing what they want, sharing their challenges and successes. Together this group of knowledgeable professionals finds real solutions while truly...

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Al's Column: Marketing to the modern woman

September 3, 2015 | Comments Off on Al's Column: Marketing to the modern woman

August 31/September 7; Volume 30/Number 6 By Kelly McDonald It has been called the “she-conomy”—the more than $5 trillion that U.S. women spend on consumer goods and services each year. To give some context for just how much of an economic engine women are, $5 trillion is a larger economy than Japan. And of that $5 trillion, women with children are responsible for $3 trillion. Women represent a major opportunity for you to grow your...

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Al's Column: Understanding your target consumer

August 26, 2015 | Comments Off on Al's Column: Understanding your target consumer

Aug. 17/24; Volume 30/Number 5 By Phil Pond When it comes to any work environment in general, men and women tend to see themselves in some sort of competition. Unfortunately, in most parts of the world, men of all ages will allow their actions toward women in business to be influenced on some level by the ideas placed into their heads by the evolutionary process. And not to be completely exonerated, but women are usually on...

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Al's Column: U.S. DOL takes tough stance on worker classification

August 13, 2015 | Comments Off on Al's Column: U.S. DOL takes tough stance on worker classification

Aug. 3/10; Volume 30/Number 4 By Kathy Sibbald In recent years the United States Department of Labor (DOL), the Internal Revenue Service (IRS) and more than 35 states have cracked down on businesses that misclassify their workers by treating them as if they are independent contractors when they are actually employees. Numerous state and federal agencies have taken a hard-line approach to worker classification, ramping up enforcement efforts and reclassifying thousands of workers across the country....

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Al's Column: Water vapor is invisible, but the problems are not

July 10, 2015 | Comments Off on Al's Column: Water vapor is invisible, but the problems are not

July 6/13; Volume 30/Number 2 By Peter Craig Your customer just picked out her new floor covering and can’t wait to have it installed to see how it will complete—or improve—the look of her home or office. But the subfloor over which the new floor will be installed is concrete and the product installation instructions indicate that there are limits to the amount of moisture that can be present. Why is it important to know the...

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Al's Column: Preventing flooring failures

July 2, 2015 | Comments Off on Al's Column: Preventing flooring failures

June 29; Volume 30/Number 1 By Lew Migliore Flooring failures are all too common in the industry, but adhering to the following set of guidelines can easily prevent them. The first step is to qualify the end user. By asking a series of questions you can keep yourself out of trouble and satisfy your customers. The questions include, “What area in the home are you shopping for? How long do you expect or want the...

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Al's Column: A woman’s way is the only way

June 12, 2015 | Comments Off on Al's Column: A woman’s way is the only way

June 8/15, 2015; Volume 30/Number 1 By Phil Pond Today, household decisions concerning everything from décor to the floor increasingly fall upon women. In fact, females make the vast majority of purchasing decisions regarding interiors. Yet most shopping experiences provided by the flooring retail sector are focused on a male customer’s attitudes, needs and mindsets. Why? And how can you make the most of a woman’s touch in the retail sector? There is a huge...

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Al's Column: Questions about wood flooring you’re afraid to ask

May 29, 2015 | Comments Off on Al's Column: Questions about wood flooring you’re afraid to ask

April 13/20, 2015; Volume 29/Number 1 By Roy Reichow Many flooring professionals have gained knowledge in their field yet still have questions they may be embarrassed to ask due to an expected level of expertise. Following are some explanations for popular questions regarding wood flooring that appear basic but have numerous intricate parts. What is the best time of year to install a wood floor? This has always been a common question. There is no...

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Al's Column: Getting to know your customers

May 29, 2015 | Comments Off on Al's Column: Getting to know your customers

May 11/18, 2015; Volume 29/Number 3 By Paul Friederichsen and Brian Gracon During our educational session at The International Surface Event (TISE) 2015, we spoke with floor covering business owners about typical flooring challenges and, since experience is the best teacher, we asked how they solved their issues. The World Floor Covering Association (WFCA) helped us define the most significant challenges retailers face today. Just as in our previous column (FCNews, April 27/May 4), we...

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Al's Column: Effective marketing execution

May 29, 2015 | Comments Off on Al's Column: Effective marketing execution

May 25/June 1, 2015; Volume 29/Number 4  By Paul Friederichsen and Brian Gracon During our educational session at The International Surface Event (TISE) 2015, we presented typical challenges floor covering business owners face on a daily basis and asked for their input on how to best solve these issues. The World Floor Covering Association (WFCA) helped us define the most significant challenges retailers face today. In our previous columns, we reported how retailers used digital...

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