Al's Column: 2016 flooring trends forecast

December 18, 2015 | Comments Off on Al's Column: 2016 flooring trends forecast

November 30/December 14; Volume 30/Number 12 By Victoria Redshaw Ahead of TISE West, we at Scarlet Opus share five key flooring trend forecasts for 2016. In design terms it will be a year of complementary contrasts: unconventional relationships between natural and manmade materials; offbeat layouts that marry old with new; deep textures that play against pleasing smoothness; industrial and geological rawness alongside luxurious refinement. Hybrids/fusion floor products Concrete has had a makeover from a bland,...

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Al's Column: Is your store a designer magnet?

November 12, 2015 | Comments Off on Al's Column: Is your store a designer magnet?

November 9/16; Volume 30/Number 11 By Annette Callari Attracting designers and becoming one of their valued resources is an important way to expand your flooring business and reach qualified customers. Designers can bring high-budget business straight to your showroom, including high-end residential and mid-sized commercial projects that can boost your Main Street commercial business. Redesigning or simply using creative merchandising techniques can turn your showroom into a designer magnet. Designers are looking for someone who...

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Al's Column: Three-minute diagnostics

October 30, 2015 | Comments Off on Al's Column: Three-minute diagnostics

October 26/November 2; Volume 30/Number 10 By Jacqueline Tabbah A customer once called our stone restoration company, International Stoneworks, complaining about a dark stain on her white marble floor. When a customer complains about dark stains I usually assume it is due to oil or grease but this time, instead of jumping in, I asked her to elaborate. She said the dark stain was right next to her bedroom door but it was not always...

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Al's Column: Preparing concrete for flooring

October 16, 2015 | Comments Off on Al's Column: Preparing concrete for flooring

October 12/19; Volume 30/Number 8 By Scott Tarr It is critical to properly prepare concrete slabs prior to flooring installation. After all, it is the surface of the slab that the material bonds to, so the better that surface, the better the bond. The industry standard for surface preparation for flooring is ASTM F710 Standard Practice for Preparing Concrete Floors to Receive Resilient Flooring. While the document is specifically written for the installation of resilient...

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Al's Column: Professionals seek creative learning

September 21, 2015 | Comments Off on Al's Column: Professionals seek creative learning

September 14/21; Volume 30/Number 7 By Pamela Miller and Michele Nebel Peake Consider this: a conference that gives you the power to discuss whatever you would like. Discuss what you need and the challenges you face. Share the successes you’ve had and the reality of failures. Now, put yourself in a group with industry peers discussing what they want, sharing their challenges and successes. Together this group of knowledgeable professionals finds real solutions while truly...

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Al's Column: Marketing to the modern woman

September 3, 2015 | Comments Off on Al's Column: Marketing to the modern woman

August 31/September 7; Volume 30/Number 6 By Kelly McDonald It has been called the “she-conomy”—the more than $5 trillion that U.S. women spend on consumer goods and services each year. To give some context for just how much of an economic engine women are, $5 trillion is a larger economy than Japan. And of that $5 trillion, women with children are responsible for $3 trillion. Women represent a major opportunity for you to grow your...

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Al's Column: Understanding your target consumer

August 26, 2015 | Comments Off on Al's Column: Understanding your target consumer

Aug. 17/24; Volume 30/Number 5 By Phil Pond When it comes to any work environment in general, men and women tend to see themselves in some sort of competition. Unfortunately, in most parts of the world, men of all ages will allow their actions toward women in business to be influenced on some level by the ideas placed into their heads by the evolutionary process. And not to be completely exonerated, but women are usually on...

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Al's Column: U.S. DOL takes tough stance on worker classification

August 13, 2015 | Comments Off on Al's Column: U.S. DOL takes tough stance on worker classification

Aug. 3/10; Volume 30/Number 4 By Kathy Sibbald In recent years the United States Department of Labor (DOL), the Internal Revenue Service (IRS) and more than 35 states have cracked down on businesses that misclassify their workers by treating them as if they are independent contractors when they are actually employees. Numerous state and federal agencies have taken a hard-line approach to worker classification, ramping up enforcement efforts and reclassifying thousands of workers across the country....

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Al's Column: Water vapor is invisible, but the problems are not

July 10, 2015 | Comments Off on Al's Column: Water vapor is invisible, but the problems are not

July 6/13; Volume 30/Number 2 By Peter Craig Your customer just picked out her new floor covering and can’t wait to have it installed to see how it will complete—or improve—the look of her home or office. But the subfloor over which the new floor will be installed is concrete and the product installation instructions indicate that there are limits to the amount of moisture that can be present. Why is it important to know the...

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Al's Column: Preventing flooring failures

July 2, 2015 | Comments Off on Al's Column: Preventing flooring failures

June 29; Volume 30/Number 1 By Lew Migliore Flooring failures are all too common in the industry, but adhering to the following set of guidelines can easily prevent them. The first step is to qualify the end user. By asking a series of questions you can keep yourself out of trouble and satisfy your customers. The questions include, “What area in the home are you shopping for? How long do you expect or want the...

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