Al's Column

October 15, 2013 | Comments Off on Al's Column

Oct. 7/14, 2013; Volume 27/number 12 By FCNews Staff AMERICAN-MADE: The ‘Made in America’ revival is growing, with a majority of manufacturing executives now ready to consider bringing some production back from China, CNN has reported. Citing a survey by the Boston Consulting Group, CNN said the results showed a large increase in the number of executives that are considering bringing manufacturing back to the U.S. Eco-nomic changes in both countries are making manufacturing in...

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Al's Column

August 29, 2013 | Comments Off on Al's Column

August 19/26 2013; Volume 27/number 9 By FCNews Staff CUSTOMER LOYALTY: Good—and bad—customer service interactions affect brand loyalty, according to survey results from Dimensional Research/ZenDesk (information provided by “QuickBites” by Sam Geist). Sixty-two percent of B2B and 42% of B2C customers purchased more after a good experience, and 66% and 52%, respectively, stopped making purchases after a bad experience (Note: Respondents reported being more likely to share bad than good experiences.) Overall, 95% of respondents...

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