Al's Column: Getting to know your customers

May 29, 2015 | Comments Off on Al's Column: Getting to know your customers

May 11/18, 2015; Volume 29/Number 3 By Paul Friederichsen and Brian Gracon During our educational session at The International Surface Event (TISE) 2015, we spoke with floor covering business owners about typical flooring challenges and, since experience is the best teacher, we asked how they solved their issues. The World Floor Covering Association (WFCA) helped us define the most significant challenges retailers face today. Just as in our previous column (FCNews, April 27/May 4), we...

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Al's Column: Effective marketing execution

May 29, 2015 | Comments Off on Al's Column: Effective marketing execution

May 25/June 1, 2015; Volume 29/Number 4  By Paul Friederichsen and Brian Gracon During our educational session at The International Surface Event (TISE) 2015, we presented typical challenges floor covering business owners face on a daily basis and asked for their input on how to best solve these issues. The World Floor Covering Association (WFCA) helped us define the most significant challenges retailers face today. In our previous columns, we reported how retailers used digital...

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Al's Column: Digital marketing solutions

May 5, 2015 | Comments Off on Al's Column: Digital marketing solutions

April 27/May 4, 2015; Volume 29/Number 2 By Paul Friederichsen and Brian Gracon During an educational session at The International Surface Event (TISE) East 2015, we posed typical flooring challenges to floor covering business owners and, since experience is the best teacher, we asked how they solved their issues. The World Floor Covering Association (WFCA) helped us define the most significant challenges retailers face today. The first has to do with marketing effectiveness. Your marketing...

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Al's Column: The real capital currency

April 7, 2015 | Comments Off on Al's Column: The real capital currency

March 30/April 6, 2015; Volume 28/Number 20 By Wally Adamchik The word “capital” has many meanings, and a number of them relate to the world of finance. Capital and currency, although not the same, have been used interchangeably over time. The problem is we are totally focused on the wrong capital if we are to grow our businesses and bottom lines. The word “salary” stems from the Latin “salarium,” meaning “salt money.” The Romans paid...

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Al's Column: Trend forecasts and tips for 2016

March 24, 2015 | Comments Off on Al's Column: Trend forecasts and tips for 2016

March 16/23, 2015; Volume 28/Number 19 By Victoria Redshaw Floor covering retailers across the U.S. are focusing more on fashion. Recognizing that flooring is the stage on which their customers’ décor dreams are realized, retailers are beginning to appreciate how their offerings need to connect with paint colors, wall coverings, upholstery fabrics and any other products that have a relationship with flooring in a room scheme. The smart retailers subscribe to interior design blogs, stay...

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Al's Column: Twentieth verse, same as the first

March 9, 2015 | Comments Off on Al's Column: Twentieth verse, same as the first

March 2/9, 2015; Volume 28/Number 18 By Tom Jennings In the mid 1990s my firm was among several dealers asked to monitor all installation-related interactions with customers. We not only tracked installations, but all correspondence we had with our customers that may have led to them being disappointed with the service they received. This group represented dealers with employee and contract installers, and the surveys were gathered over a period of several months. There was...

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Al's column: Building your brand locally

March 6, 2015 | Comments Off on Al's column: Building your brand locally

February 16/23, 2015; Volume 28/Number 17 By Martin Gould Local businesses are the backbone of every community, but they’re not entitled to exist just because they’re local. They must earn that right from the only person that counts: the customer. Local business owners who do their own marketing usually spend most of their time talking to media sales reps who pitch campaigns, promotions and special offers based on how many ads they will receive and...

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Al's column: It’s not too early to make plans for TISE 2016

February 9, 2015 | Comments Off on Al's column: It’s not too early to make plans for TISE 2016

February 2/9, 2015; Volume 28/Number 16 By Lisbeth Calandrino In 2016, the The International Surface Event (TISE) will again be part of Design & Construction Week, which also encompasses the International Builders’ Show (IBS), Kitchen & Bath Industry Show (KBIS), International Window Coverings Expo and Las Vegas Market. That means there will be plenty to see with lots of new business opportunities. Design & Construction Week is a plus for us in the flooring business....

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Al’s Column

November 18, 2014 | Comments Off on Al’s Column

November 10/17, 2014; Volume 28/Number 11 By FCNews staff TISE EAST: Hanley Wood Exhibitions reported that The International Surface Event East (TISE East) posted excellent results in its first year, with 185 exhibiting companies covering over 50,000 square feet of booths and displays. The event, held Oct. 19-22 at the Miami Beach Convention Center, drew attendees and exhibitors from over 50 countries, a strong indicator of the industry’s need for an East Coast buying event....

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Al's Column

November 3, 2014 | Comments Off on Al's Column

October 27/November 3, 2014; Volume 28/Number 10 By FCNews staff HOMES SALES UP: Sales of newly built, single-family homes inched up 0.2% in September to a seasonally adjusted annual rate of 467,000 units, the highest level in six years, according to newly released data by the U.S. Department of Housing and Urban Development and the U.S. Census Bureau. Sales numbers for August were revised down from 504,000 to 466,000. “Three consecutive months of sales upticks...

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