Al’s column: Don’t let moisture trip you up

August 10, 2018 | Comments Off on Al’s column: Don’t let moisture trip you up

August 6/13, 2018: Volume 34, Issue 4 By Elliot Gordon Across many job sites today, contractors are under pressure to complete projects on ever-shorter schedules with ever-tighter budgets. Unfortunately, the imperative to get the job done quickly and efficiently often overshadows the need to fully test concrete slabs to determine whether moisture remediation is required. If moisture testing is not conducted and moisture content rears its ugly head in the middle of a project, it...

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Al’s column: There’s no substitute for face to face

July 13, 2018 | Comments Off on Al’s column: There’s no substitute for face to face

July 9/16, 2018: Volume 34, Issue 2 By Scott Perron   As I thought about the content of this article, a vivid memory from 1989 flashed into my brain. I was 24 years old and our family had just opened a new store in Connecticut. I was determined to talk my father into purchasing a thermal fax machine for use in our business so we could stay on the “cutting edge.” My dad was a...

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Al's column: Overcoming objections to new software

June 18, 2018 | Comments Off on Al's column: Overcoming objections to new software

June 11/18, 2018: Volume 33, Issue 26 By Jason Goldberg   One of the most challenging parts of investing in new lead management software is getting your sales team to adopt it. It is never easy to convince people who are set in their ways to completely change the way they operate on a daily basis. To most salespeople, integrating new software into their sales process is only going to slow them down and give...

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Al's column: Lessons learned from baseball

June 1, 2018 | Comments Off on Al's column: Lessons learned from baseball

May 28/June 4, 2018: Volume 33, Issue 25 By Torrey Jaeckle   I love watching baseball. Unfortunately, I rarely watch it the “right” way. What do I mean by that? Well, let me start by describing how I usually watch a game. First, I record the game. Then I sit down, after the kids are in bed—usually around nine or 10 o’clock—and begin watching. To save time, I fast forward between pitches. Once you get...

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Al's column: Are you in the right class for tax purposes?

May 18, 2018 | Comments Off on Al's column: Are you in the right class for tax purposes?

May 14/21, 2018: Volume 33, Issue 24 By Roman Basi In one of my previous articles, I focused primarily on the Tax Cuts and Jobs Act’s (TCJA) impact on pass-through entities: sole proprietorships, limited liability companies (LLCs) taxed as partnerships or S corporations. In this installment, I provide an analysis of the other corporate form, C corporations.  While an S corporation election can be beneficial for many businesses, don’t discount a C corporation’s 21% flat...

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Al's column: Urgency helps boost close rates

May 4, 2018 | Comments Off on Al's column: Urgency helps boost close rates

April 30/May 7, 2018: Volume 33, Issue 23 By Lisbeth Calandrino The other day I was helping a friend clean out her closet. She would pull out an article of clothing and declare it was on its way to the Goodwill. A couple of times I commented on the clothing’s great quality. It seemed that when I did this, the piece went back into the closet. I noticed if I liked it before she took...

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Al's column: Tax breaks—What you need to know

May 3, 2018 | Comments Off on Al's column: Tax breaks—What you need to know

April 16/23, 2018: Volume 33, Issue 22 By Bart Basi   If you’ve managed to secure an extension to file your 2017 taxes, there are some things you need to know. If you thought the Tax Cuts and Jobs Act (TCJA) signed into law Dec. 22, 2017, was the final determination on tax matters for the future, you were wrong. Earlier this year, Congress approved the Bipartisan Budget Act, which contains a number of tax...

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Al's column: Turning browsers into buyers

April 10, 2018 | Comments Off on Al's column: Turning browsers into buyers

April 2/9, 2018: Volume 33, Issue 21 By Lisbeth Calandrino   In this modern age of digital marketing, it’s critical retailers move beyond the traditional means of targeting consumers. Don’t get me wrong; I’m not suggesting dealers completely abandon tried-and-true methods of marketing to new and existing customers. Rather, they should seize all available opportunities—along with the host of online marketing tools available—to turn browsers into buyers. According to Salesforce Marketing Cloud, a provider of...

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Al’s column: Turning browsers into buyers

April 10, 2018 | Comments Off on Al’s column: Turning browsers into buyers

April 2/9, 2018: Volume 33, Issue 21 By Lisbeth Calandrino In this modern age of digital marketing, it’s critical retailers move beyond the traditional means of targeting consumers. Don’t get me wrong; I’m not suggesting dealers completely abandon tried-and-true methods of marketing to new and existing customers. Rather, they should seize all available opportunities—along with the host of online marketing tools available—to turn browsers into buyers. According to Salesforce Marketing Cloud, a provider of digital...

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Al's column: The upside to polished concrete

March 26, 2018 | Comments Off on Al's column: The upside to polished concrete

March 19/26, 2018: Volume 33, Issue 20 By John McGrath From a design perspective, the look of polished concrete floors and open ceilings is a highly desirable, contemporary aesthetic for commercial spaces. As a major trend sweeping across retail, industrial and other markets, architects and designers are finding polished concrete has significant environmental, safety, sustainability and maintenance benefits as well. From helping to earn U.S. Green Building Council (USGBC) LEED credits to providing performance benefits,...

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