Lisbiz strategies: How to avoid common social media missteps

August 8, 2019 | Comments Off on Lisbiz strategies: How to avoid common social media missteps

August 5/12, 2019: Volume 35, Issue 4 By Lisbeth Calandrino   Social media is like any other advertising medium—it requires thought and may seem overwhelming at first. It really isn’t difficult but starts with a basic understanding of your business and what you’re trying to achieve. If getting more customers and making more money is what you’re after, social media is the medium. It’s today’s marketing tool and can help you achieve what you’re after....

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Lessons learned: How to leverage your proprietary offerings

August 8, 2019 | Comments Off on Lessons learned: How to leverage your proprietary offerings

August 5/12, 2019: Volume 35, Issue 4 By Tom Jennings   One of the largest hurdles many independent flooring retailers face is how to stand apart from the crowd. Promotional budgets are often insufficient to make a significant impact in our local media. The products we sell are perceived to be largely the same. No matter the size of the showroom, consumers are likely to see the same handful of brand names represented in each...

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Retailer2retailer: What keeps you awake on Sunday nights?

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August 5/12, 2019: Volume 35, Issue 4 By Scott Perron   With the exception of a four-year stint in corporate America, I have owned my own flooring businesses since 1993. During that time there have been hundreds of occasions where I have spent my Sunday nights contemplating what’s ahead and how to make positive changes in our business over the coming week. One of the benefits of being a small business is—unlike a corporate ship...

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Al’s column: Ins and outs of concrete subfloor prep

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August 5/12, 2019: Volume 35, Issue 4 By Lauren Picard   (Editor’s note: This is the first of two parts.) We have all been there. You show up to a job, ready to perform a quick walk-through with the general contractor or property owner when you realize you’re standing on a dirty, neglected concrete floor that desperately needs your help. Now what? How you handle the concrete at this stage will directly affect the finished...

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Marketing mastery: 15 sure-fire strategies to win customers

August 8, 2019 | Comments Off on Marketing mastery: 15 sure-fire strategies to win customers

August 5/12, 2019: Volume 35, Issue 4 By Jim Augustus Armstrong   There was once a chiropractor who built up a million-dollar-per-year practice. He sold his business and quickly built another million-dollar practice. Then he did it a third time. Obviously, this man had a system for building successful chiropractic operations. So, he began to host seminars teaching other chiropractors how to grow their businesses. After almost every seminar someone would approach him and ask,...

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Eye on installation: Putting concrete polishing education front and center

July 12, 2019 | Comments Off on Eye on installation: Putting concrete polishing education front and center

July 8/15, 2019: Volume 35, Issue 2 By John McGrath Along with the growth in popularity of concrete polishing, there is an increasing need for proper training and education on the subject. INSTALL is leading the charge in developing and implementing a comprehensive concrete polishing curriculum by working hand-in-hand with manufacturers, contractors and industry influencers to craft a new curriculum based on real-world challenges. INSTALL’s ever-evolving curriculum is designed to adapt to trends in the...

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Installments: He who fails to prepare prepares to fail

July 12, 2019 | Comments Off on Installments: He who fails to prepare prepares to fail

July 8/15, 2019: Volume 35, Issue 2 By Amy Johnston   Recently at an industry dinner I was embarrassingly reminded that I need to stay current with manufacturer installation instructions. I am not sure how the topic came about exactly, but I was mentioning that at our shop we charge considerably more money to install one manufacturer’s product over the same type of product made by others. When I was asked the reason why, I...

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Marketing mastery: Differentiate yourself by being unconventional

July 12, 2019 | Comments Off on Marketing mastery: Differentiate yourself by being unconventional

July 8/15, 2019: Volume 35, Issue 2 By Jim Augustus Armstrong   Earl Nightingale, the late author, speaker and radio host, wrote: “Watch what everyone else does. Then do the opposite. The majority is always wrong.” Most of the sales, marketing and differentiation strategies I teach flooring dealers break convention. I do this because unconventional strategies offer the biggest return on investment for dealers who have the courage to implement them. Some of these benefits...

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Lessons learned: The pitfalls of relying on email proposals

July 12, 2019 | Comments Off on Lessons learned: The pitfalls of relying on email proposals

July 8/15, 2019: Volume 35, Issue 2 By Tom Jennings   We’ve all had our share of the “I’ll-be-back” type of customer. One thing we know for sure is that time was wasted during the presentation phase in the showroom. Question is, did the salesperson waste the customer’s time by being uninformed or unprepared? Or, did the customer waste the salesperson’s time by being something less than forthcoming with her wishes and budget constraints? Regardless...

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Al’s column: Covering all the bases with sign-off sheets

July 12, 2019 | Comments Off on Al’s column: Covering all the bases with sign-off sheets

July 8/15, 2019: Volume 35, Issue 2 By Lou Morano   (Editor’s note: This is the third installment in a multi-part series.) Many retailers have had to deal with customer complaints over the course of doing business. Perhaps you had a client who though her carpet was defective because there are pulls in it. Or she’s looking for monetary compensation because of the mess your installers made when you ripped out her old ceramic tile...

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