Lizbiz strategied: Differentiation is the key to your survival

April 22, 2019 | Comments Off on Lizbiz strategied: Differentiation is the key to your survival

April 15/22, 2019: Volume 34, Issue 23 By Lisbeth Calandrino   A flooring retailer recently told me she couldn’t understand why customers weren’t coming to her store. “Don’t they know I have the best prices, and that I’ve been here 20 years?” she asked. “We only get the cheap customers.” The movie, “Field of Dreams” memorialized the saying, “Build it and they will come.” That was nothing more than a line in a movie, but...

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Guest column: Don’t let moisture ruin your wood installation

April 22, 2019 | Comments Off on Guest column: Don’t let moisture ruin your wood installation

April 15/22, 2019: Volume 34, Issue 23 By Jason Spangler   Hardwood is one of the oldest and most widely used premium flooring types, and its popularity is increasing. In the United States today, sales of hardwood flooring products are approaching $4 billion yearly. On the downside, however, more than $500 million is spent each year on repairing flooring failures. Since hardwood accounts for about 10% of all flooring installations, that amounts to roughly $50...

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Lessons learned: Sometimes you have to fire your customer

April 22, 2019 | Comments Off on Lessons learned: Sometimes you have to fire your customer

April 15/22, 2019: Volume 34, Issue 23 By Tom Jennings   We’ve all countlessly heard the saying, “The customer is always right.” I believe this to be the case—the majority of the time. When a customer is unhappy with the goods she has purchased, or the service she has received, shouldn’t you make every effort to ensure her concerns are remedied to her complete satisfaction? My answer would usually be yes. But isn’t the customer...

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Al’s column: Creating a culture of winners

April 22, 2019 | Comments Off on Al’s column: Creating a culture of winners

April 15/22, 2019: Volume 34, Issue 23 By Irene Ross   Motivated employees are not just good to have; they are good for business. A showroom work environment is even more important, because those employees create the consumer’s first impression of your company. This is particularly critical for people who operate flooring stores. After all, flooring can be a big investment, and motivated salespeople can make all the difference. “That means you’ll want your showroom...

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Marketing mastery: How to prioritize your marketing

April 8, 2019 | Comments Off on Marketing mastery: How to prioritize your marketing

April 1/8, 2019: Volume 34, Issue 22 By Jim Augustus Armstrong   During a coaching call, a dealer from Arizona told me he wanted to market his business. The only issue was he didn’t know where to start. “What are you currently doing?” I asked. “Besides our website, we post pretty regularly on social media, we buy leads from Home Advisor and we spend about $15,000 a year on radio,” he replied. I asked how many...

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Installments: Vinyl sheet makes commercial comeback

April 8, 2019 | Comments Off on Installments: Vinyl sheet makes commercial comeback

April 1/8, 2019: Volume 34, Issue 22 By Jerry Lee   Commercial-grade vinyl sheet goods were once one of the most popular commercial flooring options on the market. These goods have been regarded for decades as functional, durable, decorative and relatively easy for contractors to install. These flooring products have been used in a wide variety of commercial applications in which the color, pattern and size could be customized to fit specific project needs. However, over...

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Lessons learned: Building a better staff can pay big dividends

April 8, 2019 | Comments Off on Lessons learned: Building a better staff can pay big dividends

April 1/8, 2019: Volume 34, Issue 22 By Tom Jennings   Due to both growth and turnover, many retailers are finding the need to add new hires to blend into their staffs. My experience tells me that too many managers treat new staff members as a necessary evil. When a rookie first walks in the door, too often all they see is the amount of time it will take to get them “up to speed.” Management...

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Al’s column: How exactly does working capital work?

April 8, 2019 | Comments Off on Al’s column: How exactly does working capital work?

April 1/8, 2019: Volume 34, Issue 22 By Roman Basi   Working capital is an important concept for every business to understand. At its heart, working capital is defined as the amount of a company’s current assets minus the amount of its current liabilities. More simply, it’s a company’s available capital for daily operations at any given point in time. Thus, working capital provides a measurement to determine a company’s operational efficiency and short-term financial health....

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Al’s Column: Change is right in front of you

March 25, 2019 | Comments Off on Al’s Column: Change is right in front of you

March 18/25, 2019: Volume 34, Issue 21 By Lisbeth Calandrino     Have you ever looked in the rear-view mirror of your life? As I move through life, I realize I have less time in my future and more in my past. Yes, it’s scary, but I’m realizing I shouldn’t waste my time on meaningless things. Whether I clean up my desk or not today really doesn’t matter. I need to focus on the change...

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City of opportunities: Living and working in NYC

March 19, 2019 | Comments Off on City of opportunities: Living and working in NYC

This column was written and sponsored by Outpost Club.   New York City is known as one of the greatest cultural hubs in America. Every year the city sees millions of young graduates and professionals move to the city with hopes of fulfilling an exciting career journey. Studies indicate that 25% of the city’s labor force is from outside of the United States. Following are a few things you need to know when considering moving...

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