Installments: Avoiding hardwood installation pitfalls

August 10, 2018 | Comments Off on Installments: Avoiding hardwood installation pitfalls

August 6/13, 2018: Volume 34, Issue 4 By Jeff Johnson Wood and bamboo flooring are natural products and, as such, are probably the most moisture-sensitive flooring products we deal with in this industry. Moisture problems can literally destroy a perfect wood floor by causing it to cup, buckle and warp, leaving no other solution than to remove and replace it. Following are some dos and don’ts that can help save time and money on wood...

Read More

Marketing mastery: New ways to generate (and turn) solid leads

August 10, 2018 | Comments Off on Marketing mastery: New ways to generate (and turn) solid leads

August 6/13, 2018: Volume 34, Issue 4 By Jim Augustus Armstrong (Second of three parts) In my last column, I outlined the ultimate floor marketing system, which consists of three simple steps: “before,” “during” and “after.” “Before” is what you do to attract new customers before they have purchased from you. “During” is what you do to get out of the “proposal” business. And “after” is what you do following the sale to create a...

Read More

Lisbiz strategies: Micromanaging can kill your business

August 10, 2018 | Comments Off on Lisbiz strategies: Micromanaging can kill your business

August 6/13, 2018: Volume 34, Issue 4 By Lisbeth Calandrino Did your mom ever tell you if you wanted something done right, then you have to do it yourself? If so, you’re probably still doing it and everything else. Sure, sometimes it’s easy to do it yourself, but you’re setting yourself up for a lifetime of aggravation. Are you wondering why you can’t seem to grow a team or why employees quit? If you are...

Read More

Lessons learned: What Sears can teach us

August 10, 2018 | Comments Off on Lessons learned: What Sears can teach us

August 6/13, 2018: Volume 34, Issue 4 By Tom Jennings It was recently announced that Sears is closing another group of underperforming stores, including one not far from my home. As a longtime Craftsman tool junkie, I’m sorry to see this happen. But, as a retail merchandising junkie, who could be surprised? Rather than simply dismissing these announcements, there are a great many reasons flooring retailers need to be paying close attention to what’s been...

Read More

Dear David: You get what you demand

August 10, 2018 | Comments Off on Dear David: You get what you demand

August 6/13, 2018: Volume 34, Issue 4 By David Romano Dear David:  I was talking to some of my peers and the conversation was centered around getting better deals from vendors. I heard about good deals, so I reached out to some of my vendors, but the deals I got were not that good. Do you have suggestions?  Dear Passive Owner, I’m sure you know the saying, “You get what you ask for.” I look...

Read More

Al’s column: Don’t let moisture trip you up

August 10, 2018 | Comments Off on Al’s column: Don’t let moisture trip you up

August 6/13, 2018: Volume 34, Issue 4 By Elliot Gordon Across many job sites today, contractors are under pressure to complete projects on ever-shorter schedules with ever-tighter budgets. Unfortunately, the imperative to get the job done quickly and efficiently often overshadows the need to fully test concrete slabs to determine whether moisture remediation is required. If moisture testing is not conducted and moisture content rears its ugly head in the middle of a project, it...

Read More

Lessons learned: That warm, fuzzy feeling

July 13, 2018 | Comments Off on Lessons learned: That warm, fuzzy feeling

  July 9/16, 2018: Volume 34, Issue 2 By Tom Jennings   I have long felt that before you can be a good service provider, you must first be an aware service receiver. There are lessons to be learned daily regarding the correct way to treat customers. Allow me to share an example. Recently I needed to travel from Kansas City to Phoenix on short notice. In order to get flight times that would accommodate...

Read More

Marketing mastery: A marketing system can work wonders

July 13, 2018 | Comments Off on Marketing mastery: A marketing system can work wonders

July 9/16, 2018: Volume 34, Issue 2 By Jim Augustus Armstrong   (First of three parts) In a previous column I outlined the differences between dealers who are hunters and dealers who are ranchers. Most dealers are hunters, meaning they are transaction oriented. They spend their time, energy and money hunting down the next customer—bagging it, skinning it and then hunting for the next one. There are three big problems with hunting. First, it is...

Read More

Lisbiz strategies: Is your call center the weakest link?

July 13, 2018 | Comments Off on Lisbiz strategies: Is your call center the weakest link?

July 9/16, 2018: Volume 34, Issue 2 By Lisbeth Calandrino   Every business has someone answering the phone; technically, this is your call center. Your call center is a crucial personal connection your customers have with your business. There’s a company I often do business with called Harry and David. They are an American-owned, premium food and gift producer and retailer. Their employees are so well-trained, they almost act as your party planner. They even...

Read More

Dear David: How to say motivated in running your business

July 13, 2018 | Comments Off on Dear David: How to say motivated in running your business

July 9/16, 2018: Volume 34, Issue 2 By David Romano   Dear David:  Is losing interest in running my business normal? I have been in the flooring industry for nearly three decades and as the years go by, I find myself less interested in going to work and every idea I hear on how to make things better seems like too much work. I feel trapped because I cannot sell the business, but I need...

Read More