Posted on

Schönox adds new distributors across North America

Florence, Ala.—HPS Schönox has expanded its distribution network to include Floor Experts in Alberta, Canada; Allied Distribution in New Jersey; DeSoto Sales in Arizona and Nevada; and QC Construction Products in Tultitlan, Mexico. The company’s new authorized distributors offer industry expertise, value and quality that aligns directly with the Schönox brand.

“We are excited to broaden our relationships across the North American market with the help of these new partners,” said Thomas Trissl, principal. “Each of our distributors understands the quality and commitment behind the Schönox brand. We look forward to sharing our advanced solutions with their customers and supporting the drive of new business into their stores.”

Posted on

Vitromex USA introduces Living

San Antonio—Vitromex USA has launched Living, its latest glazed porcelain floor and wall tile collection. Living features a refreshed marble look that utilizes subtle veins to create spaces of continuity.

The smooth, natural surface of the Living collection is offered in three classic colors: Crema, Gris and Grafito. In addition to a 12 x 24-inch pressed format, Living includes a 3 x 12-inch surface bullnose and 2 x 2-inch mosaic all in a natural matte finish.

Living is appropriate for countertop and backsplash applications as well as all residential and most commercial applications. The entire series is manufactured in a GreenSquared certified facility, which utilizes pre-consumer recycled content.

Posted on

HomerWood welcomes Beasley Flooring Products as distributor partner

Titusville, Pa.—HomerWood has added Beasley Flooring Products as a distributor of its solid and engineered hardwood floors, effective immediately. The distributor will help support HomerWood’s customers in the Georgia, North Carolina, South Carolina, Eastern Tennessee and Southern Virginia markets.

“The relationship with Beasley Flooring Products will have a positive impact on retailers and the business,” said Steve Staikos, HomerWood general manager. “They bring a unique and dedicated hardwood flooring focus with active knowledge as a manufacturer of high quality products and most recently as a distributor through their Floors for Life division. As a leading brand of premium hardwood flooring, we are pleased to be able to offer our unique HomerWood collections and selling story through this new business partnership.”

Through Beasley Flooring Products’ distribution division, Floors for Life, the company will provide sales and distribution functions for HomerWood to retailers and builder subcontractors. Floors for Life provides an experienced salesforce in the residential and commercial segments as well as customer service and marketing teams with a concentration on solid and engineered wood flooring.

For information, call HomerWood Premium Hardwood Flooring at 814.827.3855 or visit

Posted on

WSLA Alumnae Group continues to grow

Chicago—During GreenBuild 2017, Rochelle Routman, Metroflor Corporation’s chief sustainability officer, spearheaded the formation of the Women in Sustainability Leadership Award (WSLA) Alumnae Group. The newly formed group comprises past winners of gb&d magazine’s top annual accolade, which recognizes women making a difference in the world through sustainability.

The alumnae group is meant to extend the impact of the WSLA by creating a formal network to enable the women to collaborate, specifically through mentorship. By empowering even more women to lead, WSLA Alumnae Group is leveraging its collective knowledge, power and experience to cultivate the next generation of sustainability leaders.

“The members of the Alumnae Group are passionate and accomplished women who are true visionaries,” Routman said. “They are also well organized and committed. Together, we have tremendous hope and excitement around the prospect of mentoring others in the sustainability field and helping them succeed in their chosen role. This is truly a global effort, as we now have alumnae members representing several nations.”

The inaugural WSLA Alumnae Summit will be held November 13 in Chicago, coinciding with GreenBuild as well as the fifth annual WSLA celebration, during which the 2018 class will be honored. A service project is also planned for the alumnae prior to the 2018 awards reception.

Several committees have already accomplished important steps toward achieving WSLA Alumnae Group’s mission statement: To advance sustainability by empowering women to lead. Communication platforms, including a Facebook site, have been set in place on social media and through a database of all WSLA alumnae to enable information sharing about job, career and mentoring opportunities.

Additionally, the USGBC (Los Angeles chapter) has agreed to be the WSLA Alumnae Group’s fiscal sponsor, which will provide the 501(c)3 framework needed to attract donations, foundation grants and other funding sources including corporate outreach.

“We remain committed to connecting the most powerful women at the forefront of sustainability through our WSLA network,” saidLaura Heidenreich, gb&d president. “The WSLA Alumnae Group will be a strategic asset for us to continue to recognize each other and keep pushing each other to stay the course.”

The WSLA Alumnae Group encourages worthy candidates to be nominated for this year’s WSLA Award by the July 20 deadline. The award, now in its fifth year, is judged by gb&d magazine, members of the WSLA Alumnae Group and leadership at the USGBC.

Posted on

American Olean shows designers, photographers benefits of digital printing

Dallas—American Olean (AO) recently partnered with its distributor Gulf Tile & Cabinetry to teach a group of Florida designers and photographers what ceramic tile can do from an artistic and design perspective and how digital printing is greatly enhancing the visuals possible in tile. The presentation was held at the Florida Museum of Photographic Arts in Tampa, Fla., and included a continuing education unit, further discussion about digital printing, and a social networking hour for photographers and design professionals.

“We want American Olean to be a major player in new designs, not just commodity products,” said Williams Pontel, commercial sales manager for American Olean. “We are now including products in our line to really catch the attention of designers. Some of the new products that we are proudest of are achieved through our Reveal Imaging digital printing technology. It was exciting today to educate these designers on what tile can mean to their designs and artistry.”

To learn more about American Olean and its latest product launches, visit:

Posted on

Touch of Color donates carpet tile to Habitat for Humanity

Fearon Wright, general manager, Habitat for Humanity Harrisburg, and Scott Appel, CEO, Touch of Color.

Harrisburg, Pa.—Touch of Color Flooring, headquartered here, recently reached out to the local team at Habitat for Humanity ReStore to make a donation of over 14,590 square feet of carpet tile for projects in and around the Harrisburg area. Scott Appel, Touch of Color Flooring co-founder, delivered the rolls July 6.

Touch of Color Flooring was excited to make a donation that could have such a sizeable impact in the community, explained Appel. “We are just trying to do our part to be good members of the community,” he added. “Habitat for Humanity is a great organization that we are proud to be partnered with.”

The Habitat ReStore has helped build over 60 homes in Central Pennsylvania, completed over 150 home repairs and changed the lives of over 210 households and 440 children in the area. The ReStore is always looking for volunteers and donations to help accomplish its mission, which is to provide great values on furniture, appliances, home décor and home improvement items to those that need it most.

For more information, visit: touchofcolorflooring.comor

Posted on

IWBI launches global concept advisories, taps Shaw’s Virgo

New York, N.Y.—The International WELL Building Institute (IWBI) has formed a network of global concept advisories to explore, better understand and, ultimately, more accurately quantify the impact of specific health intents captured in the 10 WELL concepts—Air, Water, Nourishment, Light, Movement, Thermal Comfort, Materials, Sound, Mind and Community.

Of the selected advisors is Shaw Industries’ Troy Virgo, director of product stewardship and sustainability, who will serve on the Materials concept advisory.

“This is a giant step forward for IWBI, broadening and deepening our understanding of how our buildings affect people across these concepts, which the evidence tells us have significant impact on how we feel, how healthy we are and how we can thrive,” said Rick Fedrizzi, IWBI chairman and CEO.

The Materials concept in WELL aims to reduce human exposure to hazardous building material ingredients through the restriction or elimination of compounds or products known to be toxic and the promotion of safer replacements.

WELL concept advisors will number more than 100 individuals, span 20 countries and represent WELL advocates from not just global market centers like New York, London, Amsterdam, Hong Kong, Shanghai, Singapore, Dubai, Addis Ababa and Sydney, but a number of smaller municipalities in between.

For more information, visit:

Posted on

Havwoods presents high performance underlayments

New York, N.Y.—Havwoods International, a UK-based hardwood flooring supplier, is now providing options to absorb, block, break and isolate sound with three different underlayment products—Provent underlay, Unda-Tech Silver Backed underlay and Unda-Tech Gold Backed underlay.

Each product is flexible and easy to install as well as mold, bacteria, fungi and water resistant, according to the company. These products are also guaranteed for the serviceable lifetime of the flooring.

Provent, a noise-reducing underlay system, levels uneven subfloors and reduces sounds by up to 20dB. This product can not only be used with most hard flooring structures, but also under screed and above underfloor heating due to its impressive heat transparency. This multifunctional underlay helps eliminate underfloor vapor with a unique micro-pumping ventilation system, which includes vapor barriers.

Unda-Tech Silver Backed is a sponge rubber foil-backed underlay with high tensile strength and compression recovery. This product is suitable for the floating installation of laminate and solid timber floors typically used in high-volume commercial or residential projects. This soundproofing product has an impact sound reduction of 23dB on transmitted impact noise and is moisture protected.

Unda-Tech Gold Backed, a soundproofing foil-backed underlay, smooths uneven subfloor with high tensile strength and compression recovery. It is cushioning and has an impact sound reduction of up to 27 dB on transmitted noise. This product is suitable for a floating installation and ideal for high-volume commercial or residential projects where noise reduction, floor stability and water protection are key priorities.

Posted on

MAPEI revamps its training institute’s logo, program

Deerfield Beach, Fla.—MAPEI North America’s training program, known as MAPEI Technical Institute (MTI), has introduced a redesigned logo in conjunction with a global rebranding of the company’s international training initiatives. MTI provides high-quality courses with demonstrations and hands-on training to architects, contractors, installers and distributors.

The rebrand features the classic MAPEI beaker topped with a graduation cap and left-sided tassel, an ode to the commencement ceremony where graduates flip their tassels after earning a diploma. Minimal and modern, the new logo comes in two variations—one with the phrase “MAPEI Technical Institute” to describe trainings and workshops, and one with the phrase “MAPEI Technical Institute TV” for use with the MTI-TV videos hosted by Dan Marvin, MAPEI’s director of technical services, and Sam Biondo, MAPEI’s national technical presenter. With this redesign, the new MTI logo visually focuses on high-quality installation education.

Along with the updated logo, MTI has seen an expansion in the number of its training sessions in the United States and Canada. New trainers have also been added for the United States, which has set up new training areas at the MAPEI plants in San Bernardino, Calif.; Dalton, Ga.; and Logan Township, N.J. The MAPEI facility in Calgary, Alberta, Canada, is also home to a new training area. For an agenda of training sessions, see the listings at

MTI currently comes in three variations. First, to offer industry insights and a better understanding into industry standards, MTI facilities host official product education events, hands-on workshops that provide specialized training on new products and techniques for specific installations. Technical experts also offer on-site trainings at distributor locations across the United States upon special request. Second, short MTI-TV videos inform about cutting-edge products, problem-solving solutions and step-by-step installations. Third is the tradeshow favorite MTI-Live, where Sam Biondo and a team of MAPEI sales representatives perform live demos of our latest products at national tradeshows such as The International Surface Event and World of Concrete.

MTI is also an active supporter of the National Tile Contractors Association and the International Concrete Repair Institute.

For information on U.S. seminars, contact Sophia D’Amico-Campbell at 954.246.8555. For information on Canadian seminars, contact Marie-Christine Mercier at 450.662.1212.

Posted on

DuChâteau welcomes Gary Cissell as buying group, national programs manager

San Diego— DuChâteau has named Gary Cissell as the company’s first buying group and national programs manager.

In the newly established role, Cissell will be responsible for formulating and implementing a corporate strategy for expansion into new markets, such as retail, commercial builder groups and national account arenas. He will help the company’s growing salesforce expand its efforts to reach new group accounts, and better position their product offerings to their individual customer bases. He is based in Omaha, Neb. and reports to Todd Gates, DuChâteau’s vice president of residential sales.

“With his extensive experience in the retail flooring segment and his background in working alongside suppliers to develop successful programs, Gary is the perfect leader for this new initiative,” Gates said. “Gary will be the dealer’s inside man, developing programs from the perspective of our dealers for the long-term growth of our customers.”

Cissell has close to 30 years of experience in the industry, holding executive positions with several successful companies throughout his career. He was a founding member of the National Floorcovering Alliance in 1991 and served as president of the organization from 1994-2004.

“DuChâteau is well-known for offering uniquely beautiful products and continues to look for new and better ways to serve its customers at the same time,” Cissell said. “It’s clear that this customer-centric culture guides every decision and that really resonated with me. This position presented an interesting opportunity to apply my background and experience to a different side of the industry, and I look forward to helping sell DuChâteau’s innovative, one-of-a-kind products to new channels.”