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Daltile debuts at NYFW

Dallas—As part of Daltile’s new marketing campaign designed to shine a spotlight on the myriad of high-fashion products within its line, the brand made its debut as a participant in the recent New York Fashion Week (NYFW), held in Manhattan. NYFW is the iconic semi-annual gathering of the international fashion world where designers present their latest fashions and the hottest trends are on display.

“Daltile is a big player in style, design and fashion, so it is fitting that the brand hosted a showroom during NYFW,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation, parent company of the Daltile brand.  “NYFW was the ideal place to present many of our hottest, fashion-driven products to interior designers, architects and the larger design world. In our NYFW Daltile showroom, we hosted an invitation-only VIP gala evening event as well as a full roster of meetings with architect, designer, commercial, hospitality and builder customers during NYFW.”

Not only did the Daltile evening gala serve as a showcase event for Daltile’s most fashion-driven, products, but it also was an opportunity to co-host the event with the brand’s new celebrity partner Kristin Cavallari, explaine Amber Leigh Martinson, director of brand marketing for Dal-Tile Corporation.

“Partnering with Daltile is a great match for me, because Daltile is all about self-expression and allowing you to be creative and bring your vision to life,” Cavallari said. “With a massive assortment of design-driven products that combine function and fashion, Daltile offers endless possibilities to innovate, showcase creativity and express one’s own personal style in any project.”

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Beaulieu Flooring Solutions launches recyclable event carpet

Wielsbeke, Belgium—Beaulieu Flooring Solutions, a division of the Beaulieu International Group (B.I.G.), has unveiled Rewind, a latex-free carpet designed to help the trade show and special events industries go greener. More than simply a product, Rewind is a concept that offers both economic and ecological advantages as part of a strategy centered on corporate social responsibility.

Every year, more than 1 billion square feet of carpet is manufactured for corridors, fair stands, entrance halls and other event spaces. Traditional carpet ends up in an incinerator or as landfill. Because it contains latex, it cannot be sustainably recycled.

Rewind is 100% polyolefin, which means it is 100% latex-free. Consequently, the production process is very environmentally friendly. Compared with traditional carpet, no water is used, and gas consumption is cut by 83%. This green production process reduces total CO₂emission by 35%.

Thanks to Rewind’s lower total weight, the rolls are easier to handle and more ergonomic to install. The unique composition of Rewind also offers logistical advantages: less storage space needed and an optimization of transport. Because Rewind contains no latex, it can be fully recycled into a pure recyclate that can be re-used as a raw material for the injection molding of new, high grade products.

“As the market leader in needle felt floor coverings, we are proud to be at the forefront of this technologically innovative product,” said Wim Coppens, general manager needle felt. “Rewind is the result of collaborative efforts by B.I.G. employees across all divisions. Rewind is also more than a product, it is a philosophy in which economy and ecology merge into one. That ensures that Rewind creates added value for every stakeholder and the environment, at every stage of its lifecycle.”

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Mohawk sponsors T-shirt sale for breast cancer awareness

Calhoun, Ga.—Mohawk is extending its long-standing commitment to finding a cure for breast cancer by fundraising for the Susan G. Komen Foundation with an exclusive T-shirt series featuring artwork by one of the company’s creative professionals.

After a company-wide call for designs that yielded almost 100 entries, Sarah Tuttle’s sophisticated illustration was selected as the winning entry for its fresh and distinctive take on the iconic pink ribbon symbol. Tuttle’s design encourages everyone to fight for a cure, fight for greater access to care and fight for family, friends and colleagues who are undergoing treatment.

The fundraising shirts are available for employees, customers and the general public to purchase online until Sept. 25. The sale is hosted by custom printer Bonfire at Shirts are available in adult and children’s sizes, multiple colorways and short- and long-sleeve options. Prices range from $14.99 to $24.99 with all profits from the sale being donated to Susan G. Komen. Shirts will begin shipping on Oct. 3, just in time for Breast Cancer Awareness Month.

Since 2001, Mohawk has partnered with Komen to provide funds for breast cancer research, awareness and patient support. Through its Specify for a Cure and Decorate for the Cure programs, Mohawk has donated more than $6 million to Komen.

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Daltile expands Natural Quartzite collection

Imaging showing new Tartarus countertop

Dallas—Daltile is growing its Natural Quartzite collection, bringing four new countertop and extra-large slab surface options to the market. The new products from Daltile provide customers with eye-catching, natural stone solutions that boast exceptional durability and performance.

“The hot, new trend product in stone is Natural Quartzite and this category of stone has also become increasingly popular in the countertop category due to its beautiful look and feel, and the durability and hardiness of the material,” said Roy Viana, director of natural stone and slab for Dal-Tile Corporation, parent company of the Daltile brand.  “Natural quartzites offer the look and feel of marble, with all of the benefits of granite’s durability and hardness, so they are a great solution for areas where people want style, but need high performing materials, such as in a kitchen. By expanding our Natural Quartzite collection, we are offering our customers even more options to create the spaces of their dreams.”

Each of the new colors added to the Natural Quartzite collection are available in a polished finish, adding a touch of luxury. A bold, dark visual with subtle veining, Tartarus features linear movement which adds interest to a space. With a dark gray slate-like look, Moreno has prominent veining, creating a sense of movement that makes a perfect center piece. A standout in any space, Chacra features bold and defined veining. Savoie isa contemporary greige color that is in line with the warm color palette that is very on trend in the design world, and also features a bit of a terrazzo agglomerated visual. All four colors can be used on a variety of surfaces, including countertops, walls, backsplashes, vanities, shower walls and fireplace walls.

“As a big player in style, design and fashion, Daltile offers the fashion-driven, on-trend products that architects, interior designers and homeowners are looking for,” said Laura Grilli, senior manager of product development for Dal-Tile Corporation. “All four of our new Natural Quartzite additions fit into the currently popular biophilia interior design trend. The biophilia trend fosters being in touch with nature, connecting with nature.  These four new products are ‘natural elements expressed in total freedom.’”

Grilli added, “In addition, Tartarus, Chacra and Moreno fit nicely into the Art Deco trend that is also hot right now. Art Deco is bringing back dark colors, the sophistication of dark, bolder, marble veins. These three new natural stone products offer a boldness, with elegance.”

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Hannover Fairs USA opens registration for Domotex USA

Denise Lee Yohn

Chicago—Registration is open for the second annual Domotex USA trade show, according to Hannover Fairs USA (HFUSA)—the organizer of Domotex USA. Attendees can register online now to attend the show’s exposition hall for free and buy discounted education passes through Oct. 31.

With an emphasis on the residential flooring industry, Domotex USA 2020 brings together flooring industry professionals, innovators and influential media to experience the leading U.S.-based and international flooring suppliers, manufacturers and technology providers. The Domotex USA 2020 exhibition hall is expected to exceed last year’s space by 30%. The trade show and education sessions will take place Feb. 5-7 at the Georgia World Congress Center in Atlanta.

To deliver the show’s opening keynote address, HFUSA has secured Denise Lee Yohn, a leading authority on building exceptional brands and great organizations. Yohn is the author of the bestselling book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Restand the new book FUSION: How Integrating Brand and Culture Powers the World's Greatest Companies. She brings to the stage more than 25 years of working with world-class brands such as Sony, Oakley and Frito-Lay. Following Yohn’s keynote, attendees will have the opportunity to meet face-to-face with her and discuss their brand building needs with her and other attendees at the show’s new Discussion Hub. Yohn’s keynote is free to all Domotex USA 2020 registrants.

“Yohn brings a fresh perspective to building exceptional brands and will inspire Domotex USA 2020 attendees to create their own exceptional brands that form stronger bonds with their flooring customers,” said Donna Busse, show director of Domotex USA at HFUSA. “We encourage all flooring professionals interested in attending Domotex USA 2020 and hearing Yohn’s keynote to register today.”

Alan Beaulieu

With more than three times the educational track offerings than last year’s show, Domotex USA 2020 will feature continuing education accreditation tracks and world-class speakers in addition to the launch of the Domotex USA Discussion Hub to foster peer-to-peer learning.

On Feb. 5, featured speaker Alan Beaulieu, international economic analyst and president of the Institute for Trend Research, as well as contributing editor for Industry Week and senior economic advisor to the National Association of Wholesaler-Distributors, will discuss how attendees can capitalize on market opportunities and improve prosperity both in the near and long-term. Beaulieu brings to the stage unparalleled economic research and forecasting expertise, and more than 20-years of experience consulting and advising companies throughout the U.S., Europe and Japan on how to thrive through the business cycle. He has co-authored the book Make Your Move: Change the Way You Look at Your Business and Increase Your Bottom Lineand has written a number of articles assessing the economy's future.

James Dion

On Feb.7, featured speaker James Dion, founder and president of Dionco Inc. of Chicago, an internationally known consultant, regular speaker for the National Retail Federation (NRF), trainer and author, will share his expertise on consumer trends, retail technology, selling and service, retail merchandising and operations as well as best practices for sustainable retail and store management. Dion has authored the definitive retail selling manual titled“Retail Selling Ain’t Brain Surgery, It’s Twice as Hard” and has co-authored Start and Run a Retail Businessand The Complete Idiot’s Guide to Starting and Running a Retail Store.

All education tracks are accessible to registered attendees via a one-day education pass for $69 until Oct. 31 or via an all-access education pass for $99 until Oct. 31.

Visit Domotex USA 2020 for more information. Register to attend at

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TISE brings on new leadership

Dana Hicks

Dallas—The International Surface Event (TISE): Surfaces | StonExpo/Marmomac | TileExpo welcomes Dana Hicks as the new show director for the event. After 19 years of service to the flooring, stone and tile industry through events, promotions, sponsorships and community involvement, Amie Gonzalez will transition the event to Hicks. The change comes as Informa Markets’ need for seasoned, show-leading professionals increases due to growth in large-scale events to the company’s event portfolio.

Hicks has a strong background in the events space with nearly 20-plus years dedicated to the trade, previously serving for 10 years in hospitality and events with Marriott International, followed by 17 years in the trade-show arena ending as the vice president of events for Informa Markets/Virgo where he led a top portfolio event in the food ingredient sector. His recent venture for the past two years was into the world of surface materials, working as a design consultant at Baker Bros in the Phoenix market, focusing on sales and fulfillment of all residential flooring. Hicks’s background in events, degree in design and connection and understanding of the flooring industry, made him the perfect choice to continue to steer the TISE event into the leading, industry-supporting event for the flooring, stone and tile industry.

“I look forward to meeting the industry this year at TISE in January," Hicks said. "I plan to work closely with Amie to understand the vision and needs of the space the event serves and am excited to affect positive change that will take the current success of TISE and grow upon it. I welcome input from the industry, so please feel free to reach out and connect with me."

TISE thanks Gonzalez for her commitment and dedication to the industry. She has spent tens of thousands of hours over 19 years planning, working with the team, building networks and friendships, and working/serving industry professionals, all with the purpose of making sure the industry’s goals, needs and expectations were met by TISE at the highest possible level of excellence. Those who would like to send Gonzalez a message may reach her at She has now transitioned to a large commercial cleaning and restoration event within the Informa Markets portfolio, allowing her knowledge and skills to be used to nurture and grow her new event beyond its successful current positioning.

“I would like to thank the industry for making me feel like family," Gonzalez said. "It has been an honor to serve the professionals, the manufacturers and the associations and partners to this industry. I look forward to working with Hicks on the transition for the next six months, and to seeing everyone at TISE 2020 this year.”


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Patcraft’s Handloom collection inspired by textile arts, natural materials

Cartersville, Ga.—Patcraft has launched its newest resilient tile collection, Handloom. Featuring two coordinating styles, Painted Weft and Wooden Warp, this textural collection features colorful accents and neutral colors inspired by textile arts and natural materials to create organic, balanced spaces. Winner of a Best of NeoCon 2019 Gold Award, the Handloom collection provides flexibility in pattern with realistic and interesting visuals.

“Our Handloom styles are designed to optimize large and small-scale spaces where a resilient tile with vibrant color accents can provide sophisticated character,”said Shannon Cochran, vice president of creative and design, Patcraft. “The texture within this collection is rich, with eye-catching color and natural details that complete a compelling design.”

Within this collection, Painted Weft is a unique, nature-inspired tile with a visual reminiscent of grasscloth wall coverings. The woven aesthetic is a subtle reference to modern craft, as the tile’s textural details emulate weft threads and the angles of crossed yarn on a loom. With colorful accents, this artistic style merges modern design with natural characteristics. Painted Weft transforms the design of a traditional material to promote cultivated spaces and inspired interiors.

Wooden Warpfeatures muted jewel tones and wood graphics with texture that add dimension and physical connection to the built environment. The thoughtfully curated color palette reflects modern design to effortlessly coordinate with Painted Weft and to offer inspiration and design flexibility.

Available in 9 x 36-inch tiles, Handloom is a 3mm luxury vinyl tilecollection featuring an ExoGuard top coat for performance against scratches and stains. Products carry a 15-year limited commercial warranty.

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Creating Your Space launches Tru-Color Matching System

San Rafael, Calif.—Creating Your Space has introduced its latest flooring technology marketing tool, the Tru-Color Matching System.

This tool enables consumers to use any color influence they like to choose the perfect flooring to coordinate. This can be a favorite pillow, a painting, any image they find online when looking for home décor ideas or any other color influence. The Tru-Color Matching tool identifies the precise color the consumer selects from the picture she submits and then matches it to the flooring products from the Creating Your Space retailer’s custom product catalog that only includes the brands and products a dealer wants to sell to consumers.

This technology is prominently featured on dealer websites and in digital marketing designed to engage consumers and bring them into the store to purchase. According to Bruce Quitter of CAP Carpet & Flooring in the Minneapolis-St. Paul market, “The selection of the right color is a challenge for many consumers. We can educate them on the product type that best meets their needs, but choosing color is very personal. Tru-Color Matching, along with our other color technology tools, helps guide our customers and provide them confidence in their color selection.”

Tru-Color Matching technology is part of Creating Your Space’s Visual AR collection of digital tools designed to support consumers as they go through the process of researching products and determining where to purchase their flooring. These tools include other color technology tools, along with visualization tools designed specifically for flooring consumers.

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Torlys expands RigidWood SPC vinyl with new collections

RigidWood Firm Vista Helm Oak

Toronto, Canada—Torlys is expanding the entire RigidWood SPC vinyl line into Flex and Firm collections to simplify and add value to this fast-moving category. The new collections will help position the two types of SPC constructions—single press vs. continuous press—and then expand on the exclusive features added to the TorlysRigidWood products. Both Flex and Firm offer all the benefits of a TorlysSmart floor in an SPC vinyl—including Uniclic joints and microban product protection for both top and bottom layers.

RigidWood Flex Elite Bronte

RigidWood Flex has a unique eight-layer, single-press construction that results in an optimal blend of flexibility and rigidity. This advanced single-press manufacturing process allows for deep textured surfaces that is softer to the touch, synchronized woodgrain visuals and an extra-stable floor that can be installed transition free up to 80 x 80 feet. RigidWood Flex is available in Premier and Elite collections. Premier is a 6 x 48-inch plank available in five modern colors. Elite offers extra wide and long planks in 7 x 59 inches, in five on-trend colors.

RigidWood Firm is a five-layer continuous press construction that offers a lighter more subtle texture providing excellent performance at great value, including transition-free installations in spaces up to 70 x 70 feet. RigidWood Firm is offered inthe Vista collection and the newly introduced Premier collection. Both offer planks that are 48 inches long in 10 colors across the collections while also offering wide planks to give an expansive look to any space: Vista is 6 inches wide and Premier is 7 inches wide.

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Tarkett North America continues partnership with Habitat for Humanity

Solon, Ohio—Tarkett will continue its corporate partnership with Habitat for Humanity in North America to support the Home Builders Blitz. In 2019, Tarkett has donated a total of $150,000 of product to the nonprofit housing organization as part of the company’s corporate social responsibility initiative, Tarkett Cares.

This week, thousands of volunteers representing professional homebuilders and suppliers will partner with Habitat for Humanity for the 2019 Home Builders Blitz, offering their time, skills and the funds necessary to build and repair homes in local communities across the country. More than 230 homes are expected to be built, renovated and repaired during the blitz builds in 76 communities across 30 states this week.

Tarkett is supporting Home Builders Blitz at the Silver corporate partner level, donating $150,000 in product and freight to the program to help build safe, affordable housing with families in need of a safe place to call home. The Home Builders Blitz is a week-long initiative each year that enlists help from thousands of professional home builders who, working alongside Habitat homeowners, volunteer their time and talents to construct, repair, and revitalize homes.

“Tarkett is committed to being a good neighbor in the communities in which we live and work, and our team takes that commitment to heart,” said Jeff Fenwick, president and CEO, Tarkett North America. “We’re proud of our partnership with Habitat for Humanity, which has given our Tarkett team the opportunity to make a meaningful difference in the lives of those who need a ‘hand up’ through our support of the Builders Blitz program.”

The partnership between Tarkett and Habitat began during the 2017 hurricane season, with Tarkett donating flooring to help with Habitat’s disaster recovery and rebuilding efforts in Texas and Florida. This partnership continued through 2018 with Tarkett providing flooring donations for the Home Builders’ Blitz. The total contribution to Habitat for Humanity in product donation to date is $550,000.

“Habitat for Humanity is committed to helping families obtain safe, decent and affordable housing, but we can’t do that without the support of partners like Tarkett,” said Adrienne Goolsby, Habitat for Humanity International’s vice president, United States and Canada. “We can’t thank Tarkett enough for their support. The contributions they’ve made will make a lasting and extraordinary impact on affordable housing in communities across the U.S.”

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