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To Market names Eilts VP of sales

Deerfield Beach, Fla.—To Market Global, owned by Raskin Industries, has hired Randy Eilts as its new vice president of sales. With more than 25 years of experience in sales management roles, Eilts' versatile background will help continue to grow the commercial flooring business.

Eilts' most recent role was as executive vice president of sales for Parterre Flooring Systems, an LVT-focused flooring manufacturer. He previously held esteemed positions related to the commercial market with TEC Educational Furniture, McCoy-Rockford Business Interiors, Interceramic and Shaw Industries.

In his new position, Eilts will help boost To Market's nationwide presence by expanding territory sales and increasing focus on healthcare, senior living, multi-family, higher education and hospitality. His experience will help supplement the success To Market has already experienced in these segments.

“I am excited to be part of the To Market team that has built an unprecedented reputation of cutting-edge product design with exceptional customer service and quality,” Eilts said. “Nothing is impossible as we continue to combine those well-earned traditions with the commitment to drive A&D and end-user support through an increase in new product introductions, expanded services and building a world-class organization.”

Eilts is based in the Dallas/Fort Worth area. He will travel regularly to connect with key To Market representatives and will represent the company in the field.

“We're excited to bring Randy on board because he appreciates and understands our culture,” said Michael Raskin, founder and CEO of Raskin Industries. “When I acquired To Market, I knew we needed to hire the right person to take it to the next level. Randy checked all of the boxes.”

 

 

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Carpet One Floor & Home makes a difference

Manchester, N.H.—Carpet One Floor & Home participated in a recent home makeover for Laurel, an inspiring woman born with no arms. Laurel was featured on an episode of Emmy Award-winning daytime talk show The Doctors, which aired on Oct. 19. Her highlight video shared how she has overcome many of life's obstacles and remained positive.

"You don't know what you're able to do until you try it," said Laurel during an exclusive interview with The Doctors’ hosts.

Laurel is a single mom and student. She has learned how to do practically everything with her feet. She types, writes, cooks, cleans and even drives a car. She takes care of her children and maintains her household without assistance. 

When asked by the hosts if there was anything she couldn't do, she shared that there are some things that are extremely challenging, such as vacuuming. Carpet One Floor & Home was able to help with eliminating this challenge.

The flooring retailer replaced all of Laurels' floors with luxury vinyl tile (LVT) flooring. Also referred to as luxury vinyl plank (LVP), LVT is a type of vinyl flooring that looks like tile or hardwood. It is durable and easy to clean. Laurel will have a much easier time maintaining her floors with her feet.

The flooring was donated by Carpet One Floor & Home and installed by independently owned Wall to Wall Carpet One Floor & Home. The donated floors also included Carpet One Floor & Home's exclusive Healthier Living installation. This installation system delivers antimicrobial protection for flooring while minimizing dust, and inhibiting allergens, mold growth and odors.

“It's been a very eye-opening experience,” said Chad Johnson, Wall to Wall Carpet One Floor & Home, Eau Claire, Wis. “No one deserves it more than Laurel.”

 

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Daltile offers easy tile demo solution, DemoFlex

Dallas—In its over 250 company-owned Sales Service Centers nationwide, Daltile is now selling Nue Tile DemoFlex underlayment to make removal of installed Daltile ceramic and porcelain tile fast, clean and easy.

“DemoFlex self describes as an underlayment that makes tile removal 10 times faster,” said Jay Samber, senior director of installation product sales, Dal-Tile. “Daltile is making this underlayment material available in all of our Sales Services Centers nationwide, because using it beneath installed tile turns a two-day demo job into a two-hour easy removal process. Bringing the availability of DemoFlex to our customers at the point of their tile purchase adds additional value to the high level of service and expertise that they already experience when using Daltile for their projects.”

DemoFlex underlayment has undergone extensive TCNA testing and received the Extra Heavy Traffic Classification via ASTM C627 Robinson tests, which means it is suitable for heavily trafficked areas such as shopping malls, airports or even where forklift or pickup truck traffic is present. DemoFlex has also exceeded TCNA High Performance Crack-Isolation in ANSI A118.12 and is highly cost competitive.

For additional Daltile product information, visit: daltile.com.

 

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Raskin names Franco regional sales manager

Deerfield Beach, Fla.—Carlos Franco has joined Raskin Industries as regional sales manager. He will cover specific distribution territories in the country including, but not limited to, Florida and the surrounding region in addition to Latin America and the Caribbean.

In this new role, Franco will help to grow Raskin’s client base and assist in maintaining the company’s established relationships. He will be integral in communicating Raskin’s corporate message in the marketplace, and promoting and selling new and existing products.

With a career history in sales, Franco has worked in various design-related industries. Most recently he was with Gilford-Johnson Flooring, a top flooring distributor with coverage in Alabama, Florida, Georgia, Indiana, Kentucky, Ohio, Tennessee and parts of North Carolina, South Carolina and Virginia. There, Franco served as territory manager in the Florida Keys and the states Broward and Dade counties. He considers his move to Raskin a natural progression as his skillset and knowledge continue to grow.

“I see it as a step in the right direction to move from distributor to manufacturer,” Franco said. “And Raskin is so innovative. I love the culture that Michael [Raskin, founder and CEO] represents in the industry. I see us taking over the LVT market, especially with rigid core products.”

Ted Rocha, Raskin’s vice president of sales, said Franco is a key addition to the team.

“His passion and energy are a perfect fit for the culture we are cultivating at Raskin as we continue to grow. He is an important addition to our family,” Rocha said.

 

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Tawnya Arteaga joins DuChâteau

San Diego– DuChâteau has named Tawnya Arteaga as its first director of talent and culture.

Serving as a key member of the executive leadership team, Arteaga will work to develop new programs that support DuChâteau's long-term growth plan and ensure the company continues to offer a positive cultural experience for all employees. She will oversee DuChâteau's human resources and talent acquisition functions, including recruiting and hiring, rewards and benefits programs, employee training and engagement, compliance and process optimization.

Arteaga has more than 20 years of experience in human resources and talent development for public and private companies in multiple sectors, including software, banking and management consulting. She is based at DuChâteau's headquarters in San Diego and reports to co-founders Misael Tagle and Benjamin Buzali. 

“Tawnya has a strong track record of contributing to the development of highly successful teams throughout her career,” Tagle said. “She is strategic, results oriented and has a natural ability to connect with people, which are critical components of a strong human resources and talent development department. As we continue to grow, we need to find and develop people who believe in our mission and live our values every day. Tawnya will play an integral role in that process.”

Arteaga said she was interested in joining DuChâteau because of the company's vision, culture of innovation and history of investing in its people.

“After getting to know the founders and understanding their future goals for DuChâteau, I saw a tremendous opportunity to apply my experience in talent and culture development to help support its continued growth,” Arteaga said. “Mitch and Benny are committed to helping every employee build new competencies and excel in their roles—a wonderful culture I look forward to expanding.”

 

 

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Daltile names Retailers of the Year

Dallas—The Daltile Statements Program has recently named Steve Chesin of Carpets N More as its Statements Dealer of the Year. The brand also recognized Statements retailers Jeff Clayner and Jerry Litteral of Keystone Flooring for Outstanding Sales and Achievement. Statements retailer Patty Ziolkowski of Wolde Flooring was named the Rising Star. All three awards were given during the recently hosted Daltile Statements Program conference. This conference is held every other year.

“Statements is an exclusive Daltile program geared to the top dealers throughout the United States, so being recognized as a top retailer among this elite group is quite an achievement,” said Jeremy Sax, general manager of dealer sales, Dal-Tile Corporation.

For more information, visit: daltile.com.

 

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Tufting apparatus on Shaws’ corporate campus designated a historic mechanical engineering landmark

The American Society of Mechanical Engineers recently honored the Moench tufting machine

 

Dalton, Ga.—Shaw Industries Group recently hosted The American Society of Mechanical Engineers (ASME) to celebrate the designation of a mechanical engineering and flooring industry landmark on Shaw Floors’ corporate campus.

The original Moench tufting apparatus, located in a gallery of significant industry artifacts at Shaw’s Dalton headquarters, was designated as a historic mechanical engineering landmark due to the mechanization and speed it brought to the early fabric tufting process (it is credited with spurring the growth of carpet manufacturing in Georgia). The device joins 265 others across the world that ASME recognizes as having social, economic and technological significance.

“The Moench tufting apparatus played a role in the growth of the textile industry in Georgia,” stated Said Jahanmir, president of ASME. “The device is a significant piece of the industrial heritage of America’s South and worthy to receive landmark status.”

Introduced in 1928 by Ernest J. Moench, the machine features a durable needle that punched loops of thick fabric through a web of backing material to create carpet. The tufting device used a driveshaft and other moving parts in conjunction with the puncturing needle to apply tufts to a heavy backing, and a blade sheared loops. According to ASME, descendants of the Moench tufting device today produce more than 75% of U.S.-manufactured carpet.

“Innovation is at the core of Shaw Industries, and we are proud to display Moench’s tufting system due to the enormous impact it has had on the flooring industry,” said Jay Henry, Shaw Industries’ director of innovation and operations support. “We thank ASME for their help in recognizing Mr. Moench and Shaw with this prestigious designation.”

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NAFCD, NBMDA cosponsor 8th annual convention

Chicago—The North American Association of Floor Covering Distributors (NAFCD) and the North American Building Material Distribution Association (NBMDA) have extended their partnership in 2018. The highly anticipated NAFCD + NBMDA annual convention will take place Nov. 6-8, 2018, at the Hilton Anatole in Dallas.

Bringing together more than 900 distribution professionals representing the leading distribution companies in the U.S. and Canada, the tabletop networking forum allows distributors and manufacturers to connect face to face and conduct meaningful business planning. Semi-private tabletop booths provide an ideal forum for senior executives and key decision makers to discuss distribution plans and strategies for the future while also reviewing past performances. Meetings are coordinated by appointment to ensure a highly focused and productive environment.

In addition to strengthening partnerships, the event fosters networking and knowledge sharing between attendees. The annual convention will host three days of education featuring topics such as sales, marketing and economic trends. This year’s keynote speaker Shawn Rhodes of Shoshin Consulting will offer insights on preparing for and leveraging change to produce better results within your company.

“Distributor attendance has been growing steadily year over year,” said Kevin Gammonley, NAFCD and NBMDA executive director. “And this joint event is the place where both organization’s full memberships, distributors, suppliers and service providers gather to have conversations that will impact their companies in 2019 and beyond.”

NAFCD and NBMDA will also host University of Innovative Distribution (UID) In-A-Day on Tuesday, Nov. 6. This one-day workshop will teach sales leaders how to create a value-added sales culture and enhance their coaching abilities. Separate registration is required to attend this valuable seminar.

Learn more and register today for the Annual Convention and UID In-A-Day at: distributorconvention.org.

 

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Milliken to initiate price increase for residential carpet

Spartanburg, S.C.—Milliken will initiate a three to five percent price increase for its residential soft surface flooring to take effect on Oct. 1, 2018. 

The initiative includes its North American portfolio of residential broadloom carpet, area rugs and the Mainstreet Commercial collection in response to the rising costs of raw material, energy and labor.

For more information, visit: millikenfloors.com.

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Mohawk Group adds innovative Aquaflex to portfolio of project solutions

Calhoun, Ga.—Mohawk Group now offers a patented waterproof flooring installation system with the addition of Aquaflex M100Plus. Aquaflex is a simple, cost-effective system of products developed specifically for commercial customers designing, upgrading or repairing installations based on concrete subfloors.

“In every segment, flooring category and commercial space, Mohawk Group seeks best-in-class project solutions for our customers. We believe in constantly innovating to drive better interiors, down to the adhesives and accessories we use with our products,” said David Thoresen, senior vice president of commercial hard surface, Mohawk Group. “Aquaflex M100Plus represents the type of disruptive technology that will move the industry forward, providing a solution that will set severe moisture issues aside without the extreme cost of mitigation.”

The system consists of Aquaflex M100Plus Adhesive, a fully waterproof solution with the ability to cure underwater; Aquaflex M100Plus Patch & Skim Mix, an entirely silica-free concrete repair mix; and Aquaflex M100Plus Adhesive Remover.

Mitigation procedures are often required for spaces with elevated concrete moisture, creating costly construction delays. Aquaflex M100Plus Adhesive avoids moisture mitigation completely and results in significant savings in both time and money. With this adhesive, installation takes just one day, compared to the regular three-day turnaround time for a traditional mitigation program.

Virtually any Mohawk Group branded enhanced resilient tile (LVT) flooring can be installed on top of Aquaflex M100Plus Adhesive. The sustainable adhesive is not affected by exposure to moisture of any RH level; therefore, no moisture testing is required. Aquaflex M100Plus also includes a bi-directional warranty, which covers moisture that comes from the concrete slab below and any topical moisture from above.

As part of Mohawk Group’s ongoing commitment to better project solutions, the Aquaflex system complements a breadth of hard surface offerings designed to address the unique challenges and opportunities in commercial spaces.

For more information, visit: MohawkGroup.com/Aquaflex-M100-Plus.