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Mohawk releases 2018 Sustainability Report

Mohawk Flooring’s sustainable EverStrand carpeting is made with up to 100% recycled content using the Continuum process to recycle plastic bottles into strong and beautiful yarns.

Calhoun, Ga.—The power of handprints over footprints is the focus of the 2018 Sustainability Report released online by Mohawk Industries today. This year’s report illustrates how a growing commitment to sustainability is shaping business decisions that positively impact the company, its customers, employees and communities. Through innovative product design and manufacturing—and a company-wide passion for making a difference—Mohawk is broadening the definition of corporate social responsibility to both “believe in better” and “believe in beautiful.”

“Mohawk is committed to investing in processes, products and, most importantly, people to do the right thing for our customers and communities,” said Jeff Lorberbaum, Mohawk’s chairman and CEO. “The philosophy of sustainability informs everything we do and is embedded deeply in our culture. We are a global leader in recycling and offer hundreds of products with repurposed content that also provide differentiated features with broad appeal.”

The 2018 Sustainability Report reinforces Mohawk’s continued progress in doing more with less and its intent on growing its global business while reducing its environmental footprint. Across Mohawk, the company is closing in on its 2020 goals (set in 2010) to decrease energy, GHG, water and waste-to-landfill intensity by 25%. In 2018 alone, the company recycled 6.6 billion plastic bottles into yarn fiber, 136 million pounds of foam trim and yarn waste into carpet cushion and almost 42 million pounds of rubber tires into welcome mats.

“As part of our commitment to reducing our environmental footprint we continuously decrease our consumption of natural resources and create our own energy from wind, solar and manufacturing waste,” Lorberbaum said.

The report notes that in 2018 Mohawk saved $4.3 million on landfill and haul-away costs as well as the costs of treating and discharging water to public sewer systems. To achieve this, it certified two new zero waste to landfill (ZLF) sites in Mexico and Alabama, bringing its total number of sites to 48 around the world. ZLF certification requires facilities to recycle or reuse 90% or more of their manufacturing process waste, which not only helps Mohawk build a resource-responsible culture site by site but also reduces the company’s capital and maintenance costs of equipment.

“As we continue to shrink our footprint while expanding our handprint, there is so much excitement around the Mohawk organization,” said George Bandy Jr., chief sustainability officer. “Sustainability is not only about believing in better for the communities where we live, work and play, but it is also about believing in beautiful products that are manufactured in a responsible manner. At every juncture, we place humankind at the center of the product development and design process for our residential and commercial solutions.”

These solutions, as highlighted in the report, help customers live sustainably in every area of the home and workplace. Sustainable choices for homeowners range from soft, stain-resistant SmartStrand, which is made with renewably sourced polymers that require less energy to manufacture than other fibers, to EverStrand, a fiber made with up to 100% recycled content, using Mohawk’s Continuum process to recycle plastic bottles into strong and beautiful yarns, to rugs and mats made of recycled rubber tires.

Commercial solutions include Mohawk’s Living Products. The International Living Future Institute’s Living Product Challenge is a broad certification program that requires manufacturers to consider the full life span of their products and challenges them to think beyond the products themselves and find ways to give back. In 2018, Mohawk expanded its portfolio with the debut of carbon-neutral Living Products Nutopia and Nutopia Matrix carpet plank, Sunweave broadloom and area rugs and Pivot Point, the first Red List-free enhanced resilient tile.

Reaching out to communities, organizations

Sustainability does not happen in a vacuum—it is a community undertaking. The report explores how Mohawk worked in several capacities to reach out to the communities where its employees live, work and play as well as to partner with other organizations to further create a positive impact. Individually, Mohawk employees responded to communities in need with food drives and hurricane relief. In terms of corporate sponsorship, the report spotlights:

  • The donation of flooring and ceramic tile through the Tunnel to Towers Foundation for 75 smart homes built for injured service members returning home.
  • A three-year, 10-unit SmartFlower solar energy collaboration with Groundswell to benefit underserved communities and schools with STEM programs and offset the energy used in the manufacturing of the latest Living Products.
  • The ReCover carpet recycling program, which has given new life to 32.6 million square yards of carpet in the last decade, including Durkan Definity rugs used at a Carrie Underwood event and later auctioned off to support local nonprofit organizations.
  • A partnership with the Georgia United Credit Union School Crashers program to provide much-needed facility improvements in 33 schools over the past five years.

The 2018 Sustainability Report also features the importance of workplace diversity and developing talent in hometown communities. “Because our people are our greatest resource, we are dedicated to ensuring that they live healthier lives, work safely, develop professionally and plan for better futures,” said Lorberbaum.

Mohawk’s Apprenticeship Program is nationally recognized. Since its launch in 2014, the program has attracted more than 43 apprentices at 17 locations worldwide, with 80% of apprentices securing jobs with Mohawk full time after completing the program. The program builds up a base of talent, contributes to a trained workforce and increases local economic development. It not only advances the future of the company, but also advances the lives of people in the communities where Mohawk operates.

Mohawk’s 2018 Sustainability Report is available online:


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QFloors sponsors coat drive for Venezuelan refugees

South Jordan, Utah—A group of QFloors employees spent a Saturday in December sorting and labeling hundreds of coats. They were the result of a QFloors-sponsored coat drive and were shipped to Venezuelan refugees in Cucuta, Columbia, fleeing the political unrest, deprivation and chaos of the country.

This was a deeply personal undertaking for QFloors’ B2B specialist Antonio Ortega. He spearheaded the humanitarian project as a way of doing something for family and friends who were suffering deeply.

The political and humanitarian crisis in Venezuela has had a tragic cost for Ortega. Just a few weeks ago, his brother passed away during the massive blackout in country. While details are vague, it appears to have been due to a stroke triggered by dehydration, due to power and water supplies being cut off for six days. “The infrastructures are failing because of years of mismanagement and corruption by government entities,” Ortega said. “My brother is only one of many, many victims.”

The loss of his brother is not the only impact he has experienced. From 2002 until 2014, Ortega was the owner of a business software company in Venezuela. Concerned by the corruption he saw in the Maduro-led government, he became politically involved in the opposition party. In 2011 he helped Leopoldo Lopez to establish a political party and was getting ready to run for mayor of his city.

This decision came with consequences. In July 2014, his house was burned down as he and his family were in it. They were able to escape and he, his wife and his son were eventually granted legal political asylum in the United States.

Ortega has been working for QFloors for almost two years. His technical experience has been a great asset to the company and its customers. “Antonio is awesome, and we’re lucky to have him on our QFloors team,” said Chad Ogden, QFloors president. “But he is living a story that is just hard to comprehend. Our hearts go out to him and even more so for the people who are suffering so greatly in Venezuela. The coat drive was just something we as a company could do to try to help and support in our small way.”

When Ortega is not at work, he continues to do what he can to advocate for greater freedom in Venezuela and for the safety of loved ones. Over the years, he has held meetings with political leaders and has helped organize Venezuelans in several cities in the U.S. to raise awareness. In September, he met with then-UN Ambassador Nikki Haley and others at the UN General Assembly in NYC to discuss the crisis.

For more information, contact or, or call 801.563.0140 or Ortega directly at 801.458.1375.


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NTCA awards 2019 Tile Person of the Year

The National Tile Contractors Association (NTCA) has recognized Dale Kempster of Schluter Systems as the NTCA Tile Person of The Year. This award is given annually to a contractor, distributor or manufacturer member who has demonstrated a strong commitment to the tile industry and has supported the mission and goals of the NTCA.

“I can’t think of a better person to receive this recognition,” said Marco Ludwig, CEO and president, Schluter Systems. “It’s truly a reflection of a lifetime’s dedication to the tile industry and a unique passion Dale has consistently brought to the industry every single day for over three decades. We’re extremely proud to have him on the Schluter team.”

One of the NTCA’s strategic initiatives is to create a stronger collaboration between international tile contractor associations in an effort to share and learn common best practices related to the proper installation of ceramic tile and natural stone. “In addition to being a member of the NTCA Technical Committee for many years, Dale has worked closely with NTCA Executive Committee members in our efforts to communicate with international tile contractor associations,” said Bart Bettiga, executive director, NTCA. “He was instrumental in having Schluter representatives in Germany take part in NTCA sessions presented at Qualicer 2018, an international technical conference held every two years in Castellon, Spain. In addition, Dale has participated in two ground breaking international labor summits held the past two years at Cersaie in Bologna, Italy.”

Kempster has also been instrumental in bringing NTCA and TTMAC (Terrazzo, Tile, Marble Association of Canada) representatives together to collaborate on the development of a Canadian version of the NTCA Reference Manual. This collaboration has provided valuable information to the Canadian market on the prevention of tile installation job site failures and helped bring the standards for the two countries closer together.

Kempsterjoined Schluter Systems 32 years ago as the company’s first full-time employee in North America. His early responsibilities with the company included receiving, shipping, answering phones, making sales calls, organizing and attending trade shows, working with architects and setting up new distributors. Over the years he has gravitated toward his passion for the technical side of the business and has been active in industry associations for over 25 years, including being on the board of directors for TTMAC for more than 15 years. He is currently director of International Technical Network of North America where he contributes to industry standards and methods and ensures the interests of the tile industry are considered and represented appropriately in numerous associations and standards setting bodies.

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Atmysphere chosen as Domotex 2020’s keynote theme

Hannover, Germany—After a successful Domotex 2019, preparations are already ramping up for next year’s edition. The upcoming show, to be held from Jan.10 to 13, 2020, has Atmysphere as its keynote theme, symbolizing its central focus on all those qualities of floors and floor coverings that contribute to wellbeing, naturalness and sustainability.

“This year, as indeed in previous years, the lead theme is inspired by a current megatrend,” explained Sonia Wedell-Castellano, Deutsche Messe’s global director Domotex. “That trend is society’s heightened focus on health. Health is synonymous with quality of life and living well—and therefore translates into high expectations of the spaces around us. Alongside this, considerations of sustainability and recycling—and hence natural materials—continue to play a major role in our society … With the right materials and design, carpets and floor coverings can be important factors in personal wellbeing and in the design of homes and workplaces that promote it.”

The “Framing Trends” showcase at Domotex 2020 is a unique opportunity for manufacturers, artists and students to stage interior designs inspired by the Atmysphere keynote theme and hence position themselves as trend leaders in innovative products and solutions for today’s modern floors. Applications for participation at the Framing Trends showcase are now open. Interested exhibitors and flooring-industry companies are invited to submit their ideas for displays of indoor oases of wellbeing that are built from the floor up.

With its stimulating, high-quality program of talks, lectures and discussion panels based on the Atmysphere keynote theme, Framing Trends is the beating heart of the Domotex show. It is a forum where creatives from all design-oriented professions can meet up, make new contacts, find inspiration and do business.

The organizers are keen for the show’s exhibitors to get behind Atmysphere and make it happen. “Ideally we would like all exhibitors—whether exhibiting within or outside the Framing Trends showcase—to draw inspiration from it and hence base their displays in a meaningful way on our keynote theme,” said Wedell-Castellano. “That way, Atmysphere will be reflected in all of the exhibition halls, creating the perfect, attractive atmosphere for four busy days of tradeshow action.”

For more information, visit:

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Armstrong Flooring employees volunteer during Day of Caring

Lancaster, Pa.—Armstrong Flooring employees and their families volunteered for some spring cleaning at nonprofit organizations around Lancaster as part of a recent Day of Caring.

More than 80 employees participated in service projects at nine community organizations on April 12 and 13. They cleaned up at local parks and a children’s museum and volunteered at the Boys & Girls Club of Lancaster, the Humane League and Habitat for Humanity ReStore.

“Our company has been a part of Lancaster for more than 100 years, and we’ve always had a strong commitment to this community,” said Crystal Shaw, talent acquisition manager, Armstrong Flooring and chair of the company’s United Way Committee. “Our employees regularly participate in United Way’s Day of Caring in September, and this year we decided to add a volunteer event in the spring as well.”

Armstrong Flooring coordinated projects with the nonprofit organizations and United Way of Lancaster County.

For more information, visit:

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Laticrete wins 2019 CID Award

Bethany, Conn.—Laticrete has been recognized as a winner of the 2019 Coverings Installation & Design (CID) Awards in the Special Recognition-Institutional category for its craftsmanship and technical know-how involved with completing the new main building of the Lucile Packard Children’s Hospital Stanford in Northern California. Laticrete supplied installation materials and onsite support to artist and installer Drostle Public Arts, bringing life to two mosaic tile designs made from 19 mosaic panels representative of California’s seashore and the Redwood Forest.

“From planning to execution, the Lucile Packard Children’s Hospital Stanford was a decade in the making and designed with the intent to become one of the country’s most sustainable children’s hospitals,” said Dale Foster, Laticrete contractor sales representative. “We took great responsibility in making sure all products used onsite would contribute to the LEED points necessary to make this dream a reality.”

The products supplied by Laticrete all hold multiple certifications and declarations, including Health Product Declarations (HPD), Environmental Product Declarations (EPD) and UL Greenguard Gold Certifications for low chemical emissions.

“Sustainable building is the way of the future and an initiative we heavily support with the products produced at Laticrete,” Foster added. “Our research and development team work hard daily to ensure we are on the top of our game when it comes to supplying green building materials that are safe for our customers and installers and will be long lasting on the jobsite. Winning the CID Award and being recognized as a supplier of outstanding installation achievements is a culmination of our efforts.”

An esteemed panel of editors, leading designers and industry professionals evaluated the project submission based on execution, original usage and overall design and purpose, and gave special recognition to those projects exemplifying noteworthy tile and stone applications. Ron Nash, Laticrete vice president of sales, North America; and Brett Spencer, Laticrete director of sales, attended the awards ceremony at Coverings and accepted the award on behalf of the company.

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RollMaster sees success with Tableau analytics

Hammond, La.—RollMaster Software now shares the spotlight with organizations such as JPMorgan, Lufthansa, Honeywell and Abercrombie & Fitch, as an innovator in helping customers see and understand their data in a way that inspires breakthroughs and drives impact.

RollMaster took a leap of faith when it invested in a developer’s license from Tableau and then spent hundreds of man hours developing specialized Dashboards that would deliver key data visualization (DV) and business intelligence (BI) information that makes the most sense for flooring business owners. Expecting a two-year payback on the investment, RollMaster began seeing a return on the new analytics solution in just six months.

“RollMaster has been proactive in allowing APIs (Application Program Interface) to integrate with the core RollMaster Cloud system on products that make sense for the flooring dealer,” said Patrick Ferries, vice president, RollMaster Software. “We were the first to the cloud—well before it was considered cool—and we’re leading the industry in program integrations as well, Tableau being chief among them.”

Even in a niche market, RollMaster is sparing no effort to remain competitive. Though many competitors run QuickBooks, the market needs seem to be shifting as some are investing in embedded BI.

“I’m excited we were the first to market with it, and that we’re blowing everyone away with what these analytics can do for our customers,” Ferri said. He added that it has been an advantage when prospects have heard of or even used Tableau. The recognition and familiarity with Tableau capabilities make the RollMaster core product more attractive.

“RollMaster software is central to our business, and Tableau changed the way we see our business overall,” said Lyn Jacobs, executive vice president, Arbor Contract Carpet. “Now we drill down into jobs and performance to help with key decision-making, saving hours we used to spend pulling reports with a fraction of the data.”

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Emser Tile celebrates Coral Springs-based distribution center

Coral Springs, Fla.—Emser Tile opened its fourth distribution center in North America. This Coral Springs location will service the growing markets in Florida and the surrounding areas to better serve the needs of customers and to keep pace with increasing product demand.

The addition of the 220,000-square-foot, state-of-the-art distribution center supports the region’s homebuilders, retailers, and residential and commercial architects and designers with localized service, increased inventory and expedited product availability. In Florida alone, the company operates six sales and service branches.

“Our commitment to customers includes expanding distribution services in areas where we see a need,” said Mark Seal, vice president of supply chain, Emser Tile. “We’re excited to further support our customers in Florida through this distribution center, which will be integral in providing expedited access to our expansive portfolio of tile and stone collections to meet their project timelines.”

To celebrate the opening, Emser Tile hosted a ribbon cutting on April 16 with local dignitaries in attendance, including Coral Springs’ Joy Carter, vice mayor, and Kristi Bartlett, economic development director.

“We are honored Emser Tile chose the city of Coral Springs to expand their stellar product line of tiles and stones,” Carter said. “Its investment into the Corporate Park and the jobs created adds to the city’s continued growth. We look forward to working with them as a community partner.”

In response to regional demand and in support of Emser Tile’s growth strategy, Coral Springs was chosen as the ideal location based on its highway infrastructure and proximity to Port Everglades and the Port of Miami. The distribution center currently employees more than 30 associates.

Emser Tile’s Florida Distribution Center in Coral Springs is located at 4030 NW 126th Avenue.

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Coverings Installation & Design Awards presents 2019 winners

The Delson in Jamaica, Queens, N.Y., designed by Amie Gross Architects, received the grand prize for Design.

Orlando, Fla.—Coverings has announced the 10 projects that received the coveted Coverings Installation & Design (CID) Awards. The CID Awards celebrate outstanding achievements in the design and installation of tile and stone in both residential and commercial projects. Projects were evaluated on their execution, original usage and overall design and purpose by a panel of industry experts, prominent editors and designers.

“We were amazed at the extraordinary project submissions the CID Awards garner, which truly demonstrates the versatility of tile and stone,” said Jennifer Hoff, president of Taffy Events, the management company for Coverings. “As North America’s largest industry show, Coverings is honored to offer these annual awards to recognize the range of creative ingenuity and sophisticated applications that showcase the latest industry advancements.”

Winning projects were honored on April 10, in an award ceremony and reception at Coverings 2019 in Orlando. Sponsored by TileLetterContemporary Stone & Tile Design and Tile Magazine, grand prize winners were awarded $3,000, while eight category winners received a $2,000 prize. All winners were provided with a one-night stay in Orlando to attend Coverings 2019, where their projects were featured on display.

2019 CID winners and special recognition honorees are as follows:


Grand prize
Project: The Delson
Designer: Amie Gross Architects
Location: Jamaica, Queens, N.Y.

Residential Stone Design
Project: Annex House
Designer: Dubbeldam Architecture + Design
Location: Toronto, Ontario, Canada                                                                                   

Residential Tile Design - Budget Above 15K
Project: California Beach Residence - Casa de Sueños
Designer: Native Tile and Ceramics
Location: La Jolla, Calif.                                                                                                 

Residential Tile Design - Budget Below 15K
Project: Through House
Designer: Dubbeldam Architecture + Design
Location: Toronto, Ontario, Canada

Commercial Stone Design
Project: Chicago Showroom
Designer: Materials Marketing
Location: Chicago

Commercial Tile Design
Project: United Polaris
Designer: Fiandre
Location: Newark, N.J., and San Francisco


Grand prize
Project: Hinkley Project
Installer: Hawthorne Tile
Location: Portland, Ore.

Residential Stone Installation
Project: L.A. Residence
Installer: Carnevale & Lohr, Inc.
Location: Los Angeles

Commercial Tile Installation
Project: Columbia Hotel
Installer: David Allen Company
Location: Washington, D.C.                                                                                         

Commercial Stone Installation
Project: Concord Plaza
Installer: Pennacchio Tile, Inc.
Location: Concord, Calif.                      

To learn more about the latest in the tile and stone industry, visit

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Coverings 2019 presents Best Booth Awards

Fiandre earned the most Inspirational Design award for its booth.

Orlando, Fla.—Coverings has announced the winners of its 2019 Best Booth Awards. The program recognizes outstanding booths based on their design, creativity, display of product, use of space and overall presentation. This year an esteemed panel of judges selected six extraordinary displays to receive the coveted honor from more than 1,100 exhibitors.

“Every year we are incredibly inspired by the ingenuity that goes into the beautifully designed booth spaces incorporating tile and stone at Coverings,” said Jennifer Hoff, president of Taffy Event Strategies, the event management company that produces Coverings. “We’re honored to present six winners this year, who undoubtedly make Coverings one of the most beautiful expositions in the country.”

The Overall Best in Show honor was presented to Torrecid (#2621), which showcased a compelling booth design inspired by the warm and comforting environment of a gastro pub. The sophisticated space was specifically designed to showcase a significant variety of ceramic applications—flooring, cladding, furniture and countertops in numerous sizes, natural colors, textures and finishes.

Earning the most Inspirational Design was Fiandre (#3609) for its homage to old world Italian vintage ceramic workshops, where intricate ceramic artistry has taken place for decades. The booth’s dramatic portico featured 10 archways surrounded in Sahara Noir, a dark ceramic tile with veining and movement. The archways were complemented with a dynamic flooring application—Calacatta Macchia Vecchia—resembling the look of ancient marble.

Lamosa (#3125) earned the Best Use of Tile award for its creative display that was designed to emphasize the beauty of natural materials. The booth’s wood enclosure is punctuated with a series of dynamic circles showcasing one of the brand’s newest ceramic tile offerings. Inside, Lamosa curated its selection of products for the U.S. market to include a beautiful array of stone, concrete and wood looks in a variety of formats. 

The Urban Modern honor was presented to Cooperativa Ceramic D'Imola (#1234), which showcased three standout products—Bianco, Metallo, and Legno—all inspired by reversed patterns in order to create a compelling, new look. The contemporary design highlighted a range of different patterns resembling marble, metal and wood, offering an array of options for the modern home. 

Ceramiche Refin (#1422) earned the On Trend In Smaller Space award, where bold use of color and sharp architectural design highlighted the beautiful, large format ceramic tiles throughout. Three ceramic products took center stage—Vetri, which features delicate color variations; Creos, which conveys softness and depth through the use of neutral colors; and Prestigio, which offers a natural marble look with original veining patterns and a polished finish.

The Lifestyle Honor was presented to Living Ceramics (#4867), which designed a neutral, yet inviting space that emphasized the beauty of its ceramic tiles. Framed with white wood and painted in a custom color, the booth highlighted the simplicity and sophistication of a neutral palette and featured the intricate designs within its stunning product portfolio.