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Creating Your Space’s new videos aim to engage, educate

San Rafael, Calif.—Creating Your Space has launched its new countertop videos for natural stone slab. These educational videos are the next series in the extensive product knowledge video collection Creating Your Space provides to its dealers for use in their custom websites, social media and in store to engage and educate consumers.

The natural stone countertop series includes two videos: “Before You Buy Natural Stone Slab Countertops” and “Care and Maintenance.” In the first video, consumers learn essential product information, what to expect from a natural stone slab, edge treatments and seaming. This video inspires through beautiful imagery while educating and setting realistic expectations.

The second video demonstrates the proper cleaning techniques for natural stone and provides information on the correct type of products to use while also showing what not to do when caring for a natural stone slab countertop.

Next up in the video series will be Quartz countertops.

To view the videos, visit: creatingyourspace.com/productvideos#countertops

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Johan Magnusson appointed president, CEO of Kährs Group

The board of Kährs Holding AB, Kährs Group, has appointed Johan Magnusson as new group CEO. Magnusson brings years of experience in a range of pan-European and global companies and was most recently managing director at Owens Corning as well as senior vice president of Paroc Technical Insulation. Magnusson replaces Christer Persson and will start his appointment on Sept. 1, 2019.

“We are very happy to welcome Johan Magnusson to Kährs and are excited about him taking the company toward continued growth in the future and further development,” said Anders Wassberg, chairman of the board of Kährs. “With a proven track record of leading and growing businesses in our sector, he has the capabilities required to drive exceptional business performance by creating strategic clarity, driving commercialization and customer focus, while ensuring disciplined execution.”

Magnusson eager to joing the team. “Kährs is a market leader with brands known for both tradition and a strong product and market offering,” Magnusson said. “I am delighted to join Kährs as CEO and contribute with my experience to grow and strengthen the company further. The business is well-positioned to capture new opportunities and I am confident that we have the team and resources to gain a greater foothold in our core European markets and beyond. I look forward to working with the Kährs team as we take the company to the next stage of development.”

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Mohawk cushions fight against breast cancer

Calhoun, Ga.—Mohawk expands its fight against breast cancer with its continuing support of the Susan G. Komen 3-Day Walk. This year, Mohawk is not only donating more than 5,000 SmartCushion pads to comfort walkers and crew members, but it is also teaming up with retail partners in each city to host a celebratory lunch to mark the halfway point—the completion of 30 miles, which is a huge feat for the walkers.

“The spirit, positivity and hope of the 3-Day really touch the hearts of those of us at Mohawk,” said Michel Vermette, Mohawk’s president of residential carpet. “As a company, we believe in utilizing our resources and products to contribute to the local communities where we work. We believe that together we can give the thousands of people who are diagnosed with breast cancer each year a fighting chance to have a better life. That’s why we are proud and eager to provide any support we can—from products that ‘cushion the fight’ to donations that fund valuable research.”

This is the fourth year Mohawk has provided soft, durable and eco-friendly SmartCushionfor the three-day, 60-mile walk in all seven participating locations: Michigan, Twin Cities in Minnesota, New England, Seattle, Philadelphia, Dallas/Ft. Worth and San Diego. Cushions are placed under sleeping bags at night and will be available, along with sun shelters, for seating at lunchtime, including the halfway celebrations.

Additionally, Mohawk will donate bright pink carpet for “Mohawk Mile,” a path leading walkers to the finish line each day. Commercial brand Mohawk Group will also be supplying pink and gray carpet tile rugs created using its Pop Icon and Taped Off styles for the hospitality areas at each 3-Day camp.

“At this year’s events, our goal is to provide an elevated brand experience and spread awareness of Mohawk’s commitment to Komen,” said Karen Mendelsohn, Mohawk’s senior vice president of marketing. “As our lunch signage says, ‘More Celebratory Moments are Made on Mohawk,’ and we are excited to celebrate with these dedicated walkers. From the opening ceremony to the halfway point to crossing the finish line to camp, we want the walkers to know that Mohawk is along for the journey.”

One of Mohawk’s behind-the-scenes roles at the 3-Day events is cleaning up the used SmartCushion pads. SmartCushion from each 3-Day is recycled into new padding through ReCover, Mohawk’s recycling program. Since its inception in 2006, ReCover has diverted more than 100 million pounds of carpet and cushion from landfills. In 2018, Mohawk recycled 33,320

pounds of cushion from 3-Day events.

Mohawk was named a 2017 “Rising Star” partner by Susan G. Komen because each year since 2001 it has strengthened its commitment to Komen’s mission by expanding its programs and exploring new ways to engage with the organization. The company’s fundraising programs, Mohawk Flooring’s Decorate for the Cure and Mohawk Group and Durkan’s Specify for a Cure, have donated more than $5.5 million to date to Susan G. Komen, serving millions in more than 30 countries.

For more information, visit mohawkflooring.com.

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Mohawk to consolidate Karastan rug production

Calhoun, Ga.—Mohawk Industries announced it will consolidate Karastan rug production in northwest Georgia. Rug operations at the company’s Eden, N.C., facility will end in October 2019, and the plant will focus on producing high-end residential, commercial and aviation carpet.

With this transition, Mohawk will improve service to customers and leverage resources from across the company’s flooring business to create products that preserve the Karastan brand’s heritage and complement today’s homes.

“Mohawk is the world’s largest provider of rugs, including the area, accent and bath categories,” said Rocky Casteel, president of Mohawk Home. “Consolidating our rug operations in one region allows us to integrate our product development, marketing and manufacturing talent to deliver collections that excite the consumer with the performance of our proprietary fibers and the beauty of our award-winning designs.”

In 1928, Marshall Field established the Eden facility to manufacture rugs for his chain of department stores. Sales eventually expanded to other retailers as part of the Fieldcrest family of household products. In 1986, Fieldcrest acquired carpet-maker Bigelow-Sanford, and in 1993 sold its rug and carpet business to Mohawk.

In 2015, Mohawk expanded manufacturing at the Eden facility with new investments in commercial and aviation carpet. At that time, Mohawk increased the plant’s workforce and installed state-of-the-art equipment, creating the foundation for a strong commercial flooring facility that can meet growing demand for aviation carpet and add depth to Mohawk’s commercial carpet business.

Karastan remains one of Mohawk’s master brands, with collections in rugs, residential carpet, carpet cushion and commercial carpet. The company is particularly committed to maintaining the iconic status of Karastan rugs while tailoring exciting collections at all price points.

“We celebrate the important legacy created by four generations of Karastan rug artisans at Eden,” said Karen Mendelsohn, Mohawk’s senior vice president of marketing. “We’ll honor those thousands of men and women by maintaining the exemplary standards of design and quality that define the Karastan name. A significant percentage of our beautiful Karastan rugs are already manufactured in northwest Georgia, and this reorganization will energize our entire rug business. We’ll expand our support for the category with the upcoming launch of multiple new platforms designed to help consumers better appreciate the versatility and accessible elegance of our rug collections.”

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Tarkett commits to addressing diversity, equity, inclusion in design industry

Solon, Ohio—Tarkett has announced its national title sponsorship of the Design Museum Foundation’s upcoming exhibition, We Design: People. Practice. Progress. The sponsorship is an important step in a multi-year plan to make diversity, equity and inclusion a major company focus, both internally and in collaboration with the architecture and design industry.

“Our relationship with Design Museum on the We Design exhibit is an important step to bringing broader awareness and collaboration around this need,” said Mausi McDaniel, vice president, brand & design marketing, Tarkett North America. “We realize this is no small endeavor, but diversifying our talent is both the right thing to do, and critical to the future relevance of our professional and cultural contributions.”

We Design is a multimedia exhibition celebrating a variety of creative professionals—of differing ages, genders, backgrounds, races, ethnicities, sexual orientations and abilities—showcasing their unique career paths through stories and photos, along with examples of their work throughout their careers, including design process imagery and artifacts. The exhibition also explores the need for more diversity in the design and innovation industries through quantitative and qualitative data visualizations and case studies.

This exhibition will be free and open to the public, premiering in early October 2019 at the Bruce C. Bolling Municipal Building in Roxbury, Mass. From there, the exhibition will continue to travel around Greater Boston and beyond, over a multi-year period, and will eventually be cataloged in a print publication.

For more information, visit: tarkettna.com.

 

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Laticrete looks to future with 3D printing mortar technology

Bethany, Conn.—Laticrete is solidifying its place as a driving force behind industry advancements with an investment in 3D printing mortar technology. The company is sponsoring Ball State University Design Innovation Fellow and assistant teaching professor Christopher Battaglia to create DE|stress, a 3D-printed concrete shell of 110 unique panels that will be assembled on top of a pavilion created using a 3D printable mortar prototype Laticrete developed and plans to launch in 2020. The project will be featured among 18 other temporary installations at Exhibit Columbus, the annual exploration of architecture, art, design and community in Columbus, Ind., which kicks off Aug. 23.

“Our company’s collaboration with Christopher and the production of a 3D printable mortar prototype is part of an ongoing innovation effort in both 3D printing and the digital transformation of construction,” said Matthew Carli, Laticrete director of innovation and strategic planning. “Laticrete has been a trendsetting leader in the industry for more than six decades and is now using its knowledge of cement chemistry to build the future of the construction industry. We are happy to support future talent like Christopher and anticipate that our work with Ball State University for Exhibit Columbus is just the tip of the iceberg.”

Key attributes of the prototype cement-based mortar for use in 3D printing are related to durability and the ability to produce this product globally. The prototype was designed to support multiple layers to avoid collapse and was created using controlled materials that can be locally sourced for mass production worldwide.

In addition to the collaboration with Ball State University, Laticrete is working with large scale 3D printers in other countries such as Dubai to test its prototype. Locally sourced and produced materials from Laticrete are currently being printed by 3DVinci Creations to have a reproducible system developed for the Gulf environment.

“The printed materials are designed to encompass excellent performance, ease of use and sustainability,” said Dr. Kho Verian, the scientist who leads the development of Laticrete 3D printing materials. “Dubai being synonymous with avant-garde is the perfect home for such collaboration and is the ideal opportunity for us to explore the local dynamics from sourcing local materials to understanding how the materials will hold up post print.”

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Shaw Contract launches new collections

Joy Squared

Cartersville, Ga.—Shaw Contract has introduced Joy Squared, an American-made LVT collection inspired by the spontaneous and joyous moments of youth, as well as Living Systems, a new Cradle to Cradle Certified Silver collection of carpet tiles that represents a holistic design approach. Joy Squared is available in a 24 x 24-inch format, while Living Systems is available in 9 x 36-inch carpet tiles.

Embracing the concept of regenerative design, Living Systems integrates human needs in the built environment with sustainable integrity. As biophilic design becomes increasingly important in the built environment for its restorative and rejuvenating benefits, Living Systems’ nature-inspired and regenerative qualities are particularly relevant. With biophilic references that evoke a sense of calm, Living Systems is a welcome solution for healing spaces. This soft surface flooring collection reduces stress through the use of patterns, textures and colors found in the natural ecosystem, creating a visual that promotes wellbeing.

Living Systems

As the name suggests, Joy Squared is more than joyful colors. The collection brings an exponential amount of possibilities to create stimulating environments with energetic colorways and a simple shape to use as a building block throughout. Shaw Contract knows from color theory and the psychology of learning spaces that the right color choices can positively influence information retention and participation, improve attention span and increase the feeling of safety. With a wide range of colors including neutrals, soft hues and brights for pediatrics and a subtle small-scale pattern, Joy Squared also creates a strong foundation for healing environments, in addition to educational and other commercial spaces.

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Patcraft’s Walk Forward collection enhances entry spaces

Cartersville, Ga.—Patcraft has launched its newest modular collection, Walk Forward. An entrance flooring solution that offers scrubber capabilities to capture soil and reduce slips and falls for entry spaces, Walk Forward features modern, abstract patterning to create scale and movement across the floor. The 24 x 24-inch tiles are available in four colorways and are designed to seamlessly coordinate with other Patcraft soft and hard surface flooring products for maximum design flexibility.

“With Walk Forward we explored the need for sophisticated patterns and modern visuals within entrance flooring products and how these designs work with other flooring throughout a space,” said Shannon Cochran, vice president of creative and design, Patcraft. “This collection is designed to enhance entry spaces while also meeting the durability and performance preferences of end-users.”

Available in both loop and tip shear constructions, Walk Forward features four patterns that range in scale to create dimension and increased texture. Constructed with Eco Solution Q Nylon and EcoWorx backing, Walk Forward is Cradle to Cradle Certified Silver. Products are backed with limited lifetime warranties against stain, colorfastness to light, static and abrasive wear for maximum performance and appearance retention.

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Tarkett’s LCCA simplifies commercial flooring selection

Solon, Ohio—Tarkett has released a new digital Life Cycle Cost Analysis (LCCA) tool for commercial flooring options. The tool can be accessed at flooringlifecyclecost.tarkettna.com.

According to Tarkett’s research, 92% of facility managers surveyed find total cost of ownership (TCO) or LCCA to be key drivers in their decision making. The problem is that only 12% of those surveyed have actually conducted an LCCA. There are several reasons for this discrepancy:

  • There hasn’t been a reliable LCCA tool available
  • Accurate cost analyses have been too time consuming
  • Managers have a general lack of knowledge and resources to conduct an analysis

As a result of this, too often, the only financial information taken into account when making a commercial flooring selection is the initial purchase cost. This does not take into account the longer-term costs of installation, maintenance and premature replacement, which cause future budget constraints.

In response to this need, Tarkett has created a third-party assessed cost analysis tool that compares all types of commercial flooring, including product categories not currently offered by Tarkett. The tool includes a floor’s installed cost (national averages for product purchase, floor prep and installation costs), as well as maintenance costs, as calculated by The World Cleaning Industry Association (ISSA). The result is an unbiased cost analysis that helps facility managers feel confident in making informed purchase decisions.

Special features of the LCCA tool:

  • Compare up to three flooring categories at a time
  • Default to the national averages for flooring costs, or use the sliding scales to adjust to known local costs
  • A PDF with LCCA results immediately sent to your inbox
  • Option to request follow-up from a Tarkett representative
  • Phase II of the tool will include a mobile application

“Tarkett aims to create the easiest customer experience in the industry,” said Jeremy Salomon, director, segment strategy for Tarkett North America. “We know that’s a tall order, but when we see a clear need like this, we get to work. The LCCA tool will help our sales team answer important questions about flooring options. But more importantly, it’s going to make our customers’ lives easier, by giving them the information they need with just a few quick clicks of the mouse. We’re really excited to offer this solution.”

For more information, visit: tarkettna.com.

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Mercier establishes new distribution partner for Southeast market

Montmagny, Quebec, Canada— JJ Haines is now the exclusive supplier of Mercier Wood Flooring's residential and commercial product lines in North and South Carolina, Tennessee, Georgia, Alabama and Florida. JJ Haines is replacing Compass Flooring, Mercier's previous supplier.

This news aligns with the distribution partnership established with Haines at the start of 2019. “This is a major opportunity for Mercier and JJ Haines to expand into the Southeastern market,” said Wade Bondrowski, director of sales, USA, Mercier. “We are delighted with this news and the partnership with Haines since the beginning of the year.”