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Mohawk announces hardwood price increase

Dalton—Mohawk Industries announced it will raise prices by an average of 6% on select hardwood flooring and accessories in the Columbia and Century brands, effective on all orders and shipments made on or after July 5.

Mill executives attributed the raise to the continued escalation of  lumber and transportation costs. Over the last two years, U.S. economic conditions have caused saw mills to reduce capacity and lower supply to the market, as well as go out of business altogether.

“This is a classic example of supply and demand economics; there is more demand than there is supply,” said Roger Farabee, vice president of marketing for Mohawk Hard Surfaces and Unilin Flooring. “As the market starts to pick up, everyone is scrambling for raw materials. There’s just not enough out there to meet our needs, but we hope the increases stop when more players re-enter the market.”

For more information, call Mohawk at 706.629.7721 or visit online at

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Commercial hardwood: Suppliers bank on service, innovation, value

The commercial sector for the past two years has been experiencing the same challenging conditions that have plagued its residential counterpart since late 2006. The good news is that the downturn will not be nearly as prolonged, with many indicators suggesting the rebound may be forthcoming during the second half of the year.

For Mannington Mills, the segments hardest hit have been retail and hospitality as fewer new stores and restaurants were being built and flooring replacement work slowed significantly, according to Dan Natkin, director of hardwood business. “Healthcare and government-funded construction (military housing as an example) have fared better than the other traditional commercial segments in the past year.” Continue reading Commercial hardwood: Suppliers bank on service, innovation, value

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Armstrong to raise prices on hardwood

Lancaster, Pa.—Armstrong announced it will initiate a 6% price increase in the United States and Canada on solid hardwood flooring products effective with shipments on July 1st, 2010.

“Since the announcement of our last price modification, lumber and energy prices have continued to rise and early signs of a housing recovery are putting continued volume pressures on saw mills,” commented Daniel Call, vice president, wood product manager. “The cost impact on solid hardwood flooring is clearly visible in the price on commodities such as unfinished strip, which has increased 20% in the last 60 days.  Armstrong’s continued focus on productivity and overhead reduction allows us to protect our customers from the full severity of raw material increases.”

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HomerWood launches redesigned website

Titusville, Pa.— is the place to go for information on the mill’s products and programs, with a newly designed site to be user-friendly, navigable, and a resource to consumers and the flooring industry.

According to Dawn McElfresh, the manufacturer’s product manger, a consumer-centric marketing approach produced educational tools such as product searches by color, surface treatment or collection; detailed, visual zoom options; product links to room scenes, and practical decorating ideas. Continue reading HomerWood launches redesigned website

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3rd International Wood Flooring Summit: U.S., European laws, regulations take center stage

SHANGHAI—While the legitimacy and/or necessity of various green movement initiatives can be debated, recent laws, standards and regulations enacted at both the federal and state levels in the U.S., as well as in other parts of the world, have made it clear that certain practices will no longer be tolerated. These are specifically related to wood products—be they hardwood or laminate—and deal with deforestation, illegal logging and the destruction of exotic wood The effects of logging. species, along with the materials used to manufacture and handle wood floors.

Though many may have heard of the major laws and regulations, specifically the Lacey Act and CARB (phases I and II), except for executives at the major national associations from around the world and, to an extent, the manufactures themselves, there is still a great lack of understanding by most people in the supply chain concerning the consequences of these rules. Continue reading 3rd International Wood Flooring Summit: U.S., European laws, regulations take center stage

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Shaw acquires Stuart Flooring, adds to wood portfolio

DALTON—Add Stuart Flooring to Shaw Industries’ wood portfolio as it announced the purchase of “substantially all” of the assets of the hardwood strip Stuart Flooring manufacturing facilitymanufacturing facility located in Stuart, Va. Financial terms were not disclosed.

Stuart manufactures unfinished solid wood flooring and unfinished parquet flooring for residential applications. In addition to retailers and distributors, its customers include original equipment manufacturers (OEMs).

The purchase includes Stuart’s production, maintenance, boiler, drying and transportation facilities, which total nearly 200,000 square feet, as well as its approximately 140 employees, including general manager Doug McDaniel, who has been heading the operation since 2004. Continue reading Shaw acquires Stuart Flooring, adds to wood portfolio

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National Wood Flooring Association: Initiatives range from environmental to A&D

NATIONAL HARBOR, MD.—Things are looking up for the hardwood flooring industry. So said Ed Korczak, CEO and executive director, National Wood Flooring Association Ed Korzcak of NWFA(NWFA), at the group’s annual convention here two weeks ago.

After a year in which the industry was down about 23% in dollars, Korczak said the association is seeing a 6% to 7% uptick in the first quarter of 2010 over the same year-ago period. “We attribute that to two things,” he said. “First, the consumer has a little more confidence due in part to unemployment remaining flat. Second is the result of pent-up demand.” Continue reading National Wood Flooring Association: Initiatives range from environmental to A&D

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Customization and visual quality define high-end hardwood

Hardwood has long had a reputation for being higher-end, almost a symbol of status for the home. It raises the value of a home, and adds beauty and warmth. But when the economy crashed, so did hardwood prices. In order to capture margin sales, companies slashed prices so low that hardwood became accessible for nearly all types of buyers.

However, a distinction still remains in higher end wood floors. Customization and visual options, sourcing and product quality all remain distinguishing factors in creating the Columbia Hardwoodupper echelon. Add that wood’s unique characteristics are imbued by Mother Nature—over which no one has any control—and that creates a floor that is even more special.

Continue reading Customization and visual quality define high-end hardwood

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State of the hardwood industry: Category sees light at the end of the tunnel

While manufacturers weren’t exactly eager to strip their poker faces, major hardwood players recently gave FCNews an exclusive perspective of the game. As if an economic recession wasn’t challenging enough, issues like recent legislation, a rise in material costs and the consumer’s visual market demands keep mills in a state of constant adaptation.

Though the flooring industry was hit hard with the collapse of the home remodeling and new construction markets, companies have started digging themselves out of the hole and reported profits for the early part of the year. Suppliers have even managed to shine in areas like consumer transparency, making the most out of legislation that regulates supply. Sticking it out in the seemingly limitless economic game is laying the groundwork for bullets in the hole. Continue reading State of the hardwood industry: Category sees light at the end of the tunnel

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*Web exclusive* State of the hardwood industry

Category’s future remains steady

Cautious optimism is the buzz phrase here. With economists and officials telling everyone the worst of the recession is over, no one wants to jinx the good-but-not-great news.

“We believe there will be continued improvement in 2010 driven by increases in the residential replacement market,” Buchanan said. “Our estimate is the wood market will be flat to slightly ahead of 2009.” Continue reading *Web exclusive* State of the hardwood industry