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The “Me” Centric Customer Experience

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by Carl Agers, CEO,  Rauxa

Whether B2C or B2B, customers have one thing in common: the potential to have deeply personal experiences as they engage with brands.

Whether a major decision maker for an enterprise technology decision or an everyday consumer’s impulse purchase, the experience customers have along the way shapes the entire relationship. Most importantly, these experiences don’t fit neatly into one box, such as the website or the retail store. In fact, there is a cacophony of touchpoints completely controlled not by brands, but by the customers themselves. Continue reading The “Me” Centric Customer Experience

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5 Facebook apps to give your business a good impression

According to a Mashable article published last fall, 50 percent of consumers value a brand’s Facebook Page more than its website. Moreover, 82 percent of survey respondents said a Facebook Page is a good place to interact with brands. So what do these stats mean? Nowadays, when consumers are interested in connecting and finding out more about your business, most of them are checking out your Facebook Page — not your website.

This knowledge should motivate you to ask yourself the following three questions:

1. What does my Facebook Page say about my business?

2. Does my Facebook Page give enough insight and information about who we

are/what the business does?

3. What is my Facebook Page doing to help me grow my business? Continue reading 5 Facebook apps to give your business a good impression

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12 Steps to a flawless Pinterest page

Are you satisfied with the way your Pinterest brand page looks? Would you like it to be perfect?

A complete and flawless Pinterest brand page is the requisite to marketing yourself on Pinterest. A well set up brand page can help you attract more followers, who will actively engage with your pins. This can play a key role in driving website traffic, building a brand, generating sales, etc. So make sure your Pinterest brand page is complete by carefully reading all the tips in this article and implementing them to set up or optimize it… Continue reading 12 Steps to a flawless Pinterest page

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WFCA members mobilize to help pass internet sales tax proposal

The following is from the World Floor Covering Association concerning the latest on the Marketplace Fairness Act.

As an initial step in ultimately passing the Marketplace Fairness Act, the Senate voted 75 to 25 to allow states to collect sales taxes from internet and mail order companies. The Marketplace Fairness Act addresses a fundamental unfairness that allows out-of-state internet and mail order companies to avoid collecting and remitting state and local sales taxes while local brick and mortar stores are obligated to collect these taxes. The proposed legislation would create a program that would require internet and mail order sellers to collect and remit sales taxes to states that elect to participate in the federal program. Continue reading WFCA members mobilize to help pass internet sales tax proposal

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LeClairRyan legal team advises on healthcare reform

Employers need to ramp up preparations for healthcare reform,

LeClairRyan legal team advises

Ongoing implementation of the Affordable Care Act (ACA) will challenge businesses

 on multiple fronts, warn veteran attorneys during recent webinar.

Newark, N.J.—American employers should get ready for a host of challenges linked to the ongoing implementation of the Affordable Care Act (ACA), said a team of LeClairRyan attorneys focused on helping clients cope with the 2,504-page healthcare reform package.

“Employees who lack coverage will not be able to buy insurance from the government’s Health Insurance Marketplace until Jan. 1, 2014—but this does not mean U.S. employers have a full year in which to make their final preparations for compliance,” noted LeClairRyan shareholder James P. Anelli during a recent webinar by the national law firm’s ACA team. “On the contrary, employment decisions made in 2013—regarding, for example, the number and types of employees on the payroll this year—could have a major impact on the bottom line in the year to come.” Continue reading LeClairRyan legal team advises on healthcare reform

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Statement from NAHB chairman on State of the Union Address

Rick Judson, chairman of the National Association of Home Builders (NAHB) and a home builder from Charlotte, N.C., issued the following statement regarding President Obama’s State of the Union address Tuesday night:

“Extremely tight mortgage credit conditions are hampering the housing recovery and hurting job growth. The nation’s home builders were very pleased to hear President Obama acknowledge this fact when he said ‘too many families with solid credit who want to buy a home are being rejected.’

“The President further noted that the housing sector must be involved in the rebuilding effort and we wholeheartedly agree. Building 100,000 homes creates 300,000 full-time jobs. With the right policies in place, housing can continue to lead the economy forward.

“NAHB stands ready to work with the Administration, Congress and regulators to ease restrictive lending requirements so that qualified home buyers can obtain affordable home loans and to open up the lines of credit for home builders so they can meet growing demand in communities across the nation.”


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Letters: One standard simplifies carpet installation

Volume 26/Number 19; February 4/11, 2013

Carpet and rugs create a quieter, more comfortable, safer and sustainable environment in homes and businesses. But the carpet value chain consists of a lot more than merely manufacturing the product. Soon after distribution and sale, carpet has to be installed.

In past years, carpet installation was a trade handed down from employer to employee. But the quality of installation work was highly dependent on the quality of on-the-job training programs, as well as how receptive an aspiring installer was to that training. Continue reading Letters: One standard simplifies carpet installation

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New U.S. homes are 30% larger, consume less energy than older counterparts

Analysis from EIA’s most recent Residential Energy Consumption Survey (RECS) shows that U.S. homes built in 2000 and later consume only 2% more energy on average than homes built prior to 2000, despite being on average 30% larger.

Homes built in the 2000s accounted for about 14% of all occupied housing units in 2009. These new homes consumed 21% less energy for space heating on average than older homes (see graph), which is mainly because of increased efficiency in the form of heating equipment and better building shells built to more demanding energy codes. Geography has played a role too. About 53% of newer homes are in the more temperate South, compared with only 35% of older homes.

The increase in energy for air conditioning also reflects this population migration as well as higher use of central air conditioning and increased square footage. Similar to space heating, these gains were likely moderated by increases in efficiency of cooling equipment and improved building shells, but air conditioning was not the only end use that was higher in newer homes. Continue reading New U.S. homes are 30% larger, consume less energy than older counterparts

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CRI's Mendez attends second Obama inauguration

CRI’s Mendez Attends Second Obama Inauguration

Written by  Jennifer Mendez, Carpet and Rug Institute (CRI) vice president of government relations

Posted: 24 Jan 2013 03:30 AM PST |

Living in Washington, DC offers opportunities that no other city allows. I live inside the Capitol Beltway, so I can be on Capitol Hill in less than 15 minutes, traffic permitting. I believe in taking advantage of every unique opportunity that living in the DC metropolitan area offers. Continue reading CRI's Mendez attends second Obama inauguration

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An overview of ‘Obamacare’

Volume 26/Number 18/January 21-28, 2013

What does the Affordable Care Act mean for small business owners

by Jenna Lippin

For small businesses, providing health benefits often proves to be a challenge.  On average, small businesses pay about 18% more than large companies for the same health insurance policies. Because of this cost difference, smaller businesses are currently less likely to offer health insurance coverage to their employees than larger companies. Fifty-seven percent of small businesses with 50 or fewer workers offered health benefits to employees, compared to 92% of businesses with 51 to 100 workers, and 97% of businesses with 101 or more workers in 2011.

Going forward, several provisions of the Affordable Care Act (ACA), also known as “Obamacare,” will likely have significant effects on medical coverage for small businesses, their employees and their families. The areas of the ACA that will affect small businesses the most are the creation of new insurance exchanges, tax credit subsidies and penalties for some employers if they do not offer coverage. Continue reading An overview of ‘Obamacare’