The Brief

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The Brief

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Carpet

Shaw Floors returns as sponsor of college football playoff

Atlanta—Shaw Floors announced it is an official sponsor of the 2025 College Football Playoff (CFP), capitalizing on its sponsorship with the “Pet Perfect Puppies...

FLOR unveils new area rugs for winter season

Atlanta—FLOR, a high-end area rug brand, has launched its Winter Collection to usher in the season’s interior trends. The collection embraces mixed materials, rich...

Tarkett unveils Preserved Treasures carpet collection

Solon, Ohio—Tarkett has unveiled a new carpet collection, Preserved Treasures. Designed with life-plan communities in mind, the collection offers an elevated design aesthetic that...

Resilient

Ultimate Floors re-invests in success

In just five years, Ultimate Floors has grown from a regional player to a burgeoning national brand in the flooring industry. And it’s not...

Mannington reveals inspiration behind the designs

Salem, N.J.—Eye-catching new products; game-changing technologies; and strategic product line extensions. These are among the highlights that Mannington is focusing on for 2025. The...

AHF Contract launches Nod to Nature LVT

Mountville, Pa.—AHF Contract has launched Nod to Nature, a new luxury vinyl collection designed to blend the beauty of the natural world with high...

Wood

Hardwood: Technological advancements raise the stakes

Hardwood flooring suppliers are utilizing technology to achieve several primary objectives: enhance the product’s visual appeal through innovations in finishing/staining; improve wood’s resistance to...

Kährs’ Bud Lopez retires, promotions announced

Pottsville, Pa.—Kährs Americas has announced the retirement of Bud Lopez, a valued member of the company since 1997. Lopez's journey with Kährs began at...

For Urbanfloor, it’s all about the presentation

It’s often said that you only get one chance to make a first impression. Well, that’s precisely the approach Urbanfloor is taking with the...

Laminate

Mannington reveals inspiration behind the designs

Salem, N.J.—Eye-catching new products; game-changing technologies; and strategic product line extensions. These are among the highlights that Mannington is focusing on for 2025. The...

FCNnovation Awards 2024: Laminate

FCNews unveiled the winners of its fourth annual FCNnovation Awards—an initiative designed to recognize and showcase some of the most innovative new products and...

Dealers, distributors cite top laminate picks

Laminate flooring products have historically been associated with affordability, durability, extreme scratch resistance and, more recently, waterproof performance. Increasingly, suppliers have been working overtime...

Tile

Daltile, Marazzi, American Olean exhibiting at CCA Global

Orlando—Daltile, Marazzi and American Olean are exhibiting together in Booth #201 during the CCA Global Partners Winter Convention 2025, taking place here from Jan....

Emser Tile appoints Carly Ghodsian to Enhance brand

Los Angeles—Emser Tile recently introduced Carly Ghodsian as its creative lead behind its Enhance by Emser Tile brand. This exclusive brand features selected ceramic...

Daltile highlights 2024 launches in end-of-year recap

Dallas, Texas—In 2024, Daltile added new tile and stone collections into its product portfolio along with launches of extra-large porcelain and quartz slabs. “Our Daltile...

Technology

Cyncly focuses on taking retail to the next level

When Cyncly announced the acquisition of Broadlume—its fourth flooring software acquisition in two years—last month, it solidified the company’s dominant position in the retail...

QFloors releases QTagger showroom tagging product

South Jordan, Utah—QFloors announced a new product to help flooring dealers easily keep their showrooms up to date and looking professional: QTagger. QTagger, now...

Unilin launches updated bevel patents, KONO machinery

Waregem, Belgium—Unilin Technologies has launched an innovative production process for pressed bevels in SPC flooring. Using specially designed equipment in cooperation with Chinese manufacturer...

Installation

RFCI welcomes Versatrim as supply chain associate

LaGrange, Ga.—The Resilient Floor Covering Institute (RFCI) recently added Versatrim, a leading supplier of high-quality moldings for resilient flooring, as a supply chain associate...

FCNnovation Awards 2024: Installation

FCNews unveiled the winners of its fourth annual FCNnovation Awards—an initiative designed to recognize and showcase some of the most innovative new products and...

Unilin receives patent protection for hybrid core flooring

Waregem, Belgium—Unilin Technologies has announced its latest patent protection for its hybrid core technology. The European Patent Office has granted a new patent EP...

Underlayment

Leggett & Platt announces Make-A-Wish partnership

Carthage, Miss.—Leggett & Platt Flooring Products has partnered with Make-A-Wish Foundation in an effort to aid in granting more wishes to children fighting critical...

Foam Products Corp to open IXPE production facility

Trion, Ga.—Georgia-based Foam Products Corp (FPC) is set to open its new IXPE manufacturing facility by the end of Q3 this year. The $15...

LSI Flooring rebrands padding

Calhoun, Ga.—LSI Flooring has officially announced its latest advancements in the carpet and area rug padding industry. Since acquiring Daltonian Flooring’s padding division in...
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