Saint-Georges, Québec— Mirage launched a new feature on its website: Mirage InstaVu, a “digital decorator” that allows consumers to view its variety of flooring virtually.
The Mirage InstaVu is simple and easy to use, according to Mirage. It is designed to give consumers the ability to instantly try Mirage floors from home. The feature is said to offer a virtual reality experience.
“We know that floors are a significant investment and offering the option of viewing their décor with our Mirage hardwood floors will certainly make the consumer purchasing process easier,” said Brad Williams, vice president of marketing at Boa-Franc, the makers of the Mirage brand. “Another innovation by Mirage.”