Medley, Fla. —IndusParquet, manufacturer of exotic hardwood flooring, announces that Helio Castroneves, Team Penske’s racing star, three-time Indy 500 champion and “Dancing with the Stars” winner, will serve as the face of the company’s brand throughout 2012. Castroneves will be featured on flooring dealer showroom point-of-purchase displays, window decals and more.
The racing star and IndusParquet are in the process of brainstorming additional opportunities for the celebrity to represent the company. The partnership was born as a result of Castroneves’s interest in IndusParquet flooring for his home.
“I chose IndusParquet for my home because of the quality of their products and because I trust them,” said Helio Castroneves. “In my work, I am always striving for perfection and that is exactly what I have found in IndusParquet. I also like that they are a Brazilian company.”
“We were thrilled when we learned that Helio had selected IndusParquet flooring for his home and we are excited about our partnership with him,” said IndusParquet Vice President of Sales & Marketing, Jason Strong. “Helio’s Brazilian heritage combined with his passion for being and having the best makes us extremely proud that he chose IndusParquet.”