Turnhout, Belgium—i4F has appointed Adina Caldararu as commercial and demand creation director for Europe. In this role, Caldararu will drive i4F’s commercial as well as demand creation strategy in Europe from the company’s headquarters here. Reporting to the CEO, she is also a member of i4F’s management team.
“We are thrilled to welcome Caldararu into the i4F family as a key member of our management team,” said John Rietveldt, CEO. “With her extensive background within renowned organizations and demonstrated ability to drive revenues through innovative strategies, I am confident that Caldararu will make an immediate impact on our growth in Europe. Her commitment to fostering strong customer relationships as well as cultivating demand creation will be instrumental as we expand our market presence in this mature and strategically important region.”
Caldararu joins i4F from Royal Philips, where she held several senior sales positions during her 18-year career there. Her last role at Philips was as commercial director, international key accounts—where she implemented a new strategic account management framework and worked to increase revenues through innovative channel strategies. Previously, she held the role of commercial excellence director—focusing on strategy and transformation, to drive innovative CRM initiatives and improve customer satisfaction.