Successful branding campaigns can be seen across the business world—from the “Mayhem” character in Allstate’s insurance commercials to the decades old “Just Do It” Nike campaign. This positioning has become even more important in today’s world where brands can only gain clout by being their true, authentic selves—and showing those selves to the world.
The flooring world is no different. Suppliers have worked hard to shape their brands successfully in order to help the retail community reach beyond the big boxes and gain market share.
To read the full Power of Brands special section, see the FCNews July 29/Aug. 5 issue.
