Crossville unveils new Beljn porcelain tile collection

HomeNewsCrossville unveils new Beljn porcelain tile collection

Crossville, Tenn.—Crossville, the newest brand under the AHF Products portfolio, introduces Beljn, a new porcelain tile collection that is inspired by Belgium limestone. The collection features the maintenance-free qualities and strength synonymous with porcelain.

“Our new, unpolished finish, FeatherSoft, feels almost like finely woven cashmere underfoot,” said Lindsey Waldrep, vice president of marketing for the Crossville brand. “It is silky and smooth to the touch while maintaining an extremely high dynamic coefficient of friction rating. This combination of aesthetics and technology makes Beljn a showstopper inside and out.”

Beljn is handcrafted in the U.S. and joins Crossville’s competitive in-stock program for quick fulfillment. Coupling the timely turnaround with its ability to move effortlessly between indoor and outdoor applications makes Beljn an excellent choice for commercial and residential projects.

With a European sensibility featuring white veining, coal lines and visible fossils, Beljns old school styling is modernized with a decidedly contemporary color and sizing. Sizes range from traditional 12 x 24 to an expansive 24 x 48. Square and brick mosaics are available to complement spaces from a commercial shower to a residential backsplash.

Beljn comprises five hues ranging from light to dark and is available in two finishes: unpolished, which features Crossvilles proprietary glazing technique; and a bush-hammered style exterior finish designed for grand scale and high fashion in outdoor spaces.

Beljn is ideal for large-scale commercial and residential installations, including feature walls and expansive floor designs. The finely crafted porcelain stone is also suitable for outdoor installations, and is ideal for interior flooring, especially in kitchens, bathrooms and mudrooms. It is suitable for use in wet applications, making it a popular choice for shower floors and walls.

Must Read

Obituary: Paolo Mularoni, president Del Conca USA

Clemson, S.C.—Paolo Mularoni, president of Ceramica Faetano and Del Conca USA, passed away suddenly February 23 due to illness. "We are deeply saddened to learn...

NAHB: Slight rise in single-family starts seen

Washington, D.C.—The National Association of Home Builders (NAHB) reported that single-family housing starts should register a slight uptick in 2025 as builders contend with...

TISE 2025: Resilient evolves to meet customer needs

(part two) Las Vegas—Resilient suppliers touted a bevy of new innovations at the 2025 International Surfaces Event (TISE), including thicker, performance-driven SPC, sustainable rigid...

AHF Products brands earn 2025 ADEX Awards

Mountville, Pa.—Three AHF Products brands—Crossville, Armstrong Flooring and AHF Contract—have each received the prestigious Platinum Award from the 2025 ADEX (Awards for Design Excellence),...

NAHB: Today’s buyers seeking smaller homes

Washington, D.C.—Home affordability issues, driven in large part by stubbornly high interest rates, are forcing those potential home buyers in the market to look...

Lunada Bay appoints Tony Demaggio director of national accounts

Harbor City, Ca.—Lunada Bay Corporation has appointed Tony Demaggio as director of national accounts. This newly established role is a key part of the...
Some text some message..
X