Dalton—EF Contract’s offerings for the multifamily market have expanded with the launch of its new Book Club carpet collection. Three broadloom patterns in seven coordinated colorways offer textural visuals and a softness that, while durable, also provide comfort underfoot at a good price point.
“We designed this collection to perform at the highest level,” explained Susan Curtis, director of product design and development for EF Contract. “While it performs really well, it also provides those useful neutrals, textures and subtle patterns that are in high demand for multi-family settings.”
Book Club styles are crafted using EF Contract’s solution dyed PET, resulting in vibrant, high-definition color that is resistant to fading and staining, in addition to bleach. The collection’s visuals are inherently vivid and durable thanks to this fiber, which delivers eye-catching aesthetics and state-of-the-art construction.
The patterns that comprise Book Club—Prose, Memoir and Novella—each feature slight variations in visuals and construction but all coordinate to create a complete soft flooring system. Prose is a workhorse cut-pile textural base product, while Memoir and Novella feature patterned cut-loop textural bases. Seven complementary colorways were chosen specifically for the multifamily segment. Each mottled swatch relates to one another across the three Book Club broadloom styles, providing different options between units and throughout living spaces.