FloorFolio Industries expands LVT line with Crete II

HomeNewsFloorFolio Industries expands LVT line with Crete II

CreteEdison, N.J.—FloorFolio Industries expands running line of LVT with Crete II.

“The original Crete was a staple for our tile offerings, so we redesigned the pattern to give it a bolder visual that would capture the true essence of concrete,” as per Michael Freedman, president and CEO. “We also updated the size to a square for ease of installation and aesthetics.”

Crete II blends industrial and contemporary style to bring you a versatile look that is ideal for any room type. The realism of the concrete adds an architectural element to the tiles, while the color palette is sure to inspire designer instincts. The exclusive embossed texture not only completes the look, but provides a true impression of concrete.

Must Read

The power of storytelling can’t be overstated

Most flooring dealers focus on facts and features in their marketing. They talk about square footage prices, durability and stain resistance. While these details...

Ensuring vendor partners are making it work at retail

In the highly competitive world of retail, manufacturers and regional distributors spend considerable time and resources vying for their share of business from retailers....

Coverings introduces expanded programs, activations for 2025

Orlando, Fla.—Coverings, North America’s leading international tile and stone showcase and educational conference, has announced an expanded roster of both new and returning programs...

Tuesday Tips: What’s your story?

https://www.youtube.com/watch?v=cyVHFnqKvRo&embeds_referring_euri=https%3A%2F%2Fwfca.org%2F&source_ve_path=OTY3MTQ Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer...

Wood: High-end products take center stage

If there’s any sector of the market that has proven to be “inflation-proof” over the past several years, it’s the high-end wood realm. That’s...

Haicl seeks to differentiate Shaw brands

Carolyn Haicl, the new senior vice president of marketing and brands at Shaw Industries, is a brand builder. Her experience as vice president of...
Some text some message..
X