Mountville, Penn.—AHF Products has officially purchased assets of Crossville, Inc., from the Curran Group, a family-owned, privately-held company. This acquisition catapults AHF into an industry-leading position in the fast-growing tile sector, with a comprehensive line of porcelain, ceramic, stone and accessories for both residential and commercial applications in interior and exterior floors, walls and countertops.
With 15 distinct brands and dozens of product collections spanning hardwood, vinyl, laminate and now tile, AHF has added to its stable of product offerings in the hard surface category. AHF president & CEO Brian Carson said he was drawn to Crossville for many reasons—namely, strong customer relationships; the U.S. manufacturing and product design strength; and, importantly, the company’s winning culture. Acquiring Crossville adds a vital piece to AHF’s strategic platform, Carson said.
“Crossville is one of the most highly regarded brands in commercial and residential tile products, with widespread distribution, premium products and a blue-chip customer base,” Carson added. “Adding a well-known and trusted brand like Crossville is a terrific complement to our legacy brands, which include Bruce and Armstrong Flooring. Today, we are a more valuable supplier because we can package the high-touch service that our customers know us for with an even more diverse product offering.”
Greg Mather, president and CEO, Crossville, noted, “We knew AHF Products was the perfect fit, and the best path forward for our employees and customers. We looked for characteristics that aligned with our culture and core values. AHF and Crossville share a dedication to upholding the high standards and valued services that have shaped both of our businesses throughout the years. This is truly a win-win outcome for everyone involved.”
Established in 1986 as America’s first large-format porcelain tile manufacturer, Crossville, located in Tennessee, is a leading American manufacturer of beautiful, sustainable porcelain materials that advance the frontiers of tile design and performance.
AHF Products has a long legacy of outstanding domestic production, tracing back to 1884 with Bruce hardwood and even earlier with the Armstrong Flooring brand. “The addition of the Crossville plants and 28 company-owned studios will strengthen our domestic footprint and grow our U.S. capabilities,” Carson said.
According to the company, this will be a seamless transition for customers. AHF Products and the Crossville team will invest in the Crossville brand to expand its product offering and reach. “Collectively, we will be a stronger, more capable organization with the ability to serve all our customers more effectively,” Carson added.
With five acquisitions in less than five years, AHF has significantly increased its product and service offerings for both the residential and commercial markets, has built a world-class organization, and is investing in state-of-the-art manufacturing facilities. Headquartered in Mountville, Pennsylvania, with the acquisition of the Crossville assets, AHF now operates 13 facilities – 12 in the U.S. and one in Cambodia – and has grown to over 3000 employees.
AHF previously acquired LM Flooring® in 2019, followed by the Parterre® and American OEM™ brands in 2021 and then Armstrong Flooring™ in 2022. The Crossville asset purchase is the latest for AHF Products as it continues to grow both organically and through acquisitions, continuing a strategy of serving its customers through sought-after products, outstanding service, and innovation.