Stafford, Texas—After serving the Northern California region for 35 years under the Floormasters name, the company has rebranded to Redi Carpet. The rebranding aims to unify the company’s regional and national identity under the name of its parent company, Redi Carpet. The unified brand more accurately represents Redi Carpet’s mission, core values and market position.
In December 2020, Redi Carpet, the premier flooring provider to the multi-family industry, expanded its national footprint by acquiring Floormasters, with locations in both Hayward and Sacramento, Calif. Since the acquisition, the company has continued to operate as Floormasters.
“We will continue to build on the success of Redi Carpet,” said Marlene Bouza, general manager, San Francisco Bay Area. “For over four decades, multi-family customers have relied on Redi to provide innovative products and next-day installations while delivering exceptional customer service. It’s an honor to be a part of such a lineage.”
Michael Irvine, general manager, Sacramento, added, “We are elated to take on the Redi name. Our customers will continue to receive the same expert flooring installations and repair services, from the same location, by the same friendly faces they have come to expect; we just have a new name.”
The new name and branding were rolled out Monday, Dec. 12, 2022.