Shaw supports The Nature Conservancy campaign

HomeNewsShaw supports The Nature Conservancy campaign

shaw nature conservancy billion trees campaignDalton— Shaw Industries Group, Inc., a Berkshire Hathaway company, will support the “Plant a Billion Trees” campaign from The Nature Conservancy. The campaign, which is also supported by multiple members of the Berkshire Hathaway Sustainability Leadership Council, is a forest restoration effort with an end goal of planting a billion trees. Shaw said its donation represents the company’s commitment to supporting organizations that are making efforts to increase the health and well-being of the planet.

“Trees contribute so many benefits to both people and nature, like providing clean air to breathe and helping regulate the earth’s climate,” explained The Nature Conservancy. “Shaw is one of several Berkshire Hathaway Sustainability Leadership Council members that is supporting nature this Earth Day, with a total impact of 15,000 trees planted.”

For its part, Shaw pledged a donation that is said to result in the planting of 1,250 trees all around the world, including the U.S., Mexico, China and Columbia. Shaw said its hope is to provide an easy way for others to help make a bigger impact, including an associate awareness campaign and opportunities for Shaw to match associate donations.

Shaw said it welcomes its customers and other partners to help support the planet through personal donations to the campaign. Donations will start at $10, which the company indicated should plant five trees and provide numerous benefits to people and the planet.

“The Nature Conservancy’s Plant a Billion Trees campaign aligns with our sustain[HUMAN]ability philosophy and understanding of the systemic connections between people and the planet,” said Kellie Ballew, Shaw’s vice president of global sustainability. “We’re proud to support the campaign as part of our mission to create a better future, both in our communities and across the globe.”

Must Read

The power of storytelling can’t be overstated

Most flooring dealers focus on facts and features in their marketing. They talk about square footage prices, durability and stain resistance. While these details...

Ensuring vendor partners are making it work at retail

In the highly competitive world of retail, manufacturers and regional distributors spend considerable time and resources vying for their share of business from retailers....

Coverings introduces expanded programs, activations for 2025

Orlando, Fla.—Coverings, North America’s leading international tile and stone showcase and educational conference, has announced an expanded roster of both new and returning programs...

Tuesday Tips: What’s your story?

https://www.youtube.com/watch?v=cyVHFnqKvRo&embeds_referring_euri=https%3A%2F%2Fwfca.org%2F&source_ve_path=OTY3MTQ Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer...

Wood: High-end products take center stage

If there’s any sector of the market that has proven to be “inflation-proof” over the past several years, it’s the high-end wood realm. That’s...

Haicl seeks to differentiate Shaw brands

Carolyn Haicl, the new senior vice president of marketing and brands at Shaw Industries, is a brand builder. Her experience as vice president of...
Some text some message..
X