Reward Flooring launches Europa collection

HomeNewsReward Flooring launches Europa collection

Santa Fe Springs, Calif.— Reward Flooring has launched its newest collection of prefinished engineered hardwood, featuring prime grade European oak.

Made in Europe with uncompromising quality, Reward Flooring said the Europa collection offers classic Scandinavian styling, featuring consistently long planks that are virtually free of knots, for an elegant, uniform look. Subtle, light colors aim to bring a modern, vibrant look to any space.

Offered in planks that are 9/16 x 5-1/2-wide and 7-foot-long, Europa features a 3.5mm sawn top layer finished with a highly UV-resistant, German-made urethane for maximum durability and ease of maintenance.

“This collection meets three different needs that we see emerging in the market: a cleaner, less busy visual, a return to a more classic width and a desire for a quality European-made product,” said Danny Harrington, vice president of marketing & product development, Reward Flooring. “Europa also addresses a problem that many consumers have experienced with white and gray colored Oak floors—they tend to yellow considerably with age. The UV resistance of Europa’s finish is second to none.”

Must Read

Retailers React: What areas outperformed expectations in 2024?

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we...

Hardwood: Technological advancements raise the stakes

Hardwood flooring suppliers are utilizing technology to achieve several primary objectives: enhance the product’s visual appeal through innovations in finishing/staining; improve wood’s resistance to...

How to leverage AI to improve efficiency

It’s fascinating how technology has transformed the writing and editing process over the years. In 1982, I was using a word processor to produce...

WOFB: A journey of resilience and empowerment (part 2)

(Second of two parts) Whether I’m helping people rebuild their homes or supporting individuals through personal transitions, I see my role as one of...

What’s next: First look at 2025 flooring introductions

Is 2025 the year carpet makes its long-awaited comeback? Can laminate continue its momentum? Is WPC primed for a rebound? And let’s not forget...

FCEF shares success stories in collaboration

The flooring industry is making waves in workforce development, thanks to the Basic Floor Covering Installation Program supported by the Floor Covering Education Foundation...
Some text some message..
X