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Fall intros: Innovations entice dealers to sell better goods

September 16/23, 2019: Volume 35, Issue 7

By Ken Ryan

 

The newest product introductions in the flooring industry run the gamut from latest in rigid core construction to carpet tiles engineered for exterior applications. What these disparate products have in common, however, are technology advancements that will help define and differentiate these innovations as they hit the market at the height of the fall selling season.

Engineered Floors
Its Dream Weaver residential brand is bringing to market a brand new line of design-focused patterns, textures and colors called DW Select. Comprising 14 initial styles, these carpets bring textural nuances reminiscent of natural materials into the home. Featuring EFs’ proprietary twistX technology, DW Select features blended fiber components that enhance wearability and styling.

Foss Floors
Foss’ Grizzly Grass mimics artificial grass but eliminates the many negatives associated with tufted grass constructions. Available in both broadloom and tiles, Grizzly Grass features DuraLock technology, which bonds all fibers in place without the use of latex/chemicals. Its premium self-stick tiles includes the company’s peel-and-stick backing system, making installation over any surface easy. Grizzly Grass is 100% waterproof and comes with a lifetime warranty against fraying, zippering, fading, stain and wear.

Inhaus
Launched as Inhaus’ first 100% commercially focused floor, Moto is a 3mm-thick, PVC-free, glue-down resilient plank manufactured in Japan. It is made of a polypropylene mineral composite core, ultra-clear 20-mil polypropylene surface wear layer and embossed surface to enhance the texture of wood. It is also topped with a protective surface coating. Created in collaboration with the design community, Moto consists of a collection of 12 colors.

Mohawk
Mohawk’s new, 100%waterproof SolidTech Plus blends style and durability. With low pattern repetition, painted beveled edges and embossed textures, SolidTech Plus adds a more authentic, natural hardwood look and feel to the SolidTech collection. Mohawk said the new rigid flooring is three times more scratch resistant due to its tough wear layer and enhanced lacquer finish. Its EasyClean technology adds stain and soil protection, while a UniClic locking system creates a watertight seam that traps water on the surface.

Phenix 
Entice and Tempt—created with 100% SureSoftSD and protected by Microban antimicrobial technology, are classic, casual textures. Available to retailers this fall, the multi-tonal shades of the 15-color palette are designed to create a neutral statement that sets the tone for an interior space. Resourceful & Rational, the newest casual textures from Phenix, combines fresh, earthy colors to create a 30-color line. Protected by Microban and constructed with 100% SureSoft carpet yarn, Resourceful & Rational are ideal for active households. Determined, Eager & Energetic—the latest pattern collection from Phenix—is crafted from original artistry, pulling inspiration from natural materials and textures. Twenty natural colors are available in this Microban-protected grouping.

Philadelphia Commercial
The newest carpet collection by Philadelphia Commercial, Shape of Color, is a 24 x 24-inch carpet tile featuring the company’s environmentally guaranteed EcoSolution Q Nylon and EcoWorx tile backing. Engineered to perform, Shape of Color is ideal for high-traffic applications. This collection includes two styles offering design versatility while adding bold expression to any space—Block by Block and Line by Line. Block by Block has bold contrasting colors, saturated tonal hues and neutrals that encourage the uninhibited use of color being embraced in fashion, the home and the workplace. Line by Line features a subtle color palette and a sophisticated linear pattern that reflects the angles in Block by Block.

Shaw Floors
Distinction Plus is Shaw Floors’ latest WPC introduction featuring 7 x 48 planks with 10 visuals in a range of wood species, including oak, maple, pine and eucalyptus. Part of the Floorté Classic Series, Distinction Plus was designed with classic style and amplified comfort in mind. Its foamed, 100% waterproof core promises better sound absorption and enhanced comfort underfoot for a softer, warmer hard surface flooring option. Distinction Plus protects from splashes, spills and daily household traffic thanks to Shaw’s Armourbead finish and 12-mil wearlayer.

USFloors
COREtec Stone presents a designer-curated collection of tile and stone designs. An embossed thermo-resin layer provides realism while integrated grout lines match the floor perfectly, without making a mess.

Chief among COREtec Stone’s achievements is a new, rigid mineral core that’s free of PVC and plasticizers. The rigid mineral core offers indentation resistance with dimensional stability, allowing the product to offer a 18 x 36-inch platform among its array of design-forward aesthetics and formats suitable for commercial or residential use. The rigid mineral core offers greater dimensional stability than WPC and SPC, making COREtec stone ideal for large spaces without using transition pieces. According to USFloors, moisture from the top or bottom will have no effect on COREtec Stone as its rigid mineral core is waterproof.

Wellmade
Opti-Wood rigid core hardwood flooring is now available in wider/longer premium planks—7-inch widths and 84-inch lengths featuring real hardwood bonded to Wellmade’s patented HDPC rigid core. Low-luster, wire-brushed finishes along with distressed and hand-scraped textures augment the collection’s dramatic visuals. Representing the next generation of engineered flooring, Opti-Wood is tolerant to temperature fluctuations while remaining stable in the most demanding environments. With its waterproof properties, Opti-Wood can be installed in areas prone to moisture and humidity, including kitchen, bath and below-grade applications.