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Novalis taps Hohenstein as director of strategic accounts

Dalton—Novalis Innovative Flooring recently named Nate Hohenstein as director of strategic accounts for its North American operations. Hohenstein will be responsible for guiding all facets of sales for NovaFloor and other strategic accounts for Novalis, and will report to Steven Ehrlich, vice president of sales and marketing.

Hohenstein’s responsibilities will include working with Novalis regional sales managers to maximize and expand the NovaFloor distributor network in North America.

Hohenstein joins Novalis most recently from Invista where he was responsible for the Stainmaster hard surface flooring product line. Prior to joining Invista he also spent time at Armstrong Flooring and Newell Brands in positions of sales management, trademark licensing and corporate development.

“Nate brings extensive sales management experience to Novalis and we are excited about him joining our team,” Ehrlich said.