Posted on

Novalis adds E.J. Welch to list of authorized distributors

Toronto—E.J. Welch Co. is the latest distributor tapped to handle the NovaFloor brand from Novalis Innovative Flooring. The distributorship offers flooring, installation supplies, tools and accessories to dealers and contractors throughout Missouri, Illinois, Indiana and Wisconsin.

“We are very pleased to be represented by E.J. Welch throughout America’s heartland,” said Steve Ehrlich, vice president of sales and marketing for Novalis. “They are a leading floor covering distributor and it’s a great fit for our NovaFloor line. We are excited about the potential for both our companies.”

Michael Welch, president of E.J. Welch Co., concurs. “Whenever you talk about LVT, the one brand that keeps coming up is Novalis. We like their quality and the range of LVT they have, from flexible to rigid core. This gives our dealers lots to work with in terms of LVT sales growth.”