April 16/23, 2018: Volume 33, Issue 22
By Lisbeth Calandrino
Every team looks to hire superstars. However, extremely talented people are hard to find and recruit—and did I mention expensive? Just look at major league sports teams and what they spend to bring in superstars. If you really want great talent, why not coach the ones you already have? Take those Clark Kents and turn them into supermen and superwomen.
If you aren’t already building superstars, consider the idea that your managers may just be managing and not coaching. Those who don’t coach aren’t necessarily bad managers, but if they don’t coach they are overlooking an important tool to develop talent. A good manager can kick your butt when it’s needed and help you focus on what you’ve been avoiding.
The coaching statistics are pretty impressive. According to a recent study by Knowledge Tree, sales representatives receiving at least three hours of coaching per month exceed their selling goals by 7%, increase revenue by 25% and improve closing rates by 70%. Who wouldn’t want those statistics?
Teams are how things get done in most businesses. Think about your own company—what jobs do you have that don’t depend on several people to get it done right? We usually don’t think about how we can coach individual members to make them even better. For example, if you owned a major league franchise, you would try to figure out how to get your investment to pay off.
Interestingly, you actually have a major league franchise and have a lot invested in the people who work for you. Think about how much you have invested in your showroom to keep it looking clean and up to date as well as your trucks and vans.
Things are good, you say, why change anything? This is often called the complacency of success and could be the beginning of the end. The more we want things to stay the same the quicker they are changing in the real world. They say hindsight is 20/20; it can also bite you in a place you can’t reach. You may be wasting a whole lot of time and money not doing anything. Here are somethings a coach can do for you:
Make your team more functional. You know those stupid jokes your employees play on each other when there’s nothing to do? Once they start building goals and questioning their values, they will have plenty to do. They will also begin to understand their team members and start working together. Tasks will get executed more efficiently when there’s something in it for everyone.
Help the team adjust to any changes. A good coach can act as a consultant and teach the team skills that will help them adjust. The coach can also teach problem-solving skills.
Help you see employee patterns. Good coaches look at nonverbal cues, the language people use when they speak about themselves and others. Do they say they feel powerful and then use “wimpy” or tentative language, such as “maybe” or “I should do that” instead of “I will?” These things take away from their power. Do they see themselves as team players but always use “I” instead of “we” when talking about how a task got done? Do they sit with their arms crossed while leaning back in their chairs? A coach can pay attention to these telling cues.
To learn more about coaching, join me at The Remodeling Show in Baltimore, Oct. 9-11, at the Baltimore Convention Center, where I will be speaking on, “The Coaching Edge, Building a Successful Team.” You can also call me at 518.495.5380.
Lisbeth Calandrino has been promoting retail strategies for the last 20 years. To have her speak at your business or to schedule a consultation, contact her at firstname.lastname@example.org.