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Novalis begins NovaFloor Elite Dealer Program

Toronto, Canada—Novalis Innovative Flooring has established an Elite Dealer program for qualifying NovaFloor dealers. So far over 300 dealers have met Elite Dealer status and the number is growing daily, according to Angie Alexander, national sales manager for NovaFloor.

“We believed the timing was right for the brand to start a program like this, in order to recognize and support the best of the best,” Alexander said. “These dealers are fully supporting the NovaFloor brand and we are supporting their efforts.”

To qualify as a NovaFloor Elite Dealer, dealers must display the complete NovaFloor LVT line, which includes the company’s Abberly, Davidson, Birkdale, NovaCore, Lyndon and Serenbe collections. “We have one of the most extensive LVT lines in the industry, along with a full range of rigid core products, so our Elite Dealers become real specialists in luxury vinyl for their customers,” Alexander said.

Novalis is rolling out several Elite Dealer initiatives, including special pricing, display support, digital promotion support, preferred designation on the website dealer locator and others.

Dealers interested in becoming an Elite Dealer should contact their NovaFloor distributor for details.