March 5/12, 2018: Volume 33, Issue 19
By Lindsay Baillie
Las Vegas—Business management, estimating and measuring software manufacturers continue to serve up solutions to simplify flooring dealers’ daily processes. At Surfaces, these companies showed off the latest programs and apps in cloud- and browser-based formats for both residential and commercial businesses.
The following is an overview of some of the new programs and apps unveiled during Surfaces 2018.
Comp-U-Floor’s latest web and mobile applications are now all cloud-based, which has sped up the databases five or six times the original speed, according to the company. The software can also now be run on any device, including iPads, Androids, computers and iPhones.
“With Comp-U-Floor web and mobile, you can access your system from anywhere on any device,” said Mark Wiltgen, sales and marketing manager. “There’s now a mobile app available for installers, which has multiple filtering and search capabilities. It has secure dashboards to provide a quick analysis of all business operations, which are all filed and listed based on the user’s role in the company.”
With this updated system, retailers can now walk around showrooms with the customer and do all of the sales processes from an iPad or other hand-held electronic devices.
Kerridge Commercial Solutions
Kerridge Commercial Solutions has unveiled an improved installation scheduling interface, a real-time general ledger for mid-month financials and increased trigger functionality, which sends users notifications whenever data is added, changed or deleted.
“Trigger functionality helps resolve issues before they become an issue,” said Lisa Truitt White, marketing manager for North America.
“For example, when a backorder is delayed and a purchase order is updated, the sales rep in charge of the order is notified immediately and can manage the customer experience prior to a job delay.”
Kerridge Commercial Solutions is also in the process of increasing functionality in its already ingrained CRM software.
Measure Square introduced its latest AR tool, which aims to make it easier for homeowners and dealers to conduct a home measuring, according to Steven Wang, president. To use the tool, a user simply calibrates the device he or she is using to measure and then selects the corners of the room. After the measurement of the space is calculated, the user can select various flooring types to view in the space. What’s more, the user also gets a finished drawing of the floor plan.
In addition to the AR tool, Measure Square has updated the number of devices able to run its applications. “We have launched the same software on Android devices,” Wang explained. “It’s now available on all devices.”
Measure Square has also integrated with other flooring software companies, including QFloors, RollMaster and Comp-U-Floor. These integrations aim to allow information to flow seamlessly from one program to another.
One program currently in testing is Measure Square’s new AI technology. “The program can automatically detect where the corners of the room are,” Wang explained. “The user first uploads a floor plan and the AI tool automatically detects where the room is and what the dimensions are.”
RFMS brought a host of software enhancements to Surfaces. Among them is the Measure Mobile Order Entry, which allows dealers to go in the home and complete a measure and order (see page 35).
In addition to several mobile apps, new installer scheduling programs and a new CRM mobile app, RFMS is also developing a new data collection system. “We’re bringing a whole new ideology into the industry with our data collection system called Business Insights,” said Terry Wheat, CEO. “We’ll be able to give you trends on different products, average selling prices in different regions, average costs, etc. We will have data collected in one central [repository], and all the people who are already sharing data are already able to benchmark.”
The new system has been in development for the past two years. “To date, we have 162 stores sharing data and we’ll have 500 stores by summer,” Wheat said. “Our goal is to have in excess of 3,000 to 5,000 stores sharing data. And then we’ll able to give users statistics on their financials and sales across the industry.”
Integration with Measure Square, new Install Web Calendar and Mobile Sales apps and automation are just a few of RollMaster’s new innovations for 2018.
“We’re integrating with Measure Square for commercial and residential measuring,” said Kelly Oeschlin, marketing coordinator/technical writer. “If users have RollMaster and are using Measure Square once they do the takeoffs and whatnot, it gets uploaded back into RollMaster.”
This integration, along with the company’s new apps, are part of RollMaster’s mission to help make users better businesspeople, according to Oeschlin. The Install Web Calendar and the Mobile Sales App were developed to allow employees in the field to have access to customer information, which promotes productive, knowledgeable conversations. Managers can also have access to inventory, payments and other key features to help run the business.
RollMaster has also incorporated automation as a way to help its users. “There are all of these programs in marketing and business that we’re bringing in and giving access to our users, so they can connect,” Oeschlin explained. “For example, online reviews with Testimonial Tree. We also integrate with Retail Lead Management so that users can access that program.”
New to Pacific Solutions is the company’s multi-family portal for its mobile plan. As Bob Noe Jr., president, explains: “If you’re in an apartment complex and using the multi-family portal, you can call up the unit number and confirm the floor plan, and you can tell it whether or not you’re changing the carpet and then submit that information to the system.”
Pacific Solutions’ SiteDraw has also been updated to allow the use of an iPad as a reference point for measuring. SiteDraw’s current features include measuring, drawing, positioning, placing doors, measuring angles and curves, naming rooms, placing flooring product in designated rooms, recording nots, access to saved files and various export options.
The company also showcased changes to its FloorRight software, which allows users to import flooring plans, create materials, draw rooms, add transitions, add bases, estimate the job, generate reports and integrate with management software. “Now FloorRight software can automatically find wall perimeters,” Noe added.
QFloors has released the first edition of QPro POS+, a 100% browser-based cloud software. According to Chad Ogden, president, all current QFloors customers will eventually be grandfathered into the software at no additional cost.
“Our QPro product is the one that everyone has been waiting for,” he said. “It’s the first time we’re selling it to the public and we’re excited as a company.”
As a browser-based cloud software, QPro has lower operating and material costs, greater device independence, easier customization, more flexibility and compatibility, easier third-party integration and enhanced security and redundancy.
In addition to QPro, QFloors is offering users a commercial version of the original QFloors and a Mobile Office application. The company has also integrated with Measure Square to provide seamless transitions from one program to the other.
“For our current users, the Mobile Office can help increase sales with less mistakes and the receivables go down,” Ogden said. “They can also do everything in-house.”
Digital services galore at Surfaces
Various tech companies got a chance to shine at Surfaces as they sought to provide assistance to dealers struggling with their own websites and digital strategies. Among them: Creating Your Space (CYS) and Floor Force, which showcased updates to their programs and proven solutions for digital marketing and CRM.
CYS demonstrated the depth of customization to its full digital marketing program. How it works: Every dealer gets a custom, unique program starting with the website all the way through the digital marketing. “It helps them not only get their hands around a complicated offering that changes daily, but it also ensures they get exactly what they need for their business,” said Jay Flynn, vice president, CYS.
CYS customizes its digital programs based on the following criteria: the size of a business, its goals, the competition in the store’s area and the store’s budget. “There are a number of digital marketing tools out there with varying goals and purposes,” Flynn said. “What we’ve done is broken it down for the dealer based on those four parameters and said, ‘Here are the tools and the right budget based on where you are for your business.’”
While digital marketing and social media strategies are still relatively fresh concepts to industry members, John Weller, co-founder, Floor Force, sees an optimism in dealers and a shift toward greater digital involvement. “We’ve gone from about 20% of our retailers investing in websites and paid advertising to over 50%. We now have over 1,000 retailers doing Google AdWords, which is a huge sign that people are starting to really understand digital marketing. We expect to have over 1,000 dealers on our Facebook campaign this year. Things are progressing.”
As for new offerings, Floor Force has completely changed its portfolio. “We’ve added integrated CRM to our program, and we’ve also partnered with Retail Lead Management,” Weller said. “We’ve developed a really well-thought-out CRM system that is fully integrated with our website.”
Floor Force is also launching a new Facebook inventory ad program that will allow retailers to put products into various product catalogs and clearance sections, which will then be continuously added to a curated product catalog of in-stock products available for consumers to see throughout their online journey.