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Guest column: Why going ‘mobile’ in your flooring business makes sense

March 5/12, 2018: Volume 33, Issue 19

By Kurt Wilson

 

With the explosion of mobile devices in the last few years, many new software programs and apps have come on the market that are designed to be used by flooring professionals. That begs the question: Why should you get onboard the mobile train?

Answer: Mobility enables your sales, estimating and installation team members to be more productive. For example, sales professionals can use their cell phone or tablet to look up product pricing and availability from the showroom floor and even give their clients a proposal document before she leaves the showroom floor. Using a mobile application, sales professionals can create a quote with product quantities after they have used the app to draw the floor plan and estimate these quantities.

If your business employs dedicated estimators, they can use mobile applications to receive project assignments from the sales staff or management, then send the estimated project back to the salesperson within a work period. Consider the Measure Mobile and Mobile Order Entry programs from RFMS, for example. Tim Blanchard, district manager, Design Source Flooring, Lenexa, Kan., can attest. “Measure Mobile and Mobile Order Entry have significantly empowered our sales team to independently and professionally close sales calls without relying on office staff or after-hours legwork. We have also seen a substantial increase of greater accuracy in regard to floorplan layouts, providing an increased cost savings on material and labor charges to our clients.”

Blanchard is not alone. Andy Coomer, account manager at ProSource, Nashville, is also a believer. “After using Mobile Order Entry for several months, I am 100% on board. In my opinion, this is the best thing to come along since I have been at ProSource. I’m able to hand my customers a written estimate and email them a copy before they leave the showroom floor. I’m even able to check inventory on the showroom floor. That’s efficiency.”

As technology improves, the costs of deployment have significantly gone down. This means flooring dealers no longer need to pay large sums to purchase hardware and software. Today’s mobile devices are affordable, and many apps either have free versions or can be used on a cost-effective subscription basis.

Must-have tools
When deciding on what software or apps you use, consider the way the apps work together with your main business management system. This is important to prevent duplicate entries. Check to see if the software has features that allow remote access to your main database, real-time inventory checking, payment acceptance and posting, along with attachment of signed documents. In addition, the software should sync to your main database back at the office.

Mobile apps should also have the ability to use cell phone camera technologies to improve the way orders and quotes are created. For instance, many dealers use the camera feature to put together a project in the software and take photos of the product to attach to the quote to give to the customer. The warehouse can also use the attached photos to immediately confirm the receipt of the correct product when it arrives.

Bottom line: In today’s competitive business environment, it is vital that we take advantage of technology and use it to make us more professional and profitable. Mobile devices are here to stay. With our economy and business sector enjoying a very healthy and busy climate, it is critical that your business can keep up. By utilizing time-saving devices and apps, you can improve your profits and keep your staff current with their technology skills.

 

Kurt Wilson is the apps product manager for Measure by RFMS. His role entails working with RFMS’ mobile applications and their integration with the RFMS Business Management System. He can be reached at kwilson@rfms.com.