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Wood: Latest Mirage offerings put focus on color, design

May 22/29, 2017: Volume 31, Issue 25

 

Screen Shot 2017-05-30 at 10.47.17 AMSaint-Georges, Quebec, Canada—Mirage has expanded its offering across four signature collections to meet growing consumer demand for trendy colors, patterns and designs.

The Sweet Memories collection, which hearkens back to the charm and authenticity of old-fashioned floors created via Mirage’s exclusive brushing and staining processes, gets two new colors: Gelato and Peppermint. Gelato is a beige-gray hue that imparts a distinctive, luxurious look ideal for minimalist modern décors, while Peppermint is a pure ash gray shade with hints of mineral streaks.

“It’s a fashionable addition that’s sure to be embraced for its timeless, classic style,” said Brad Williams, vice president of sales and marketing for Boa Franc, maker of the Mirage brand.

Both colors, which are available in maple, feature Mirage’s Classic technology in 3¼- and 4¼-inch widths, or engineered in 5-, 61⁄2- and 73⁄4-inch widths and in locking technology in 45⁄16 inches. Gelato and Peppermint are also available in yellow birch grade in a 4¼-inch width and Cashmere finish.

Next up, the popular Flair collection gets Nightfall, which conveys a rich yet classic look. The new color features velvety brown tones with golden highlights, giving homeowners flexibility in their design options. Like other colors in the Flair collection, Nightall features the natural look of oiled flooring without the maintenance hassles, achieved using Mirage Floors’ ultra-matte, highly resistant DuraMatt finish. Available in maple and red oak character grades, Nightfall comes in widths ranging from 4¼ inches (classic) all the way up to 5-, 61⁄2- and 7¾-inch widths (engineered).

Screen Shot 2017-05-30 at 10.47.23 AMMirage’s Admiration collection gets Cape Cod, a creamy beige Scandinavian-inspired tone that evokes seaside or coastal living. Cape Cod is available in maple and red oak species in 3¼- and 4¼-inch widths; in engineered formats ranging from 35⁄16, 5 and 6½ inches; and in a 45⁄16-inch locking format. It is also available in a yellow birch species in a 4¼-inch width and in a 35⁄16-inch engineered version. All formats feature Mirage’s semi-gloss, Cashmere finish.

Lastly, the Imagine collection gets Driftwood, a new color the company describes as a refined, highly nuanced gray shade that will add structure and character to any décor. “With its cork look and textured surface, this new color is perfect for modern, streamlined interiors,” Williams said.

The Imagine collection, which is designed for active families and pet owners, features a textured surface to help hide scuffing and scratch marks.

Driftwood is available in several species, including maple and red oak, and comes in a variety of widths ranging from 3¼ to 7¾ inches.

In addition to the new colors, Mirage is making select products in planks as long as 82 inches. According to Williams, the new lengths make any room in the house look bigger. Plus, because fewer boards are needed to cover a given area, fewer joints are visible, thereby resulting in a more seamless installation.