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Karndean Designflooring expands internal marketing department

Export, Pa—Karndean Designflooring, a market leader in luxury vinyl tile flooring, has expanded its corporate marketing department due to the company’s ongoing growth. As a result of these internal changes, Karndean can continue to provide the high level of service that its customers have come to expect from the company.

image009Karndean U.S. product manager Jenne Ross has been appointed director of marketing. Ross has an extensive background across interior design, graphic design and marketing. In her role as product manager, Ross was responsible for planning and coordinating the execution of new product introductions and driving product development and enhancements, including market analysis, segmentation and forecasts. Ross worked with Karndean from 2005-2009 and returned to Karndean in 2014 after working as senior promotions coordinator at GNC, the largest specialty retailer of health and performance products.

image010Emil Mellow has been appointed director of public relations. Mellow has been with Karndean since 2013, arriving to the company with more than 25 years of marketing experience. Mellow previously served as vice president of sales and marketing at White Oak Displays and Design, owner and manager of Mellow7Studio, and visual merchandising and trade show director at Armstrong World Industries.

image011In addition, Karndean welcomes Julie Ciccaglione and Cameron Frank as retail and commercial channel marketing managers, respectively. Ciccaglione was previously employed with PPG Industries as associate color marketing manager, where she developed creative color ideas and solutions, color tools and palettes, and merchandise displays. Ciccaglione’s background also includes retail, design and event experience.

image012Frank was formerly associate brand manager of PPG Paints and previously held the titles of field marketing specialist and assistant segment marketing manager at PPG Industries. In these roles, Frank was responsible for crafting sector-specific collateral, trade shows, in-store events and developing go-to-market brand strategies.