November 7/14, 2016: Volume 31, Number 11
Digital needs the real world. USFloors would not have become an innovative flooring industry leader without its dealer network, and we are extremely proud of these relationships. Our dealers are key to making our solution-based digital marketing successful.
USFloors thinks of its digital presence as a referral network. We listen to our dealers’ needs, analyze what works well and continuously strive to improve in all aspects of digital marketing and social media platforms. Our dealers provide us with testimonials, pictures and advice. This collaboration provides us the opportunity to monitor consumer and dealer satisfaction closely and to continuously improve our digital marketing strategy. It also enables us to provide a more personalized customer service experience.
Social media allows us to be there for our dealers quickly, often and with complete information. Our selection of social media is based on the communication preferences of our network, allowing us to be present on a variety of social media platforms. This makes it easy to get in touch with us, and it allows us to respond quickly to any questions.
USFloors’ online presence is not limited to social media. Online conversation equals constant conversation, and our website is a very important part of this equation. The USFloors website offers more than the standard company overview. We want our retailers and potential retail customers to be able to access our info 24/7. This is why our webpage offers visuals in the format of a picture gallery, technical specifications sheets and online editions of our marketing collateral. We also document articles online to keep everyone updated with the latest USFloors and industry-related news.
Communication and conversation are the key terms to describe USFloors’ digital marketing. Our digital presence is set up to create an online retail space that is in constant action.