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Resilient: Beauflor pushes innovation with cushion vinyl

screen-shot-2016-10-17-at-10-46-20-amAs one of the leading players in the sheet vinyl flooring category, Beauflor offers a wide and varied selection of cushion vinyl rolls and vinyl planks that are suitable for both commercial and residential applications.

Its cushion vinyl, manufactured at a state-of-the-art production facility in Wielsbeke, Belgium, has drawn raves for its realistic and natural visuals. Also noteworthy are the products’ performance and maintenance attributes. Eric Erickson, vice president of marketing for Beauflor, cited the sound absorption and waterproof properties as among its leading attributes.

Beauflor’s new Blacktex line features a new backing that allows the 16 mil wear layer product to be loose laid up to 400 square feet. According to the company, it will not tear and needs minimal subfloor prep. Beauflor recently revamped the entire line with new looks and colors. Beauflor is also launching its new Avenues collection, with a width of just over 16 feet and built on a construction it says will not tear.