Mohawk Flooring wins Promoboxx’s Aligned Awards

HomeNewsMohawk Flooring wins Promoboxx’s Aligned Awards

Boston—Mohawk Flooring won the 3rd annual Aligned Awards at Promoboxx’s Aligned Conference for its Love Your Floor Sale campaign. Aligned brings together brands across industries to share marketing strategies that empower local retailers and was created by Promoboxx. The Aligned Awards recognize the best co-branded digital campaigns that connect and align a national brand with its local retailers.

Mohawk Flooring’s winning Love Your Floor Sale campaign delivered in-market consumer leads to local retailers and resulted in a great sale season for the company’s retail partners. Retailers promoted digital content and received paid ad dollars for Facebook and mobile display digitally via Promoboxx Local Ads. The content was shared across retailers’ digital channels and led consumers to a mobile-optimized landing page, which highlighted their local flooring store alongside the brand promotion and lead-gen form.

As the driver behind Mohawk’s campaign, Mollie Surratt, senior director of public relations, social media and content marketing at Mohawk, said, “Mohawk is proud to have been the first in the flooring industry to empower our valued retailer partners through compelling social content campaigns in Promoboxx. Not only does Promoboxx represent the Mohawk brand well, the platform drives affinity, engagement and, most importantly, revenue to our retail partners, all while making their lives easier by providing localized digital marketing solutions at the click of a button. We’re proud to work with Promoboxx and honored to win the 2016 Aligned Awards.”

For additional resources, including video interviews, view the Press Resources page.

Must Read

Mannington hires award winning carpet designer

Salem, N.J.—Mannington has appointed Jeanette Himes as manager of residential carpet design. With her extensive experience in carpet design, Himes is set to bring a...

Underlayment: Padding products tout form and function

Underlayment is a crucial part of the flooring installation process. Its benefits include sound absorption, moisture protection, substrate leveling and more.  Choosing the right underlayment...

Southwind names Jim Mahaffey divisional VP

Dalton, Ga.—Jim Mahaffey has been chosen to be the divisional vice president for Southwind's Northeast region of the sales team. Mahaffey joins Southwind after...

Aladdin Commercial unveils new Main Street collections

Calhoun, Ga.—Aladdin Commercial has unveiled new and refreshed Main Street collections designed to complement every setting with a mix of fresh style and long-lasting...

Coverings 2024 and Earth Day activities

Atlanta—Coverings, North America’s largest and preeminent international tile and stone exhibition and conference, has released a curated selection of sustainability-centric show activities to commemorate...

Cali launches new Mavericks laminate collection

San Diego, Calif.—Cali has introduced Laminate Mavericks. Named after the Northern California surf spot known for its massive waves, this new NALFA-certified collection offers...
Some text some message..
X