Posted on

WFCA, Benchmarkinc team up on business insight survey

BOD_CircleGraphiCThingDalton—Having unfettered access to inside knowledge and financial information on specifically what sets you apart from your competition might sound like a pipe dream. However, through an arrangement with Benchmarkinc, the World Floor Covering Association (WFCA) brings its members full and free access to the latest 2016 Benchmark Survey.

Now in its third year, the Benchmark Survey, with a new design and interface, will show users what differentiates the best performers in the flooring industry.

With hundreds of retailers at all levels participating in past surveys, the exclusive benchmarks revealed in this year’s report will gauge a dealer’s performance against the national average, top performers across the country, the best in your region, and market leaders in your segment—whether retail, commercial or builder. The report is only available through Aug. 22 and once the submission period closes the survey can no longer be accessed.

Registration and input for the survey can be found at

All shared information resides on a proprietary, exclusive server and no information other than the tallied results will be shared.

If you are not a WFCA member, survey participation costs $99. If you choose to join the WFCA, the survey participation fee will be waived and you will receive a $500 professional educational scholarship reimbursement.

Beginning Sept. 1 the complete Benchmark report will be available for download.