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Mohawk forms industry’s first partnership with Yelp

YelpElevateCalhoun, Ga.—Mohawk has forged a new partnership to provide its aligned retailers an enhanced online presence on Yelp, called Mohawk Elevate powered by Yelp. It’s the first marketing partnership of its kind between Yelp and a flooring manufacturer.

“Mohawk is the industry’s digital leader,” said Mollie Surratt, senior director of public relations, social media and content for Mohawk. “So this was a natural step for us—teaming up with Yelp, the clear leader, to give our retailers additional digital support in the reputation management space. Yelp will help our retailers connect with thousands of consumers who trust the Yelp review process to guide them to quality businesses and products.”

Yelp’s purpose is to connect people with great local businesses. It does this by offering business profile pages so consumers can locate businesses, visit them and then post reviews of their experiences. By the end of Q1 2016, Yelpers had written more than 100 million local reviews.

Visitors access Yelp via their mobile devices (approximately 91 million a month on average during Q1 2016) and their desktop computers (approximately 69 million a month during Q1 2016). Home and local services businesses account for 12% of reviewed businesses on Yelp by category.

According to Yelp, 78% of consumers turn to review sites of its kind to find local businesses, and four out of five users visit Yelp because they intend to buy a product or service. Yelp helps consumers make buying decisions and drives local purchases because consumers trust Yelp reviews as the most influential, highest quality and most trustworthy reviews online. That trust is embedded in Yelp’s recommendation software, which protects consumers and business owners by highlighting the most trustworthy, useful and reliable content on Yelp.

In addition to the Yelp website and mobile app, Yelp reviews are syndicated to a number of major review sites and search engines including Apple Maps, Siri, Amazon, Yahoo, Bing and Mapquest.