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Latest Beaulieu restructuring focuses on personnel, strategy

13062446_1184141704931465_9155659538196564321_nDalton—Beaulieu America has announced a new restructuring as part of its plan to prepare for “the next phase of growth” for the business.

Four new senior management positions have been created over the past few weeks. Michael Pollard, the son-in-law of founder Carl Bouckaert, was recently named president. He will lead the development and execution of the company’s revised long-term strategy.

Next, Stan Bouckaert has moved from his position as director of hard surfaces to senior vice president of special projects. In this role, he will provide counsel on Beaulieu’s new business strategy to identify and capitalize on new opportunities for growth. Mike Hoffman has been named COO, responsible for all manufacturing and distribution operations. Finally, Steve Hillis, president of Beaulieu Commercial, will also assume responsibility for the residential side of the business. In his expanded capacity as president of flooring, Hillis will be tasked with leading all sales activities, resources and reporting for both commercial and residential functions. “This is a very important and exciting time for our company as we revisit the way we operate to ensure we are best positioned for current and future success,” Hillis explained.

Karel Vercruyssen and Del Land will continue with their respective functions as CEO and CFO of Beaulieu America. “The board of directors and I have put a lot of time, thought and energy into these leadership changes to ensure we have the right people in place who are committed to the long-term success of Beaulieu America,” Vercruyssen said.

In a related move, Kevin Biedermann, who had served as executive vice president at Beaulieu America since July 2015, has left the company to pursue other interests.

This latest restructuring comes on the heels of the company’s recently announced plans to trim about 6% to 8% of its workforce—or about 320 people—over the next few months (FCNews, May 9/16). According to Beaulieu, the actions are being taken to improve efficiencies across the company’s various product lines while enabling the organization to leverage emerging opportunities in the flooring industry.